W. K. Buckley Limited is a
corporation operating in
Canada that manufactures
medicines for health problems such as the
common cold
The common cold or the cold is a viral infectious disease of the upper respiratory tract that primarily affects the respiratory mucosa of the nose, throat, sinuses, and larynx. Signs and symptoms may appear fewer than two days after exposu ...
. They also have children's medicine which are sold under the brand Jack & Jill. The company is located in
Mississauga
Mississauga ( ), historically known as Toronto Township, is a city in the Canadian province of Ontario. It is situated on the shores of Lake Ontario in the Regional Municipality of Peel, adjoining the western border of Toronto. With a popul ...
,
Ontario. It is a subsidiary of
Novartis.
The company was founded in 1919 by
William Knapp Buckley
William is a masculine given name of Norman French origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conques ...
(1890 - 1978), In 1978, after W. K. Buckley's death, his adopted son
Frank Buckley became the
president of the company. In the mid-1980s, Frank became
spokesperson promoting the "It Tastes Awful. And It Works."
slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
, which became very successful.
Novartis purchased ownership of the Buckley's brand and formulas in 2002.
The remaining Buckley company, William Knapp Limited, which provides Marketing consultancy services, is led by David Rieger, the Vice President of Marketing reporting directly to Frank Buckley. Prior to this position, Mr. Rieger held a number of other senior positions with the Buckley organization and with the Novartis conglomerate.
Buckley's Mixture
Buckley's Original Mixture is a
cough syrup
Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including a ...
invented in 1919 in
Toronto,
Ontario, Canada , and still produced today. Noted for its strongly unpleasant taste (hence its slogan), its ingredients include
ammonium carbonate,
potassium bicarbonate,
camphor
Camphor () is a waxy, colorless solid with a strong aroma. It is classified as a terpenoid and a cyclic ketone. It is found in the wood of the camphor laurel ('' Cinnamomum camphora''), a large evergreen tree found in East Asia; and in the k ...
,
menthol
Menthol is an organic compound, more specifically a monoterpenoid, made synthetically or obtained from the oils of corn mint, peppermint, or other mints. It is a waxy, clear or white crystalline substance, which is solid at room temperature and ...
,
Canada balsam (''
Abies balsamea''), sodium cyclamate,
pine needle oil
A pine is any conifer tree or shrub in the genus ''Pinus'' () of the family Pinaceae. ''Pinus'' is the sole genus in the subfamily Pinoideae. The World Flora Online created by the Royal Botanic Gardens, Kew and Missouri Botanical Garden a ...
, and a
tincture of
capsicum. It is promoted for relief of coughs and sore throats for up to six hours.
In March 2017, Health Canada issued a recall of Buckley’s products due to a choking hazard from a faulty plastic seal.
As of 2019, five other Buckley's cough syrups are produced. Buckley's DM, which contained dextromethorphan, is no longer produced for sale in Canada as of 2016.
See also
*
Antitussive
*
Cough
External links
*
References
{{reflist
Pharmaceutical companies of Canada
Pharmaceutical companies established in 1919