WADL (TV)

WADL (channel 38) is a television station licensed to Mount Clemens, Michigan, United States, serving the Detroit area as an affiliate of MyNetworkTV. Locally owned by the Adell Broadcasting Corporation, the station maintains studios and transmitter facilities on Adell Drive in Clinton Township.

WADL's transmitter tower is shorter and located farther east than the market's other major stations; as a result, its broadcasting radius does not reach the western and southern portions of the market. Therefore, the station relies on cable and satellite carriage to reach the entire market.

WADL has announced that it would affiliate with MyNetworkTV beginning September 20, 2021, with WMYD (the former MyNetworkTV affiliate) then becoming an independent station.

History

Early history

Although Adell Broadcasting filed for an application for the channel 38 license on September 25, 1985, it took four years for WADL to begin broadcasting, signing on the air for the first time on May 20, 1989. The station was founded by Franklin Z. Adell, previously the owner of an automotive parts supplier company. His son Kevin Adell joined the company after graduating from Arizona State University in 1988. Its original programming blocks were filled with mostly Home Shopping Network programs, religious shows and other paid programming, classic movies and hourly blocks of the syndicated music video show ''Hit Video USA''. In 1990, it began running several hours of syndicated programs.

In 1992, channel 38 began running CBS shows that were preempted by that network's then-affiliate WJBK-TV (channel 2). Despite its relationship with WJBK, WADL was barely competitive in the ratings at first. Most of the stronger syndicated programs had been acquired by Fox affiliate WKBD-TV (channel 50; which, for all intents and purposes, was programmed as an independent as Fox did not carry a full week's worth of programming until 1993) and fellow independent station WXON (channel 20, now WMYD). There simply was not enough programming to go around, even for a market as large as Detroit. Channel 38 faced an additional problem in the form of CBC- owned CBET (channel 9) in Windsor, which owned the Detroit market rights to other syndicated programs. It relied mostly on paid programming; the few entertainment shows seen on WADL's schedule consisted of barter programming.

In May 1994, WJBK's then-owner, New World Communications signed a groupwide deal with Fox to switch the network affiliations of twelve of the company's 14 stations to Fox ( two of which New World would sell to Fox outright as it could not keep them due to ownership conflicts). One of the stations due to switch was WJBK. CBS approached three of Detroit's major stations— WXYZ-TV (channel 7, which renewed its ABC affiliation), WKBD, and WXON—all of which turned CBS down; WDIV was eliminated as a possibility due to the station's long-term affiliation contract with NBC. Fearing it would be left without an affiliate in Detroit, CBS began talks with WADL. As a measure of how desperate CBS was at the time, it approached WADL even though most Detroit-area viewers didn't even know the station existed. However, Franklin Adell and CBS could not come to a mutual agreement, due to what CBS called unreasonable demands on Adell's part. CBS eventually bought Detroit's other low-profile independent, WGPR-TV (channel 62), changing its calls to WWJ-TV and moved the network's programming there on December 11, 1994, months before its purchase was finalized.

On August 31, 1998, WADL began carrying children's programming from Fox Kids (later FoxBox and 4KidsTV), after picking up the rights to the block from then-UPN affiliate WKBD, which had continued to air the Fox Kids weekday and Saturday blocks even after losing its Fox affiliation to WJBK. The station also acquired several syndicated children's programs. After Fox discontinued the Fox Kids weekday block in 2002, WADL continued running the revamped Fox Box until the fall of 2003, when Fox's 4Kids TV Saturday morning block moved to then- WB affiliate WDWB (later MyNetworkTV affiliate WMYD). During this time, until October 2007, WADL was the only other station besides WKBD and WMYD to continuously air children's programming. From the program's 1999 debut until 2002, WADL also broadcast the NBC daytime soap opera '' Passions'', which WDIV originally declined to broadcast, before adding the serial to its schedule in the fall of 2002.

Breakthrough

In September 2007, WADL began to cement its standing as a major player among the Detroit market's television stations with the acquisition of popular syndicated shows, including older series such as '' The Nanny'', '' Mad About You'', '' The Jeffersons'' and ''Good Times''; the station also kept many religious programs and a few infomercials as well, and eliminated the remaining animated shows. Over the years, WADL began positioning itself as being a voice of Detroit's urban community, with local programs including a weekly feature with the Mayor of Detroit and former player for the Detroit Pistons, Dave Bing.

In the fall of 2007, WADL was relaunched as "Detroit's Urban Station" to appeal to the African-American community (much as the old WGPR-TV did) and acquired syndicated programs such as ''The Fresh Prince of Bel-Air'', '' American Chopper'', '' Reno 911!'', ''The Montel Williams Show'', '' In the Heat of the Night'', ''Chappelle's Show'', '' A Different World'', ''Magnum, P.I.'' and ''Sanford and Son''. In 2009, the station added classic television series such as '' The Brady Bunch'', ''I Love Lucy'', '' Happy Days'', ''M*A*S*H'', ''The Jeffersons'' and '' Laverne and Shirley'' to its schedule. By this time, WADL began running a mix of both recent and older syndicated programs. WADL also increased its local public affairs programming with shows such as ''Real Talk'' (hosted by political activist Rev. Horace Sheffield). WADL has further cemented its presence in the community, broadcasting political debates with all candidates and inviting the community to attend.

On June 18, 2014, WADL named broadcasting veteran David Bangura as its new president; Bangura had formerly held a similar position at WMYD, which was later sold to the E. W. Scripps Company, owner of WXYZ-TV.

On July 9, 2021, it was announced that WADL would become the new MyNetworkTV affiliate for the Detroit market beginning September 20, replacing WMYD.

Programming

Syndicated programs carried on WADL include ''Family Guy'', '' Cheaters'', ''Bob's Burgers'', and others. WADL also airs religious programs on Sunday mornings.

On June 24, 2013, WADL televised Game 6 of the Stanley Cup Finals to allow Detroit's NBC station, WDIV-TV, to televise the local annual Target Fireworks show. Through 2014, NBC established a relationship with WADL that provided airing programming that local TV station WDIV could not carry. This was an opportunity for WADL to air first-run NBC programming such as '' Grimm'', the ''Macy's Thanksgiving Day Parade'', ''Growing Up Fisher'', ''Kathie Lee and Hoda'', ''The Michael J. Fox Show'' and ''Revolution''.

Beginning in August 2015, WADL was sub-contracted by Fox Television Stations to carry Fox prime time programming preempted by WJBK during their coverage of Detroit Lions preseason football; in August 2016, by coincidence, the Lions displaced a Major League Baseball game scheduled at the last minute by Fox between the New York Yankees and Tampa Bay Rays, as it was the last game Alex Rodriguez would play in.

Newscasts

In 1992, WADL began airing a same-night rebroadcast of WJBK's 6 p.m. newscast, typically airing in prime time at 8 p.m.; this continued until that station switched from CBS to Fox in December 1994.

On January 5, 2012, WADL announced that it would debut half-hour newscasts at noon and 9 p.m. on weekdays, which were produced by the Journal Register Company (owners of ''The Macomb Daily'', ''Oakland Press'' and '' Southgate News-Herald''), in association with the Independent News Network. The station canceled the noon and 9 p.m. newscasts after only four months on May 23, 2012, filling the time slots with syndicated programming. In June 2012, WADL began producing daily five-minute local news updates airing four times each day during the evening hours, with an hour-long national news program supplied by Newsmax TV, at 9 p.m. on weekdays.

On January 17, 2020, WADL announced that WJR fill-in host and former WDIV-TV reporter Kevin Dietz had joined the station to host a 10 p.m. news program, ''News Now with Kevin Dietz'', to premiere on January 21. Owner Kevin Adell stated that the program would feature longer, in-depth segments focused on local and state politics, and would not directly compete with the newscasts on WJBK, WXYZ-TV, and WDIV; Dietz said that ''News Now'' would feature two-to-three stories per night and incorporate live interviews and talk radio-style call-ins, including appearances by local print journalists. The launch of ''News Now'' coincided with the debut of a nightly newscast on WKBD-TV the following night, along with the 2020 presidential election; Adell noted that there were "a lot of political dollars", some of which he intended to collect with the new program.

Technical information

Subchannels

The station's digital signal is multiplexed:

WADL initially carried Universal Sports on 38.2 and The Word Network on 38.3 in 2008, then they began carrying Antenna TV on their second digital subchannel, replacing Universal Sports on October 1, 2011 (Universal Sports subsequently moved to a temporary digital subchannel 38.4 until its discontinuation as a broadcast service and conversion to cable and satellite-only distribution on January 1, 2012). They then used 38.4 to broadcast games from the Detroit Mercy Titans, branded as The Titan Sports Network. This was discontinued on July 7, 2015, when Antenna TV moved to 38.4, and GetTV launched on the second subchannel. Grit was then added to 38.2, moving GetTV to 38.3, which temporarily removed The Word Network until August 2015, when it was added to 38.4 at the expense of Antenna TV. Antenna TV was eventually added to WMYD-DT2 on February 20, 2016. On the same day, WADL added Cozi TV to 38.4, which, ironically, was the network replaced by Antenna TV on WMYD. The Word Network would not be seen on WADL until April 2017, on channel 38.5. Justice Network was also added to 38.6, and then an audio-only simulcast of sister station WFDF-AM on 38.7. GetTV was removed on June 1, 2018. It was replaced by a simulcast of WFDF-AM (this simulcast actually had video), and was replaced by Quest a few weeks later. In October 2018, GetTV affiliated with WHNE-LD. On January 1, 2020, Cozi TV was replaced by QVC, which is also seen locally on a subchannel of WPXD-TV. Two days later, Cozi TV affiliated with WDIV-TV.

Analog-to-digital conversion

WADL shut down its analog signal, over UHF channel 38, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcast on its pre-transition UHF channel 39. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 38.

FCC spectrum auction and attempted WADL sale

In 2012, the Federal Communications Commission (FCC) announced it would hold a voluntary incentive auction for a portion of the radio frequency spectrum that is currently used by television broadcasters across the country. In 2014, WADL owner Kevin Adell announced he would participate in the auction, since it was estimated the station would net somewhere in the range of $170 million, much more than it would be worth on the open market otherwise. Since that time, the auction estimate had increased to somewhere between $360–$380 million.

Adell has also said he would continue to own and operate The Word Network, which is a separate non-profit company from WADL. The current WADL broadcast facility would have been re-purposed for The Word Network, along with the transfer of roughly 33 WADL staffers.

WADL was ultimately not sold in the auction, which concluded in 2017.

Due to the COVID-19 pandemic, the FCC allowed some stations in Phase 8 (ending March 13, 2020) of their 600-MHz spectrum auction to delay their move to Phase 9 (ending May 1, 2020) on an as-needed basis. As a result, WADL was granted permission to delay being relocated to Phase 9, and moved from UHF 39 to UHF 27 on March 23, 2020.

Cable coverage in Canada

WADL is not currently available on Cogeco Cable in Windsor, Ontario, though the cable provider has expressed interest in adding the station to its digital tier, pending approval by the Canadian Radio-television and Telecommunications Commission (CRTC). WADL and its The Word Network digital subchannel are carried on GosfieldTel in Essex County, Ontario, as well as Cogeco Cable systems in some rural areas of Southwestern Ontario, primarily in areas formerly served by other cable providers that were purchased by Cogeco around 2000.

See also

*Media in Detroit

References

External links

*
WADL information at fccinfo.comWADL TV Lineup and Demographic Data

{{DEFAULTSORT:Wadl (Tv)
ADL (TV)
MyNetworkTV affiliates
Twist (TV network) affiliates
Quest (American TV network) affiliates
True Crime Network affiliates
Television channels and stations established in 1989
1989 establishments in Michigan
Companies based in Macomb County, Michigan