WACT (1420 AM, "96.9 My FM") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to serve

Tuscaloosa, Alabama Tuscaloosa ( ) is a city in and the seat of Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal and Piedmont plains meet. Alabama's fifth-largest city, it had an estimated population o ...

, United States. The station, founded in

1958 Events January * January 1 – The European Economic Community (EEC) comes into being. * January 3 – The West Indies Federation is formed. * January 4 ** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the third ...

, is currently owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and the license is held by iHM Licenses, LLC.

Programming

WACT broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format. WACT also broadcasts games of the

Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. The Braves were founded in Bos ...

, from that

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

team's region-wide

radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (telecomm ...

. Notable former weekday programs included a local morning show hosted by Steve Shannon and Leah Brandon as well as a regional afternoon talk show hosted by Dominick Brascia. Syndicated programming on WACT once included shows hosted by

Rick and Bubba ''The Rick and Bubba Show'' is an American comedy radio show based in Birmingham, Alabama. Nationally syndicated and produced at WZZK-FM, the show is live every weekday for five hours and is hosted by Rick Burgess and Bill "Bubba" Bussey. ...

Michael Savage Michael Alan Weiner (born March 31, 1942), known by his professional name Michael Savage, is a far-right author, conspiracy theorist, political commentator, activist, and former radio host. Savage is best known as the host of '' The Savage Na ...

Clark Howard Clark Brian Howard (born June 20, 1955) is a popular consumer expert and podcast host of ''The Clark Howard Show''. Life and career Howard grew up in Atlanta, Georgia. His parents, Bernard and Joy Garson Howard, were prominent members of Atl ...

, and

Phil Hendrie Philip Stephen Hendrie (born September 1, 1952) is an American radio personality and actor. He is widely known for his voiceover talent throughout the radio and film industry. He came to prominence in the 1990s hosting ''The Phil Hendrie Show'', a ...

. On April 5, 2018, MYFM started airing nationally syndicated, ''

The Kidd Kraddick Morning Show ''The Kidd Kraddick Morning Show'' (formerly ''Kidd Kraddick in the Morning'') is an American ensemble morning radio show that originates from Dallas, Texas. The show is heard weekday mornings on flagship station, KHKS, and on dozens of other r ...

''.

History

WACT signed on the air in 1958 as an AM only, but in 1964 added 105.5 WACT FM. Clyde Price founded the stations under New South Radio, Inc. He owned and worked on-air WACT until his retirement in 1993. He was relieved as morning man by his oldest son Wally Price, who has been a personality in Tuscaloosa radio since the early 1970s. Price began his career at WKUL in Cullman, AL. He graduated from the University of Alabama School of Communication in 1952. WACT AM/FM was family-owned for forty years. Known as WACT for 50 years from September 1958 to September 2008, the station was assigned the call letters WENN by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

on September 18, 2008. The station aired a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

format as "1420 The Tusk". The WACT callsign was restored on February 25, 2009. This change accompanied a change to a news/talk format and rebranding as "News Radio 1420". On October 29, 2012 WACT changed their format to comedy, branded as "Comedy 1420". On August 11, 2014 WACT changed their format to urban gospel, branded as "Hallelujah 1420". In March 2015 WACT changed their format to adult contemporary, branded as "96.9 My FM" (simulcast on FM translator W245BR 96.9 FM Tuscaloosa).

References

External links

* * {{IHeartMedia ACT Radio stations established in 1958 Tuscaloosa County, Alabama 1958 establishments in Alabama IHeartMedia radio stations Mainstream adult contemporary radio stations in the United States