WBCG (98.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Murdock, Florida Port Charlotte is an unincorporated community and census-designated place (CDP) in Charlotte County, Florida, United States. The population was 54,392 at the 2010 census. It is part of the Punta Gorda, Florida Metropolitan Statistical Area. Port C ...

. Owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

, the station broadcasts a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

music format branded as "BIG 98.9", syndicated from

Premium Choice The majority of programming syndicated by iHeartMedia is distributed through its subsidiary, Premiere Networks, owned by the company since 1999 and purchased by antecedent Jacor in 1997. However, several music and talk shows originated on iHeartM ...

network.

History

The station was assigned the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG. On May 5, 2014, the station re-branded from "Beach 98.9" to "98.9 MyFM", maintaining its

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format. On October 7, 2019, the station changed its format to contemporary Christian music as "UP! 98.9". On August 1, 2022, the station changed its format again to classic rock music as "BIG 98.9".iHeart Goes Big With Classic Rock In Port Charlotte
Radioinsight - August 9, 2022

References

External links

* BCG Radio stations established in 1998 1998 establishments in Florida IHeartMedia radio stations Classic rock radio stations in the United States {{Florida-radio-station-stub