WBRP (107.3 FM) is an American

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format. Licensed to

Baker, Louisiana Baker is a city in the U.S. state of Louisiana, in East Baton Rouge Parish. It is part of the Baton Rouge metropolitan statistical area, and had a population of 12,455 at the 2020 census, down from 13,895 at the 2010 U.S. census. History Baker ...

, United States, the station serves the Baton Rouge area. The station is currently owned by Guaranty Broadcasting Company of Baton Rouge, LLC. Along with four other sister stations, its studios are housed at the Guaranty Group building on Government Street east of downtown Baton Rouge, and its transmitter is located east of

Cortana Mall Cortana Mall (formerly The Mall at Cortana was an enclosed shopping mall in Baton Rouge, Louisiana, and was at the intersection of Airline Highway and Florida Blvd ( U.S. Route 190). It was last owned by Moonbeam Equities of Las Vegas, Nevada. It ...

in the city.

History

WBBU signed on in 1994. The station went through a number of formats before switching to classic country in 2004. On September 22, 2010, WTGE changed its call letters to WYPY, previously used on

100.7 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 100.7 MHz: Argentina * Blue in Buenos Aires * LRI310 Radiofónica in Rosario, Santa Fe * La 100 Las Varillas in Las Varillas, Córdoba * Pirámide in R� ...

. On April 11, 2011, WYPY changed its call letters to WBRP and the

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

format moved over to 104.9. A week later, the station flipped to talk, branded as "Talk 107.3". Programs include a local morning show hosted by Brian Haldane, a local afternoon show hosted by Jay Ducote, and national shows from

Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays he co-hosts the morning show, ''Fox & Friends'', and he hosts the Fox News Radio program ''The Brian Kilmeade Sho ...

and

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...

References

External links

* Radio stations in Louisiana News and talk radio stations in the United States Radio stations established in 1994 1994 establishments in Louisiana {{Louisiana-radio-station-stub