Vitabiotics is a British

nutraceutical A nutraceutical or bioceutical is a pharmaceutical alternative which claims physiological benefits. In the US, "nutraceuticals" are largely unregulated, as they exist in the same category as dietary supplements and food additives by the FDA, und ...

company that specializes in

vitamin A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an essential micronutrient that an organism needs in small quantities for the proper functioning of its metabolism. Essential nutri ...

and mineral based

food supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

s focused in various health categories, with many including vitamins based on national guidelines for infants, children and during pregnancy to support their contribution to one's health. In July 2013, Vitabiotics became the largest vitamin company in UK by sales value. The company was founded in 1971 by Kartar Lalvani who is the chairman. He was later joined by his former tutor Professor Arnold Beckett, and the company is now run by his son Tej Lalvani who is the CEO. Lalvani is best known for his appearances on the British reality TV show Dragon's Den. Vitabiotics brands include supplements in various health categories such as Perfectil (supplement for skin, hair, and nails), Pregnacare, Menopace, Wellkid, Wellbaby, Wellman, and Wellwoman. In 2013 Vitabiotics received a Queen's Award for Innovation in Vitamin Research. It received it again in 2018, becoming the first vitamin company to receive the award twice. In February 2021, the company partnered with global technology company Alibaba Group and

Southeast Asian Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...

commerce company Lazada Group to "accelerate growth across China". The brand is targeting 70% growth in the Chinese market.

References

External links

* {{official website, http://www.vitabiotics.com Companies based in the London Borough of Brent Health care companies established in 1971 Nutritional supplement companies of the United Kingdom 1971 establishments in England