''WAGs Boutique'' is a

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

show on

ITV2 ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a ...

in which two teams of

WAGs WAGs (or Wags) is an acronym used to refer to wives and girlfriends of high-profile sportsmen. The term may also be used in the singular form, WAG, to refer to a specific female partner or life partner who is in a relationship with an athlete. Th ...

(footballers' wives and girlfriends) ran two rival fashion

boutique A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''d ...

s over a three-month period.

Format

Ten women are split into two teams, both of which run neighbouring boutiques. The contestants have to think of a boutique name, decorate the boutiques themselves and choose every single item of stock. They run the boutiques themselves, with only the occasional word of advice from their mentors. Each week, a manager for each boutique is chosen and a challenge is set. The manager then has to select two contestants to leave the shop and complete the challenge. During the 3 months, the contestants compete for their team's chosen

charity Charity may refer to: Giving * Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons * Charity (practice), the practice of being benevolent, giving and sharing * Ch ...

; all profit the boutiques made are sent to the charity. The winning team is the group which obtains the most profit. There was also a winning contestant, who was originally going to get to work with fashion designer

Scott Henshall Scott Henshall (born 15 November 1975) is a British fashion designer, philanthropist, TV personality and occasional fashion journalist. Henshall was born in York, and raised in Hartlepool, he studied womenswear at Northumbria University. Such ...

to design her own high street range of fashion, however, the winner of series one, Krystell Sidwell, did not receive this prize, but instead was awarded a column in Reveal Magazine. The format was devised, and is owned by Nathan Carey a producer based in London, formerly of Off The Radar. The pre-production name of ''FW Boutique'' was changed to ''WAGs Boutique'' and the show commenced broadcasting on Tuesday, 30 January 2007 and ended on Tuesday, 24 April 2007 on ITV2. ''Wags Boutique'' is hosted by the presenter of

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

's youth show T4,

June Sarpong June Konadu Sarpong (born 31 May 1977) is a British television presenter and executive. She was a panellist on ITV's ''Loose Women'' and is currently a panellist on the Sky News programme '' The Pledge''. In November 2019, Sarpong was appointed ...

. The series was co-produced by Soho-based production agency, Off the Radar and Talkback Thames."WAGs to get own reality TV show"
BBC News, 17 October 2006. The series raised over £500,000 for two charities - Great Ormond Street Hospital and The Willow Foundation. Over 60,000 viewers visited the shops in just 30 days of trading. Despite the success of the first series peaking at almost 2m viewers across ITV1 and ITV2, second series plans were scrapped after England failed to qualify for Euro 2008.

Teams

The ten WAGs were split into two teams, picked by each store's

Mentor Mentorship is the influence, guidance, or direction given by a mentor. A mentor is someone who teaches or gives help and advice to a less experienced and often younger person. In an organizational setting, a mentor influences the personal and p ...

. Both boutiques were located on Marshall Street, London. The teams were as follows:

References

External links

* {{DEFAULTSORT:Wags Boutique 2007 British television series debuts 2007 British television series endings British reality television series ITV (TV network) original programming Television series by Fremantle (company)

Format

Teams

See also

References

External links