WBAE (1490
kHz, "The Bay 107.1/93.5") is a commercial
AM radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Portland, Maine
Portland is the largest city in the U.S. state of Maine and the seat of Cumberland County. Portland's population was 68,408 in April 2020. The Greater Portland metropolitan area is home to over half a million people, the 104th-largest metropo ...
. Owned by Saga Communications, it broadcasts a
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
format. Its studios and offices are located on Western Avenue in
South Portland, and its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
is off Forest Avenue in Portland. The Bay primarily features music from soft rock artists and music of the 1970s and 80s, with a few newer titles mixed in.
WBAE can also be heard in the Portland area on its
FM translator
Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transl ...
, W296CZ 107.1
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
. The station is simulcast in
York County, Maine
York County is the southwesternmost county in the U.S. state of Maine, along the state of New Hampshire's eastern border. It is divided from Strafford County, New Hampshire, by the Salmon Falls River, and the connected tidal estuary—the Pi ...
on 1400 WVAE in
Biddeford, Maine
Biddeford is a city in York County, Maine, United States. It is the principal commercial center of York County. Its population was 22,552 at the 2020 census. The twin cities of Saco and Biddeford include the resort communities of Biddeford Po ...
, which has its own FM translator, W228EE 93.5; the station's current branding is derived from these FM feeds.
History
WBAE was first licensed in 1946 as WMTW, broadcasting on 1490 kHz and licensed to The
Yankee Network
The Yankee Network was an American radio network, based in Boston, Massachusetts, with affiliate radio stations throughout New England. At the height of its influence, the Yankee Network had as many as twenty-four affiliated radio stations. The ...
, Inc. The WMTW call sign was transferred from the original
WMTW, an FM station which changed its call letters to WMNE at this time.
On August 1, 1951, WMTW changed call letters to WPOR. For much of its history, it was associated with
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
, and when
sister station WPOR-FM debuted in October 1967, the two stations were the primary source of country music in the Portland radio market. The AM and FM stations were mostly
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...
, although for a time, WPOR aired a satellite-delivered syndicated country music format while WPOR-FM featured local announcers and locally programmed country music.
In 1999, WPOR switched its call letters to WBAE. Its original format was
adult standards, initially provided by the
Music of Your Life
Music of Your Life is an American syndicated music radio format featuring adult standards music. First created by recording executive Al Ham in 1978, the format achieved popularity in the 1980s among AM radio stations in the United States and C ...
network, and later
Dial Global
Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming.
The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company ...
's Adult Standards (
America's Best Music
America's Best Music is the on-air branding of a soft oldies and adult standards 24-hour radio network, formerly known as AM Only. The service is syndicated by Westwood One, a subsidiary of Cumulus Media. It was one of the original Transtar R ...
) service. WBAE was later simulcast with WVAE in
Biddeford
Biddeford is a city in York County, Maine, United States. It is the principal commercial center of York County. Its population was 22,552 at the 2020 census. The twin cities of Saco and Biddeford include the resort communities of Biddeford Poo ...
to give listeners in
York County, Maine
York County is the southwesternmost county in the U.S. state of Maine, along the state of New Hampshire's eastern border. It is divided from Strafford County, New Hampshire, by the Salmon Falls River, and the connected tidal estuary—the Pi ...
a better signal. WBAE and WVAE had an affiliation with
ABC News Radio, and were the local outlets for
Paul Harvey
Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) was an American radio broadcaster for ABC News Radio. He broadcast ''News and Comment'' on mornings and mid-days on weekdays and at noon on Saturdays and also his famous '' The Rest ...
,
Portland Pirates and the
Portland Sea Dogs
The Portland Sea Dogs are a Minor League Baseball team based in Portland, Maine, playing in the Eastern League. Established in 1994, the Sea Dogs are the Double-A affiliate of the Boston Red Sox.
The Sea Dogs became part of the Red Sox syst ...
. (The Sea Dogs have moved to WPEI and WPPI; Paul Harvey died in 2009, and the Pirates have since moved to
WLOB
WLOB (1310 kHz) is a commercial AM radio station licensed to Portland, Maine. The station is owned by Atlantic Coast Radio and airs a Talk radio format. The studios and transmitter are on Warren Avenue in Portland. WLOB operates at 5000 wa ...
).
The stations adopted a
hot talk
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
format, dropping Adult Standards on March 4, 2009. Hot talk had been heard on co-owned
WZAN before that station shifted to a political talk format. Hot talk later was replaced with an advice-oriented talk format on January 18, 2010.
The advice-talk programming included the syndicated morning show ''
Bob and Tom
Bob, BOB, or B.O.B. may refer to:
Places
*Mount Bob, New York, United States
*Bob Island, Palmer Archipelago, Antarctica
People, fictional characters, and named animals
* Bob (given name), a list of people and fictional characters
*Bob (surname ...
'' from
Indianapolis, syndicated family finance shows from
Clark Howard
Clark Brian Howard (born June 20, 1955) is a popular consumer expert and podcast host of ''The Clark Howard Show''.
Life and career
Howard grew up in Atlanta, Georgia. His parents, Bernard and Joy Garson Howard, were prominent members of Atl ...
and
Dave Ramsey
David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...
, psychological advice from ''
The Dr. Laura Program'' and
Dr. Joy Browne
Joy Browne (born Joy Oppenheim; October 24, 1944—August 27, 2016), also known as Dr. Joy, was an American talk show host, specializing in advice counselling. She hosted a nationally syndicated call-in talk show for several decades, heard ...
, as well as ''
Loveline
''Loveline'' is a syndicated radio call-in program in North America, offering medical and relationship advice to listeners, often with the assistance of guests, typically actors and musicians. Its host through most of its run was Dr. Drew Pin ...
'',
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
racing from the
Motor Racing Network
Motor Racing Network (MRN) is a U.S. radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary of ...
, and
NFL football from
Westwood One
Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming.
The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The compan ...
.
On September 15, 2009, it was announced that WBAE and WVAE would begin to broadcast the
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston. The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. The team has been in existence since 1924, making t ...
. On January 16, 2012, it was announced that WBAE and WVAE would begin to broadcast the
New York Yankees
The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of ...
.
In February 2013, WVAE split from its simulcast with WBAE, and began simulcasting the news-talk programming of co-owned
WGAN
WGAN (560 AM) is an commercial radio station licensed to Portland, Maine. The station is owned by Saga Communications and it airs a news/talk radio format. The station calls itself "WGAN Newsradio 98.5 FM and AM 560." The studios and offices ...
, to help WGAN better cover York County. WVAE took on the call letters WGIN to echo its originating station.
After four years under the talk format, WBAE flipped back to an Adult Standards format under its original ''1490 The Bay'' branding on October 21, 2013, utilizing programming from Westwood One’s Adult Standards network, "America's Best Music." Dave Ramsey and Clark Howard moved to WZAN. Dr. Joy Browne is heard on
WTSN in nearby
Dover, New Hampshire
Dover is a city in Strafford County, New Hampshire, United States. The population was 32,741 at the 2020 census, making it the largest city in the New Hampshire Seacoast region and the fifth largest municipality in the state. It is the county se ...
. Artists heard on WBAE included
The Beatles
The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developmen ...
,
The Carpenters
The Carpenters (officially known as Carpenters) were an American vocal and instrumental duo consisting of siblings Karen (1950–1983) and Richard Carpenter (born 1946). They produced a distinct, soft, musical style, combining Karen's contr ...
,
Frank Sinatra and
Dionne Warwick.
On December 16, 2015, WBAE began simulcasting
WZAN's talk format. WZAN's talk programming moved exclusively to WBAE on January 1, 2016, with WZAN becoming a
sports radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on ...
station carrying
ESPN Radio programming. In May 2016, WBAE began simulcasting on FM translator 107.1 W296CZ.
On May 7, 2018, WBAE and WVAE flipped to
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
, once again under the branding ''The Bay''. WVAE is simulcast on a second FM translator in Biddeford, W228EE (93.5), which concurrently launched with the flip.
References
External links
*
FCC History Cards for WBAE(covering 1946-1981 as WMTW / WPOR)
*
*
*
*
{{Saga Communications
BAE
BAE Systems plc (BAE) is a British multinational arms, security, and aerospace company based in London, England. It is the largest defence contractor in Europe, and ranked the seventh-largest in the world based on applicable 2021 revenues. ...
Soft adult contemporary radio stations in the United States
Radio stations established in 1946
BAE
BAE Systems plc (BAE) is a British multinational arms, security, and aerospace company based in London, England. It is the largest defence contractor in Europe, and ranked the seventh-largest in the world based on applicable 2021 revenues. ...
1946 establishments in Maine