WBXH-CD (channel 39) is a
low-power,
Class A television station
The class A television service is a system for regulating some low-power television (LPTV) stations in the United States. Class A stations are denoted by the broadcast callsign suffix "-CA" (analog) or "-CD" (digital), although very many analog -C ...
in
Baton Rouge, Louisiana
Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of counties ...
, United States, affiliated with
MyNetworkTV
MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
. It is owned by
Gray Television alongside
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
affiliate
WAFB
WAFB (channel 9) is a television station in Baton Rouge, Louisiana, United States, affiliated with CBS. It is owned by Gray Television alongside low-power, Class A MyNetworkTV affiliate WBXH-CD (channel 39). Both stations share studios on Gov ...
(channel 9). Both stations share studios on Government Street in downtown Baton Rouge, where WBXH-CD's transmitter is also located.
Even though WBXH-CD broadcasts a digital signal of its own, the low-power
broadcasting radius only covers the immediate Baton Rouge area. Therefore, it is
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...
in
standard definition
Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...
on WAFB's fourth
digital subchannel in order to reach the entire
market
Market is a term used to describe concepts such as:
*Market (economics), system in which parties engage in transactions according to supply and demand
*Market economy
*Marketplace, a physical marketplace or public market
Geography
*Märket, an ...
; this can be seen on channel 9.4 from a transmitter on River Road near the city's Riverbend section.
History
WBXH began broadcasting on September 27, 1990, and was owned by the Box LP Group who owned low-power affiliates of
The Box music channel across the United States. In 2001, it became an affiliate of
MTV2. The station operated on UHF channel 46 until WAFB signed-on its digital signal on the same channel in 2002. This led WBXH to change channels to 39. It was purchased by Raycom Media in 2003 and became a
UPN
The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
affiliate. WBXH was the third and final station in Baton Rouge to be affiliated with the network, as UPN was originally programmed on
WBTR from 1995 to 1999 and then on
KZUP
KZUP-CD (channel 20) is a low-power, Class A independent television station in Baton Rouge, Louisiana, United States. It is owned by Nexstar Media Group alongside Fox affiliate WGMB-TV (channel 44) and CW owned-and-operated station WBRL-CD (c ...
from 1999 to 2003. It showcased itself as "UPN the Block" and used a duo known as "Rider and the Fish" to promote programming and various locales around Baton Rouge. On January 24, 2006,
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
(which was the owner of
The WB
The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...
at that time) and
CBS Corporation
The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and ...
(which purchased UPN at the start of 2006) announced that the WB and UPN networks would be shutting down and that those two companies would combine their resources to create a new television service. The newly combined network would be called
The CW
''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
. The letters would represent the first initial of its respective corporate parents.
On February 22,
News Corporation
News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...
announced that it would start up another new network called
MyNetworkTV
MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
. This new service, which would be a sister network to
Fox, would be operated by
Fox Television Stations
Fox Television Stations, LLC (FTS; alternately Fox Television Stations Group, LLC), is a group of television stations located within the United States, which are owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Co ...
and its syndication division
Twentieth Television
20th Television (formerly 20th Century Fox Television, 20th Century-Fox Television, and TCF Television Productions, Inc.) is an American television production company that is a division of Disney Television Studios, part of The Walt Disney Comp ...
. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming
independent
Independent or Independents may refer to:
Arts, entertainment, and media Artist groups
* Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s
* Independ ...
. It was also created to compete against The CW. On March 7, WBXH was announced as an affiliate of MyNetworkTV along with sister stations
WUAB
WUAB (channel 43) is a television station licensed to Lorain, Ohio, United States, serving the Cleveland area as an affiliate of The CW. It is owned by Gray Television alongside low-power Telemundo affiliate WTCL-LD (channel 6) and Shaker Hei ...
in
Cleveland
Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
and
KFVE
KFVE (channel 6) is a television station licensed to Kailua-Kona, Hawaii, United States, serving the Hawaiian Islands as an affiliate of the Spanish-language Telemundo network. It is owned by Gray Television alongside CBS affiliate KGMB (chann ...
in
Honolulu
Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...
. Until the September 5 launch of the new network, the UPN branding on WBXH was removed which resulted in the station becoming one of a few non-Fox
owned-and-operated UPN stations to do so. In the interim, the station called itself "WBXH the Block."
Since becoming a MyNetworkTV affiliate, the station branded itself as "My BR TV," and in 2010, it began identifying itself as "channel 16," as the station is viewed on
Cox Cable
Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It i ...
channel 16 in the Baton Rouge area. In other idents, the station identifies itself by its digital channel: 9.4. In September 2012, the station de-emphasized its MyNetworkTV affiliation by rebranding itself as "WBXH Channel 16: Where X marks the spot" and the newscast as ''9 News Extra'' after being called ''My 9 News at 9''.
On December 17, 2014, the station was licensed for digital operation and changed its call sign to WBXH-CD.
On August 1, 2015, the station added
Grit and Escape (now
Ion Mystery
Ion Mystery (formerly Escape and Court TV Mystery, stylized as ESCAPE and MYSTERY; formerly branded on-air as Mystery) is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. It focus ...
) as subchannels; they are also available on Cox Cable channels 128 and 129 in the Baton Rouge market. On June 28, 2021, WBXH-CD2 assumed the
MeTV
MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television program ...
affiliation from
WLFT-CD, pushing Grit and Court TV Mystery each down a subchannel.
On August 31, 2018, WBXH became the first Baton Rouge-area station to change its frequency due to spectrum reallocation, moving from its previous digital channel of 39 to channel 32.
Programming
Syndicated programming
Syndicated programming on WBXH includes ''
Right This Minute'', ''
TMZ on TV
''TMZ on TV'' (also known as ''TMZ on Fox'' and simply as ''TMZ'' or ''TMZTV'') is an American syndicated entertainment and gossip news television show that premiered on September 10, 2007 (its major carriage is among television stations owned ...
'', and ''
Friends''.
Newscasts
On January 8, 2007, WAFB began producing a half-hour weeknight 9 p.m. newscast on WBXH under the title ''My 9 News at 9''. WAFB's weekday morning newscast is also rebroadcast on this station. The station also airs a live Saturday morning newscast, which is currently the only WAFB-produced newscast airing on WBXH-CA on weekends. On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast their local news in
high definition; the newscasts on WBXH were included in the upgrade. The 9 p.m. newscast was later renamed ''9 News X-Tra'' after WBXH de-emphasized its MyNetworkTV affiliation in 2012.
In November 2013, WBXH canceled its 9:00 p.m. newscast, replacing it with reruns of WAFB's popular program, ''Sportsline''. The station continued airing a unique newscast called ''The Six30'', which aired at 6:30 p.m. on weeknights. The newscast was hosted by Steve Caparotta and Greg Meriwether and was geared toward the young adult audience. In August 2014, ''The Six30'' was canceled. On September 8, 2014, WBXH premiered a new news program: ''9 News This Morning — The Big Xtra Hour'', which is a continuation of WAFB's ''9 News This Morning''.
http://changingnewscasts.wordpress.com/2014/09/03/wbxh-still-have-live-news-with-700-a-m-newscast/
''The Changing Newscasts Blog'', September 3rd, 2014. The program airs from 7:00 to 8:00 a.m. while WAFB airs ''CBS Mornings
''CBS Mornings'' is an American morning television program which is broadcast on CBS. The program debuted on September 7, 2021, and airs live every weekday from 7:00a.m. to 9:00a.m. It is hosted by Gayle King, Tony Dokoupil, and Nate Burleso ...
'', and it features Graham Ulkins, Johnny Ahysen and Diane Deaton with more emphasis on covering weather and traffic around the Greater Baton Rouge area. WBXH does not air a prime time newscast. It also simulcasts the 6:00 a.m. hour of WAFB's ''9 News This Morning'' from its main channel.
Subchannels
The station's digital signal is multiplexed
In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...
:
See also
*Channel 16 branded TV stations in the United States The following television stations in the United States brand as channel 16 (though neither using virtual channel 16 nor broadcasting on physical RF channel 16):
* KOSA-DT2 in Odessa, Texas
* WBXH-CD
WBXH-CD (channel 39) is a low-power, Class A ...
* Channel 32 digital TV stations in the United States
*Channel 32 low-power TV stations in the United States The following low-power television stations broadcast on digital or analog channel 32 in the United States:
* K32AB-D in Yuma, Colorado
* K32AG-D in Parowan/Enoch, etc., Utah
* K32CA-D in Battle Mountain, Nevada
* K32CC-D in Montgomery Ranch, ...
* Channel 39 virtual TV stations in the United States
References
External links
{{Gray TV
MyNetworkTV affiliates
MeTV affiliates
Grit (TV network) affiliates
Ion Mystery affiliates
Gray Television
Television stations in Baton Rouge, Louisiana
Television channels and stations established in 1990
1995 establishments in Louisiana
Low-power television stations in the United States