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Viva (stylised as VIVA) was a British
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
music television channel owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF, and ceased broadcasting on 31 January 2018.


History

The channel was officially launched on 26 October 2009 by
Alexandra Burke Alexandra Imelda Cecelia Ewen Burke (born 25 August 1988) is a British singer, songwriter and actress. She won the fifth series of the British television series '' The X Factor'' in 2008, and has been signed to Epic Records, RCA Records and S ...
, with an exclusive live performance of her single " Bad Boys". The first music video to be shown on Viva was
Alphabeat Alphabeat were a Danish pop band from Silkeborg, fronted by singers Stine Bramsen and Anders Stig Gehrt Nielsen. Their single " Fascination" was a major hit in Denmark during the summer of 2007, as well as the United Kingdom in 2008. Follow-up ...
's " The Spell" in ''The Official UK Chart Show Top 20'' hosted by
Sarah-Jane Crawford Sarah-Jane Crawford is an English television and radio presenter, actress, voice-over artist, and DJ best known for her radio work with Hits Radio and formerly with BBC Radio 1Xtra, and television work with E! Network (which she is currentl ...
. It originally broadcast for 24 hours a day until Noggin was removed from the schedule and its hours were reduced to 6:00am – 9:00am. It was further reduced to 3:00am – 9:00am on 1 August 2011. On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG was still set to the 4:3 picture format and appeared stretched; this was later fixed so it appears within the 4:3 safe zone. As with other Viacom channels, most 4:3 content has been stretched to 14:9. Viva dropped its
free-to-view Free-to-view (FTV) is a term used for audiovisual transmissions that are provided free without any form of continual subscription . It differs from free-to-air (FTA) in that the program is encrypted. Free-to-view vs. free-to-air The free-to-vi ...
encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013. On 8 October 2014, following the Viacom takeover of UK broadcaster Channel 5, it was announced that Viva would be removed from Freeview with all of its entertainment content moving to 5*. Its EPG slot was taken over by 5USA (which had moved from Freeview channel 31 for the launch of Spike) on 15 April 2015, with Viva moving to Freeview channel 74 and its broadcast hours changed to 9:00 to 11:00. The channel still broadcasts full-time on all other platforms. As of 31 July 2015, Viva moved to Freeview channel 58, and was only available to viewers who had devices which are compatible with Freeview HD, Freeview Play, YouView or EE TV in certain areas of the UK. It broadcast from 9:00 until 11:00. It moved once again on Freeview on 2 October 2015 from Channel 58 to 57. Following the establishment of a stream sharing capacity with 5USA +1, Viva extended to broadcast between 5:00am and 6:00pm on digital terrestrial television.


Closure

Viva ceased broadcasting on all platforms at 6:00am on 31 January 2018, with the final music video shown was
Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and ...
' "
Viva Forever "Viva Forever" is a song by English girl group the Spice Girls from their second studio album, '' Spiceworld'' (1997). The song was co-written by the group with Matt Rowe and Richard Stannard, while production was handled by the latter two. ...
". A day before, it was removed from Freesat, and the network's website was redirected to the MTV charts webpage. From 1 February, DTT's channel 57 began carrying a part-time placeholder broadcast of 5Spike +1. The 5am-6pm hours previously used by Viva were now used to extend 5USA +1 into daytime. Throughout February 2018, the temporary
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thr ...
-focused MTV Love network replaced it on Sky and Virgin Media, before being replaced by now defunct channel
MTV OMG MTV OMG was a British pay television music channel operated by Paramount Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva. The audience profile on Sky Media showed that the channel had a 60/ ...
from 1 March 2018.


Former programming

As well as music videos, Viva previously showed programmes from other Viacom channels including
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
, Comedy Central and Channel 5. *'' Catfish: The TV Show'' (2013–15) *'' Pretty Little Liars'' (2010–13) *'' Brooke Knows Best'' *'' Celebrity Deathmatch'' *'' The City'' (2009–12) *'' The Dudesons in America'' (2011) *'' The Hills'' (2009–12) *''
Jersey Shore The Jersey Shore (known by locals simply as the Shore) is the coastal region of the U.S. state of New Jersey. Geographically, the term encompasses about of oceanfront bordering the Atlantic Ocean, from Perth Amboy in the north to Cape May P ...
'' (2011–12) *''
Hogan Knows Best ''Hogan Knows Best'' is an American reality documentary television series on VH1. The series debuted on July 10, 2005 and centered on the family life of professional wrestler Hulk Hogan (Terry Bollea). Often focusing on the Hogans' raising of the ...
'' *'' Fly Girls'' (2009–10) *''
Blonde Charity Mafia ''Blonde Charity Mafia'' was a reality television series produced by Patty Ivins and Julie Pizzi of PB&J Television that followed the lives of three socialites whose lives revolved around charity events. The show did not air in the United States. ...
'' *'' True Beauty'' (2010–11) *''
New York Goes to Hollywood ''New York Goes to Hollywood'' is a reality VH1 series that consists of eight, 30-minute-episodes. It premiered on August 4, 2008. It is a spin-off of the ''I Love New York'' series, features Tiffany "New York" Pollard as she tries to find an ac ...
'' *'' Run's House'' *'' Daddy's Girls'' *''
Suck My Pop ''Suck My Pop'' is a British comedy music chat show presented by Kimberley Walsh (part of pop group Girls Aloud Girls Aloud were an pop girl group that was created through the ITV talent show '' Popstars: The Rivals'' in 2002. The group ...
'' *'' My Super Sweet 16'' *''
America's Best Dance Crew ''America's Best Dance Crew'', often abbreviated as ''ABDC'', was an American competitive dance reality television series that features both national and international dance crews. The show was produced by singer, record producer, and former ''Am ...
'' *''
South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boysStan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand ...
'' (2009–13) *''
Punk'd ''Punk'd'' is an American hidden camera–practical joke reality television series that first aired on MTV in 2003. It was created by Ashton Kutcher and Jason Goldberg, with Kutcher serving as producer and host. It bears a resemblance to both th ...
'' *'' The Hard Times of RJ Berger'' *'' Viva La Bam'' *'' Jackass'' (2009–15) *'' Scarred'' *''
16 & Pregnant ''16 and Pregnant'' is an American reality television series that aired from June 11, 2009, to July 1, 2014, on the cable channel MTV. It followed the stories of pregnant teenage girls in high school dealing with the hardships of teenage pregnanc ...
'' *'' Teen Mom'' *'' Teen Mom 2'' *'' Teen Mom 3'' *'' Two and a Half Men'' (2009–12) *'' 16 and Pregnant'' *'' The Osbournes'' *''
A Shot at Love with Tila Tequila ''A Shot at Love with Tila Tequila'' is an American reality television dating game show similar to the TV show '' The Bachelor''. It premiered on October 9, 2007 on MTV starring Tila Tequila. The series consists of a bisexual-themed reality dat ...
'' *'' Scream Queens'' *''
Bromance A bromance is a very close and non-sexual relationship between two or more men. It is an exceptionally tight, affectional, homosocial male bonding relationship exceeding that of usual friendship, and is distinguished from normal friendship by ...
'' *''
MTV Cribs ''MTV Cribs'' (also known as ''Cribs'') is an American documentary television show that originated on MTV and features tours of the private homes of celebrities. It originally aired from 2000 to 2010. In 2017, MTV produced short-form episodes o ...
'' *'' Dirty Sanchez'' (2009–15) *'' Hulk Hogan's Celebrity Championship Wrestling'' *'' Pants Off Dance Off'' *''
Community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, t ...
'' (season 1) *'' Teen Cribs'' *''The Official UK Chart Show'' *''Slips'' *'' The Fresh Prince of Bel Air'' (2011–14) *'' Crash Canyon'' *'' Daria'' *''
Beavis and Butt-head ''Beavis and Butt-Head'' is an American adult animated series created by Mike Judge. The series follows Beavis and Butt-Head, both voiced by Judge, a pair of teenage slackers characterized by their apathy, lack of intelligence, lowbrow humor, an ...
'' (2013–14) *'' Whitney'' *''
Bellator MMA Bellator MMA (formerly Bellator Fighting Championships) is an American mixed martial arts promotion founded in 2008 and based in Santa Monica, California, owned and operated as a subsidiary of television and media conglomerate Paramount Global. ...
'' *''
My Wife and Kids ''My Wife and Kids'' is an American sitcom that ran on ABC from March 28, 2001, to May 17, 2005. The series was produced by Touchstone Television. It starred Damon Wayans as Michael Kyle, the patriarch of an African-American family. Wayans and ve ...
'' *''
That '70s Show ''That '70s Show'' is an American television period teen sitcom that aired on Fox from August 23, 1998, to May 18, 2006. The series focuses on the lives of a group of six teenage friends living in the fictional town of Point Place, Wisconsin, ...
'' *'' Brickleberry'' *'' Scrubs'' (2013–15) *'' Two Pints of Lager and a Packet of Crisps'' (2013–15) *''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American Animated series, animated Television comedy, comedy Television show, television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It ...
'' (2012–2015) *''The Real World'' *'' Laguna Beach: The Real Orange County'' *''
Are You the One? ''Are You the One?'' (often abbreviated as ''AYTO?'') is an American reality television series on MTV, in which young singles try to find love. A group of men and women are secretly paired into couples by producers, via a matchmaking algorithm. ...
'' (2014–15)


Presenters

*
Sarah Jane Crawford Sarah-Jane Crawford is an English television and radio presenter, actress, voice-over artist, and DJ best known for her radio work with Hits Radio and formerly with BBC Radio 1Xtra, and television work with E! Network (which she is currentl ...
* Kimberley Walsh


Noggin

Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has ended. The schedule in October 2009 included; *'' Go, Diego, Go!'' *'' Dora the Explorer'' *'' Little Bear'' *''
Maggie and the Ferocious Beast ''Maggie and the Ferocious Beast'' is a Canadian animated children's television series created by Michael and Betty Paraskevas. The program was based on the 1996 book ''The Ferocious Beast with the Polka-Dot Hide'' and its sequels, which were a ...
'' *'' Yo Gabba Gabba!'' *'' LazyTown'' *''
Thomas And Friends ''Thomas & Friends'' (originally known as ''Thomas the Tank Engine & Friends'' and later ''Thomas & Friends: Big World! Big Adventures!'') is a British children's television series that aired across 24 series from 1984 to 2021. Based on ''The ...
'' *'' The Backyardigans'' *'' Wonder Pets!''


See also

* VIVA Media * VIVA Germany *
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
* MTV Rocks * MTV Base * MTV Dance * MTV Hits


References


External links

* {{Freeview Music video networks in the United Kingdom Television channels and stations established in 2009 Television channels and stations disestablished in 2018 VIVA (TV station)