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WBVR-FM (96.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is sāˆ’1, meaning that one he ...
) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
. The station, which is licensed to
Auburn, Kentucky Auburn is a home rule-class city in Logan County, Kentucky, in the United States. The population was 1,340 at the 2010 census. History Originally called Federal Grove, the present name dates from the 1860s; it was named after Auburn, New York, ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, and serving the
Bowling Green A bowling green is a finely laid, close-mown and rolled stretch of turf for playing the game of bowls. Before 1830, when Edwin Beard Budding of Thrupp, near Stroud, UK, invented the lawnmower, lawns were often kept cropped by grazing sheep on ...
area, is owned by Forever Communications, Inc. The station's transmitter is located in northwestern Allen County just east of Alvaton.


History

On December 11, 1963, Bowling Green Broadcasters, Inc., a subsidiary of
Bahakel Communications Bahakel Communications, Ltd. is an American communications company based in Charlotte, North Carolina, that is wholly owned and operated by the Bahakel family. The company was founded by Cy Bahakel in 1953, who ran it until his death on April 20 ...
and owner of WLBJ (1410 AM), received a construction permit to build a new FM radio station in Bowling Green on 96.7 MHz. WLBJ-FM began broadcasting in May 1965. This was the first time WLBJ had offered an FM service since the early 1950s, when it owned WBON, later WLBJ-FM. By the late 1970s, the station was airing an
album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-oriente ...
format known as "Natural 97 FM". This shifted to
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
"BJ-97" in 1980. Seven years later, the station's callsign was changed to WCBZ, resulting in the rebranding to "Z-97". In 1991, Bahakel announced it would sell WCBZ to Target Communications; it retained the AM, which it opted to shut down for good in December, with the FM station remaining silent until Target completed the sale. After an upgrade to 25,000 watts, WCBZ returned to the air in 1992 as rock station WBZD "Buzzard 96.7". The format then changed again when the station rebranded itself "Magic" with the callsign changing to WMJM in 1993. In July 1994, the Beaver brand and format moved to WMJM, which became the new WBVR-FM and to a second station,
WVVR WVVR (100.3 FM, "The Beaver") is a radio station licensed to serve Hopkinsville, Kentucky. The station is owned by the Five Star Media Group subsidiary of Saga Communications through licensee Saga Communications of Tuckessee, LLC. It airs a co ...
in
Hopkinsville Hopkinsville is a home rule-class city in and the county seat of Christian County, Kentucky, United States. The population at the 2010 census was 31,577. History Early years The area of present-day Hopkinsville was initially claimed in 1796 b ...
. Keymarket Communications, which shared some ownership with Target, had simultaneously acquired the previous Beaver station, 101.1 MHz from Russellville, along with
WLAC WLAC (1510 AM) ā€“ branded ''Talkradio 98.3 & 1510'' ā€“ is a commercial talk radio radio station licensed to serve Nashville, Tennessee. Owned by iHeartMedia, the station covers the Nashville metropolitan area. The WLAC studios are located i ...
and WLAC-FM in Nashville; the Beaver move freed up the 101.1 facility to gear itself toward Nashville as R&B-formatted WJCE-FM "The Juice". The 25,000-watt upgrade was finally approved in 2001; as a result, the city of license for the station was changed from Bowling Green to
Auburn, Kentucky Auburn is a home rule-class city in Logan County, Kentucky, in the United States. The population was 1,340 at the 2010 census. History Originally called Federal Grove, the present name dates from the 1860s; it was named after Auburn, New York, ...
.


References


External links

*
Station Website
{{Country Radio Stations in Kentucky Country radio stations in the United States
BVR A beyond-visual-range missile (BVR) is an air-to-air missile (BVRAAM) that is capable of engaging at ranges of or beyond. This range has been achieved using dual pulse rocket motors or booster rocket motor and ramjet sustainer motor. In additi ...
Radio stations established in 1965 1965 establishments in Kentucky Logan County, Kentucky