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Virgin Megastores is an international entertainment retailing chain, founded in early 1976 by
Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...
as a
record shop A record shop or record store is a retail outlet that sells recorded music. In the late 19th century and the early 20th century, record shops only sold gramophone records, but over the 20th century, record shops sold the new formats that were ...
on
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
's
Oxford Street Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe's busiest shopping street, with around half a million daily visitors, and ...
. In 1979 the company opened their first Megastore at the end of Oxford Street and
Tottenham Court Road Tottenham Court Road (occasionally abbreviated as TCR) is a major road in Central London, almost entirely within the London Borough of Camden. The road runs from Euston Road in the north to St Giles Circus in the south; Tottenham Court Road t ...
. The company expanded to hundreds of stores worldwide in the 1990s, but has lost a large number of stores in recent years, largely with the sale and eventual closing of the British, American, Irish, Canadian, Australian, Italian, Spanish, French, Greek, Japanese and Chinese stores. By 2015, it operated only in the Middle East and in North Africa.


History


Branson's early business ventures

Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...
and
Nik Powell Nik Powell (4 November 1950 – 7 November 2019) was a British businessman and one of the co-founders of Virgin Records with Richard Branson. After operating a mail-order company, a small record shop, and a recording studio, the partners estab ...
had initially run a small record shop called ''Virgin Records and Tapes'' on
Notting Hill Gate Notting Hill Gate is one of the main thoroughfares of Notting Hill, in the Royal Borough of Kensington and Chelsea. Historically the street was a location for toll gates, from which it derives its modern name. Location At Ossington Street/Ke ...
,
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, specialising particularly in "
krautrock Krautrock (also called , German for ) is a broad genre of experimental rock that developed in West Germany in the late 1960s and early 1970s among artists who blended elements of psychedelic rock, avant-garde composition, and electronic music, ...
" imports, and offering bean bags and free vegetarian food for the benefit of customers listening to the music on offer. After making the shop into a success, they turned their business into a fully fledged record label,
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman. It grew to be a world ...
. The name Virgin, according to Branson (in his autobiography), arose from a colleague of his when they were brainstorming business ideas. She suggested Virgin, as they were all new to business, like "virgins". The first release on the label was the
progressive rock Progressive rock (shortened as prog rock or simply prog; sometimes conflated with art rock) is a broad genre of rock music that developed in the United Kingdom and United States through the mid- to late 1960s, peaking in the early 1970s. I ...
album ''
Tubular Bells Tubular bells (also known as chimes) are musical instruments in the percussion family. Their sound resembles that of church bells, carillon, or a bell tower; the original tubular bells were made to duplicate the sound of church bells within a ...
'' by multi-instrumentalist
Mike Oldfield Mike may refer to: Animals * Mike (cat), cat and guardian of the British Museum * Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off * Mike (chimpanzee), a chimpanzee featured in several books and document ...
in 1973.


Virgin Megastores

Virgin's first formal store opened on London's
Oxford Street Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe's busiest shopping street, with around half a million daily visitors, and ...
in January or February 1971 (exact date uncertain). In 1979 the company opened their first Megastore at the end of Oxford Street and
Marble Arch The Marble Arch is a 19th-century white marble-faced triumphal arch in London, England. The structure was designed by John Nash in 1827 to be the state entrance to the cour d'honneur of Buckingham Palace; it stood near the site of what is toda ...
. Virgin Megastores and Virgin Records operated as entirely separate entities, like many of the other Virgin companies. Throughout the 1980s and 1990s Virgin Megastores opened over 100 stores in the UK, and many others around the world, including expansion into Asia Pacific and North America, under the leadership of Ian Duffell – President & CEO of Virgin Entertainment Group until 1998. Simon Wright – Chief Executive of the Virgin Entertainment Group from 1999 to 2009 was instrumental in the growth of the stores in particular developing the stores in the Middle East before their eventual disposals under license detailed under Ownership.


Ownership

Like many of Branson's Virgin brands, Virgin Megastores is not wholly owned by the
Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding co ...
. During the early to mid-2000s Virgin Group decided to sell off most of its Virgin Megastores to various companies, including the Lagardere Group. By 2001 the Virgin Megastores worldwide were split between the Virgin Group and the Lagardère Group. The
Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding co ...
kept the United Kingdom, Ireland, United States and Japan outlets while the Lagardère Group obtained the shops in France and travel retail locations globally including
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
, China,
United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (Middle East, The Middle East). It is ...
,
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
,
Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders wi ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a List of transcontinental countries, transcontinental country spanning the North Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via a land bridg ...
,
Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus lie ...
and
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
. Virgin Megastores in the Middle East currently trades as V Star Multimedia LLC. Culture Convenience Club owns what was Virgin Megastores Japan, which have since been rebranded as Tsutaya. The Australian Virgin Megastores and Virgin at Myer concept stores were operated by Brazin Limited. (
Sanity Entertainment Sanity is an Australian chain of music and entertainment stores and is the country's second-largest retailer of recorded audio and video discs. It is privately owned by Ray Itaoui, and as of December 2022, comprises 41 outlets across Australia. ...
after 2009) until all were closed in 2010; Brazin also ran local HMV outlets, in addition to their own Sanity brand. In December 2007 Butler Capital Partners announced their intention to mount a majority takeover of the French arm of Virgin from Lagardère. This deal was finalised in February 2008. In 2007 the real estate company Related Companies and
Vornado Realty Trust Vornado Realty Trust is a real estate investment trust formed in Maryland in 1982, with its primary office in New York City. The company invests in office buildings and street retail in Manhattan. Investments Notable properties owned by the ...
acquired Virgin Megastores North America. Related and Vornado were the landlords for the two most profitable stores in the United States and those stores were profitable because they had long-term leases in which rents were locked in at an extremely low rate. Both real estate companies wanted to break the leases and replace Virgin with new tenants that were willing to pay the then current higher rental rates that would make an entertainment retail business unprofitable. They have since decided to close all the American stores.


Store experience


Product range

Virgin shops have a wide selection of CDs, games, books, DVDs,
vinyl record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts ne ...
s, magazines, portable media players, accessories and additional products such as calendars, board games and
Virgin Virginity is the state of a person who has never engaged in sexual intercourse. The term ''virgin'' originally only referred to sexually inexperienced women, but has evolved to encompass a range of definitions, as found in traditional, modern ...
branded items. Larger stores also stock electronic equipment and computer peripherals. Note that not all of these product categories are stocked by all Virgin shops, though the larger stores do generally stock the full product range. In 2003, all US Stores increased their focus on multiple fashion categories spanning Pop culture, Street, Urban, Movie & TV to complement the music, DVD and video games offers. Virgin Mobile products can also be found in separately run Virgin Mobile Concessions within most Virgin Megastores. Some shops also house cafes or coffee shops run by external companies.


Technology

In 2005, Virgin Digital was launched to cater for those that bought their music digitally or wanted to rip and burn their current music collection. This is designed to add to the services provided by Virgin, rather than replace the Megastores. The download service faced some criticism from consumer groups due to its incompatibility with the popular
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes wa ...
music player. The service has since been discontinued. Around the world there were other Virgin branded digital music retail websites, such as VirginMega.fr, France's number 2 music download website.


Operations


Europe


Austria

In 2003, the first and only Virgin Megastore in Vienna, on Mariahilferstraße, was sold and closed.


France

There were 35 Virgin Megastores in France. Twelve additional stores in France were branded Furet du Nord, and about ten international stores were owned by the same company. The French Megastore business was launched in 1988 by Branson and Patrick Zelnick, CEO of music publisher Naïve. Lagardère Group bought the chain in 2001. In December 2007 Butler Capital Partners announced their intention to mount a majority takeover of the French arm of Virgin from Lagardère. This deal was finalised in February 2008. According to the Lagardère 2007 report, 80% of the Virgin stores was to be sold by Lagardère Services at a value of €76.4 million, and 20% would be kept. Prior to this sale 51% of VirginMega, France's number 2 music download website, was transferred to the Virgin Stores company (sold to Butler), and the remaining 49% was kept by Lagardère Active. In July 2012, LS Travel Retail announced that they will phase out the Virgin Entertainment brand in France, commencing 2013, converting all remaining Virgin travel outlets into larger sized
Fnac Fnac () is a large French retail chain selling culture, cultural and consumer electronics, electronic products, founded by André Essel and Max Théret in 1954. Its head office is in ''Le Flavia'' in Ivry-sur-Seine near Paris. It is an abbreviati ...
formats stocking the same range in addition to more product lines. In January 2013, Virgin Megastore France filed for bankruptcy. At that time there were 26 Megastores in France, employing 1,000 people, after two years of cutting over 200 staff and several shops. The company had taken steps to terminate the lease on its flagship
Champs-Élysées The Avenue des Champs-Élysées (, ; ) is an avenue in the 8th arrondissement of Paris, France, long and wide, running between the Place de la Concorde in the east and the Place Charles de Gaulle in the west, where the Arc de Triomphe is l ...
store in Paris after 25 years on the famous street. In June 2013 the company was finally liquidated and ceased operations after 25 years.


Germany

Virgin Megastore withdrew from the German market in 1994, amid complaints that the country's shop-closing law was too restrictive. The Virgin name is used by the Lagardère Group to brand a small number of convenience stores within airports and railway stations. In September 2019 there were seven Virgin shops, of which four are in or adjacent to Frankfurt airport.


Greece

As of June 2005 there were 15 Virgin Megastores in
Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders wi ...
, operated by Vivere Entertainment. As of 2015, no Virgin Megastores exist in the country.


Hungary

In 1996, local merchandising group Fotex opened the first and only Hungarian Virgin Megastore (1000 m2) in the first "western" shopping mall, Duna Plaza, in Budapest. It was operated under a franchise until 2000. Between 2001 and 2006, Fotex operated the store as "Hungaroton Gigastore". The shop was closed in 2006 and no more Virgin Megastore shops were opened in Hungary.


Ireland

Virgin Megastores opened its first store in the
Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 counties of the island of Ireland. The capital and largest city is Dublin, on the eastern side of the island. ...
in
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...
in 1986. More stores opened in Ireland from the early 1990s including
Cork City Cork ( , from , meaning 'marsh') is the second largest city in Ireland and third largest city by population on the island of Ireland. It is located in the south-west of Ireland, in the province of Munster. Following an extension to the city's ...
. The company had planned to launch an online store specifically for the Republic of Ireland at virginmegastores.ie however plans were shelved when its Irish operations were sold in 2007. At its height of success the company owned 6 stores in the Republic of Ireland, however, by 2002 stores began to close. The Virgin Group sought to sell its Irish operations during 2007, and on 17 September 2007, it was announced Irish and UK stores would separate from the Virgin Group. A
management buy-out A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena of 19 ...
offer was accepted. Stores were rebranded as Zavvi. Following the collapse of Zavvi's supplier in December 2008, stores in Ireland were immediately closed in January 2009 with the hope Irish stores could be sold to another buyer unfortunately all were closed with some taken over by other music retailers.


Italy

In February 2004, the Virgin Megastore in Piazza Duomo
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
closed. Currently this building is occupied by a
Mondadori Arnoldo Mondadori Editore () is the biggest publishing company in Italy. History The company was founded in 1907 in Ostiglia by 18-year-old Arnoldo Mondadori who began his publishing career with the publication of the magazine ''Luce!''. In 1 ...
retail store. After the Italian franchise Virgin Retail Italy filed for bankruptcy and liquidation, the Italian bankruptcy court ordered in May 2004 the immediate closure of three out of four of the remaining stores while allowing the store in
Bergamo Bergamo (; lmo, Bèrghem ; from the proto- Germanic elements *''berg +*heim'', the "mountain home") is a city in the alpine Lombardy region of northern Italy, approximately northeast of Milan, and about from Switzerland, the alpine lakes Com ...
to remain open for a few additional months to allow the company to depose of its remaining inventory.


The Netherlands

Virgin Megastores entered the Dutch market in the 1990s and operated four stores (Amsterdam, Rotterdam, The Hague and Maastricht). In 2000, it decided to exit the market. Three stores were sold to the Free Record Shop group, while the Maastricht branch was closed. Free Record Shop also acquired three Virgin Megastores in Belgium.


Spain

Virgin Retail España, S.L. opened its Barcelona store in November 1992, just after the Barcelona Olympics. This opening was followed by another Megastore in Seville (1993) however the opening of a flagship store in Madrid eluded the retailer, because at that time, cinemas and theatres in the Gran Vía (Madrid's most popular commercial thoroughfare) could not easily be reassigned for commercial use. The Spanish company diversified by opening small outlets in busy Spanish and Portuguese airports. In 1994, Virgin Retail España reached an agreement with the department store chain Galerías Preciados and opened small concessions in their Madrid stores (Callao, Goya, Serrano, La Vaguada and Parquesur). Galerías Preciados ceased trading the following year and Virgin Retail España quickly re-organised its operations and opened medium-sized stores in ABC Serrano (Madrid), La Coruña, Vigo, Málaga, Bilbao and Santander. Larger stores followed in Portugal (Lisbon and Oporto) but by 1997 the impact of digital technology had already hit their distribution model very hard. Music was by then being traded freely on the Internet but the major music labels did little to help support high street retailers. Inevitably, the Virgin Retail Group took the difficult strategic decision to close all of Virgin's high street stores in southern Europe. In July 1998 Virgin Megastores closed its southern European flagship store in Barcelona on the corner of Passeig de Gràcia and Gran Vía de les Corts Catalans. This building is currently occupied by Zara clothes store.


UK

The first Virgin Megastore opened in the United Kingdom in 1979 and between the 1980s and 1990s, the chain grew, including via its merger with
Our Price Our Price was a chain of record stores in the United Kingdom and Ireland from 1971 until 2004. History Founded in 1971 by Gary Nesbitt, Edward Stollins and Mike Isaacs, their first store was located in London's Finchley Road. Until 1976, th ...
whilst under the ownership of
WH Smith WHSmith (also written WH Smith, and known colloquially as Smith's and formerly as W. H. Smith & Son) is a British retailer, headquartered in Swindon, England, which operates a chain of high street, railway station, airport, port, hospital and m ...
. By the 1990s Virgin Megastores had become an international franchise as part of the
Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding co ...
. The Virgin Group sought to sell its UK and Ireland stores during 2007, and on 17 September 2007, it was announced that the UK and Ireland arm of the Virgin Megastores brand was to break away from the Virgin Group. A
management buy-out A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena of 19 ...
offer was accepted. Stores were rebranded as Zavvi. Following the collapse of
Woolworths Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shop ...
, which owned Zavvi's supplier
Entertainment UK Entertainment UK Limited (EUK) was a retail supply and distribution company and a wholly owned subsidiary of Woolworths Group. The company, and Woolworths plc, entered administration with Deloitte on 26 November 2008. EUK claimed to have had a ...
, Zavvi entered administration on 24 December 2008 as it had been unable to source stock from other suppliers under favourable terms. By February 2009 Zavvi had closed its stores, selling some to rival HMV, and a few to Simon Douglas and Les Whitfield's
Head Entertainment Head Entertainment was an entertainment retail chain in the United Kingdom. The company was formed on 18 February 2009 when Simon Douglas, former managing director of Zavvi and business partner Les Whitfield, purchased five stores from Zavvi ...
.


Turkey

Virgin entered the Turkish market in March 2011 with a store located in the Demirören shopping centre on Istiklal Street near Taksim,
Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...
. The product mix of books, digital media and electronics failed to compete with better established chains and the store closed in autumn 2012.


Arab world

The Azadea Group of Beirut, Lebanon has an exclusive license since 2001 to operate Virgin Megastores in many countries within the Middle East, except for countries which already have a franchise. Operating as Virgin Megastores Middle East, Azadea has stores in UAE,
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
,
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...
,
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a List of transcontinental countries, transcontinental country spanning the North Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via a land bridg ...
,
Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to Iraq–Ku ...
, and
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
. Megastores of Lebanon S.A.L. has an exclusive franchise to operate Virgin Megastores in
Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus lie ...
and
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the Ara ...
. Best Financière (Label Vie Carrefour) of
Rabat Rabat (, also , ; ar, الرِّبَاط, er-Ribât; ber, ⵕⵕⴱⴰⵟ, ṛṛbaṭ) is the capital city of Morocco and the country's seventh largest city with an urban population of approximately 580,000 (2014) and a metropolitan populatio ...
has an exclusive license to operate Virgin Megastores within
Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to A ...
. Since 2010, Best has been opening a new store nearly every year. Antar Group of
Damascus )), is an adjective which means "spacious". , motto = , image_flag = Flag of Damascus.svg , image_seal = Emblem of Damascus.svg , seal_type = Seal , map_caption = , ...
has an exclusive to operate Virgin Megastores in
Syria Syria ( ar, سُورِيَا or سُورِيَة, translit=Sūriyā), officially the Syrian Arab Republic ( ar, الجمهورية العربية السورية, al-Jumhūrīyah al-ʻArabīyah as-Sūrīyah), is a Western Asian country loc ...
since 2007. Since the Syrian Civil War has caused most normal economic activities to virtually cease in the country since 2011, all megastores in the country are currently closed and may not return until political stability returns.


Lebanon

Virgin's main store in Lebanon was located in the old Cinema Opera on Martyrs' Square,
Beirut Central District The Beirut Central District (BCD) or ''Centre Ville'' is the historical and geographical core of Beirut, the capital of Lebanon. Also called downtown Beirut, it has been described the “vibrant financial, commercial, and administrative hu ...
; it opened on 3 July 2001 and was shut down in 2018. The four level store's inauguration was attended by Virgin's founder Sir
Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...
. There are also smaller stores at ABC Mall
Achrafieh Achrafieh ( ar, الأشرفية) is an upper-class area in eastern Beirut, Lebanon. In strictly administrative terms, the name refers to a sector (''secteur'') centred on Sassine Square, the highest point in the city, as well as a broader quarter ...
, ABC Mall Dbayeh, ABC Mall Verdun, CityMall Dora, as well as in
Beirut International Airport Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint of ...
. New stores were opened in ABC Mall Dbayeh in November 2012 and ABC Mall Verdun in November 2017.


Saudi Arabia

First megastore in Riyadh opened in February 2015 By December 2015, there were four Virgin Megastores in Saudi Arabia. They were located on Tahliah Street in the Roshana Centre, Red Sea Mall and on in Jeddah domestic airport in
Jeddah Jeddah ( ), also spelled Jedda, Jiddah or Jidda ( ; ar, , Jidda, ), is a city in the Hejaz region of the Kingdom of Saudi Arabia (KSA) and the country's commercial center. Established in the 6th century BC as a fishing village, Jeddah's pro ...
and there's one at Dhahran Mall Eastern Province In November 2017, a fifth Saudi location was open at the Hayat Mall in
Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the ...
.


Bahrain

As of September 2008, there is currently one Virgin Megastore in
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...
. It is in the
Bahrain City Centre City Centre Bahrain is a shopping mall located in the Seef District of Manama, in the Kingdom of Bahrain. It is owned and run by Majid Al Futtaim Properties, which owns several shopping malls across the Middle East. History The shopping cen ...
.


Egypt

The first Egyptian store was opened at the City Stars Mall in Cairo in October 2005. Six years later, a second location was opened at the Mall of Arabia in
6th of October City 6th of October ( ar, السادس من أكتوبر, Al Sādis Min Uktōber; arz, ستة اكتوبر, Setta Oktōbar) is a city in Giza Governorate, a satellite town and part of the urban area of Cairo, Egypt, 32 km (20 miles) outside the ...
in December 2011. A third location was opened at the Festival City Mall in Cairo in June 2015. And the 4th and newest branch opened in Mall of Egypt on 27 September 2017.


Kuwait

The first location in Kuwait opened in 2002. By May 2008, there were two Virgin Megastores in
Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to Iraq–Ku ...
, one at Marina Mall in
Salmiya Salmiya (Arabic السالمية; transliterated As-Sālmīya(h)) is a city in Hawalli Governorate in Kuwait. Salmiya is administratively divided into 12 blocks. The blocks located closer to the interior of the district tend to be mostly resid ...
and the other at the
airport An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surfa ...
. However, by late 2011 the airport branch was shut down, while the second branch shut down in March 2012. After a seven-year absence, Virgin Megastores returned to Kuwait in February 2020 by opening its first new store there at The Avenues Mall.


Qatar

Virgin Megastores currently has six stores in
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
, with one being located in the
Villaggio Mall Villaggio Mall is a shopping mall located in the Aspire Zone in the west end of Doha, the capital city of Qatar. It is located on Al Waab street between the Hyatt Plaza and Sports City and has over 200 stores, including many famous brands in the U. ...
(an Italian-themed mall),
Doha Doha ( ar, الدوحة, ad-Dawḥa or ''ad-Dōḥa'') is the capital city and main financial hub of Qatar. Located on the Persian Gulf coast in the east of the country, north of Al Wakrah and south of Al Khor (city), Al Khor, it is home to m ...
which is the shopping centre's main anchor. In November 2008 they opened a smaller store in a shopping centre called
Landmark A landmark is a recognizable natural or artificial feature used for navigation, a feature that stands out from its near environment and is often visible from long distances. In modern use, the term can also be applied to smaller structures or f ...
. Other locations includes Mall of Qatar, Qatar Mall, Doha Festival City, Hamad International Airport (departure area) and a small kiosk at The Pearl.


United Arab Emirates

The first Virgin Megastore in the United Arab Emirates in September 2001 at the
Deira City Centre City Centre Deira ( ar, ديرة سيتي سنتر) is located in Dubai, United Arab Emirates, and is the original flagship mall in the Majid Al Futtaim Properties portfolio. City Centre Deira opened on 27 August 1995. It is located in the older ...
in Dubai, two months after the opening in Beirut. A few months later, the second store in the country was opened in Abu Dhabi in October 2001. A fourth store in UAE opened in
Jumeirah Jumeirah ( ar, جُمَيْرَا, Jumayrā   Emirati pronunciation: ) is a coastal residential area of Dubai, United Arab Emirates mainly comprising low rise private dwellings and hotel developments. It has both expensive and large detached ...
in 2002. By October 2005, there were four stores in the UAE, with stores at the Deira City Center, at
Burjuman BurJuman ( ar, بر جمان) is one of the oldest shopping malls in Dubai, in the residential area of Bur Dubai, in Dubai, United Arab Emirates. It is developed and owned by Al Ghurair Group. The distinctive landmark comprises over 2.8 million s ...
and at Mercato Mall in Dubai and at the Abu Dhabi Mall in Abu Dhabi. A month later, Branson was present at the Virgin Megastores opening at the Mall of the Emirates in Dubai. Sometime between 2009 and 2010, the ownership for the Virgin Megastore franchise in the United Arab Emirates and the Middle East was transferred from Star Multimedia to Virgin Megastores Middle East, Azadea Group. By May 2010, stores were also added at the Mirdif City Centre and at the Jumeira Beach residence in Dubai to make a total of seven stores in the UAE. The eighth store in the UAE was opened in September 2011 at the
Dubai Mall The Dubai Mall ( ar, دبي مول "Dubai Mall") is a shopping mall in Dubai. It is the second largest mall in the world after the Iran Mall by total land area, and the 26th-largest shopping mall in the world by gross leasable area, tying with ...
in Dubai. The Jumeirah Beach residence appeared to have been closed sometime before September 2012, bring the store count back down to seven. A second store in
Abu Dhabi Abu Dhabi (, ; ar, أَبُو ظَبْيٍ ' ) is the Capital city, capital and List of cities in the United Arab Emirates, second-most populous city (after Dubai) of the United Arab Emirates. It is also the capital of the Emirate of Abu Dha ...
opened at the Al Wahda Mall in November 2012. As of November 2012, there were eight Virgin Megastores in the UAE six of which are located in Dubai. In December 2014, a store was opened at the
Yas Mall Yas Mall ( ar, ياس مول) is a mall in Yas Island in Abu Dhabi, United Arab Emirates. It serves as a place for shopping, dining and entertainment for residents of Abu Dhabi and Yas Island. It covers an area of approximately 235,000 square me ...
in Abu Dhabi. The thirteenth store in the UAE was opened at the
Al Jimi Mall AL, Al, Ål or al may stand for: Arts and entertainment Fictional characters * Al (''Aladdin'') or Aladdin, the main character in Disney's ''Aladdin'' media * Al (''EastEnders''), a minor character in the British soap opera * Al (''Fullmetal ...
in
Al Ain Al Ain ( ar, ٱلْعَيْن, , ) is a city in the western side of Tuwwam region and the seat of the administrative division of its namesake, Al Ain in the Emirate of Abu Dhabi, United Arab Emirates. It is bordered to the east by the Omani ...
in July 2015. As well as being an all-rounded entertainment retailer, these Megastores also act as venues, with artist signings/appearances, performances and quiz nights and a newly launched boutique section offering everything from movie memorabilia to jewellery. This store is quite popular among locals and expats in the country, as this is the only store where they sell more music than most stores in the country, which also explains why the country has more branches than the other Gulf countries.


Jordan

The first Virgin Megastore in Jordan opened in
Amman Amman (; ar, عَمَّان, ' ; Ammonite: 𐤓𐤁𐤕 𐤏𐤌𐤍 ''Rabat ʻAmān'') is the capital and largest city of Jordan, and the country's economic, political, and cultural center. With a population of 4,061,150 as of 2021, Amman is ...
at the City Mall in September 2007. A second location, also in Amman, was opened at the Taj Mall in October 2015.


Morocco

In 2007, Best Financière (Label Vie Carrefour) of
Rabat Rabat (, also , ; ar, الرِّبَاط, er-Ribât; ber, ⵕⵕⴱⴰⵟ, ṛṛbaṭ) is the capital city of Morocco and the country's seventh largest city with an urban population of approximately 580,000 (2014) and a metropolitan populatio ...
received a franchise from Lagardère to operate Virgin Megastores in
Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to A ...
. The first store in Morocco opened at the Almazar mall in
Marrakech Marrakesh or Marrakech ( or ; ar, مراكش, murrākuš, ; ber, ⵎⵕⵕⴰⴽⵛ, translit=mṛṛakc}) is the fourth largest city in the Kingdom of Morocco. It is one of the four Imperial cities of Morocco and is the capital of the Marrakes ...
in April 2010. A second store was opened in
Rabat Rabat (, also , ; ar, الرِّبَاط, er-Ribât; ber, ⵕⵕⴱⴰⵟ, ṛṛbaṭ) is the capital city of Morocco and the country's seventh largest city with an urban population of approximately 580,000 (2014) and a metropolitan populatio ...
(Kitéa Géant Mall) in December 2012 which was quickly followed weeks later by the openings of two additional stores in
Casablanca Casablanca, also known in Arabic as Dar al-Bayda ( ar, الدَّار الْبَيْضَاء, al-Dār al-Bayḍāʾ, ; ber, ⴹⴹⴰⵕⵍⴱⵉⴹⴰ, ḍḍaṛlbiḍa, : "White House") is the largest city in Morocco and the country's econom ...
(AnfaPlace Shopping Center) and Fez (Borj Fez Mall). A fifth store was opened in downtown Casablanca in September 2015. In August 2016, a sixth store was opened on the property of a Carrefour Store located in the Sidi Maârouf Neighbourhood next to the city of Casablanca.


Syria

In 2007, Antar Group of
Damascus )), is an adjective which means "spacious". , motto = , image_flag = Flag of Damascus.svg , image_seal = Emblem of Damascus.svg , seal_type = Seal , map_caption = , ...
was awarded a franchise by Lagardère to operate Virgin Megastores in
Syria Syria ( ar, سُورِيَا or سُورِيَة, translit=Sūriyā), officially the Syrian Arab Republic ( ar, الجمهورية العربية السورية, al-Jumhūrīyah al-ʻArabīyah as-Sūrīyah), is a Western Asian country loc ...
. The Antar Group was in the process of opening a store in the Al Shahba Mall in
Aleppo )), is an adjective which means "white-colored mixed with black". , motto = , image_map = , mapsize = , map_caption = , image_map1 = ...
when the Syrian Civil War broke out in 2011. The business has since closed after the mall had been heavily damaged during the fighting.


Oman

The first Virgin Megastore in Oman opened in
Muscat Muscat ( ar, مَسْقَط, ) is the capital and most populated city in Oman. It is the seat of the Governorate of Muscat. According to the National Centre for Statistics and Information (NCSI), the total population of Muscat Governorate was ...
in November 2015 at the Muscat City Centre.


North America


United States

In 1992, the Virgin Group and
Blockbuster Blockbuster or Block Buster may refer to: *Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived. Corporations * Blockbuster (retailer), a defunct video and game rental chain ** Bl ...
entered into a joint venture to set up the first Virgin Megastore on
Sunset Strip The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverl ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
, which was closed in 2008. The US Megastore business was launched in 1992 by Richard Branson and Ian Duffell, CEO of Virgin Entertainment Group. At its peak, there were 23 Megastores in the U.S. which generated $310 million annually. The U.S. stores were purchased by Related Companies and Vornado Realty Trust in 2007 for the purpose of closing the stores and to break the long term long rental leases.


= Store closures

= Under new ownership, eleven stores were gradually closed in 2007. On 2 March 2009, it was announced that all Virgin Megastores in the United States would close. The store at Arden Fair Mall in
Sacramento, CA ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
, closed in 2005 and was converted to an
Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, K ...
, while the
Grapevine Mills Grapevine Mills is a shopping mall in Grapevine, Texas, United States, in the Dallas-Fort Worth metropolitan area. Grapevine Mills currently totals over in size. Grapevine Mills opened on October 30, 1997, and is one of the largest malls owned ...
location was closed at the end of 2008. Related Companies announced that the Virgin Megastore flagship store in Times Square would close by April 2009, with the space being replaced by
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
. On 25 February 2009, it was announced that the stores in San Francisco and Union Square (New York) would close in April and May, respectively, and the announcement of all stores closing followed soon thereafter. On 12 May 2009, the Virgin Megastore at
Downtown Disney Downtown Disney (officially the Downtown Disney District) is an outdoor shopping center located at the Disneyland Resort in Anaheim, California. It opened on January 12, 2001; a component of the Disneyland Resort expansion project alongside the ...
(now Disney Springs) at
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
closed permanently. As of September 2012, the last remaining Virgin Books & Music outlet operated in Terminal 3 at
John F. Kennedy International Airport John F. Kennedy International Airport (colloquially referred to as JFK Airport, Kennedy Airport, New York-JFK, or simply JFK) is the main international airport serving New York City. The airport is the busiest of the seven airports in the Avia ...
. Both airport locations closed by the middle of 2013. The JFK Airport location was closed by the time Terminal 3 was demolished and converted into a parking lot in 2013.


= In-stores

= Most locations included an in-store radio station, branded Virgin Radio. U.S. Virgin Radio was not a broadcast radio station, but a DJ operated hard-lines system which broadcast throughout the store, and the complex in which the store was located. At the
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
location, DJ selections were heard on the retail floor, in the office areas, processing areas, and even out on the shop's
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
sidewalk frontage. All employees of the U.S. Virgin Megastores could be identified by their trademark red or black t-shirts which had the Virgin logo on the front and the word STAFF on the back, as well as required lanyards with their first name printed on them.


= Technology

= The Virgin Megastore chain in the U.S. had a different GSA look-up system to other the international arms of the chain. This system was a private network that linked all North American stores, updating each shop's product inventory every 24 to 48 hours. The GSA was reportedly accessible from the internet. American Virgin Megastores implemented a near real-time data warehouse in 2004. The data warehouse named 'Crescendo' collects POS transactions, along with customer traffic counts and generates KPI reports in near real-time. The near real-time information helped the managers identify trends quicker and react accordingly. The U.S. stores shared their experience with the real-time warehouse and the UK stores also used similar process. Virgin Megastore (U.S.) had a Customer Loyalty Program named 'Virgin V.I.P.' The Program used a read/write 'GraphiCard'. Every time a member purchase is made, the Graphicard was swiped through the POS Graphicard Terminal. Members points were instantly updated on the face of the card. The website shared the loyalty program with the U.S. stores.


= Website

= Virgin Megastores U.S. website is VirginMega.com. In 2002 this website became co-branded with Amazon.com, and was powered by Amazon. Later in 2002 VirginMega.co.jp, the Japanese equivalent, followed suit. In 2007 the website was again changed, when Virgin Megastores partnered with
Baker & Taylor Baker & Taylor, a distributor of books to public and academic libraries and schools, has been in business for over 190 years. It is based in Charlotte, North Carolina and currently owned by President & CEO Amandeep Kochar. Before being acquired ...
. On 31 May 2009 VirginMega.com ceased operating.


Canada

The first and only Virgin Megastore in Canada opened in December 1996 at
750 Burrard Street 750 Burrard Street (also known as 969 Robson Street, or "Robson Central") is a building in Downtown Vancouver, British Columbia, Canada, at the northeast corner of Robson Street and Burrard Street. The site was home of the main branch of the Va ...
, at the corner of Robson Street and
Burrard Street Burrard Street is a major thoroughfare in Vancouver, British Columbia, Canada. It is the central street of Downtown Vancouver and the Financial District. The street is named for Burrard Inlet, located at its northern terminus, which in turn is ...
in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
,
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, for ...
. The , three-level store was located in
Downtown Vancouver Downtown Vancouver is the central business district and the city centre neighbourhood of Vancouver, Canada, on the northwestern shore of the Burrard Peninsula in the Lower Mainland region of British Columbia. It occupies most of the north shor ...
, the city's busiest and most prestigious retail destination. The building was previously home to the central branch of the
Vancouver Public Library Vancouver Public Library (VPL) is the public library system for the city of Vancouver, British Columbia. In 2013, VPL had more than 6.9 million visits with patrons borrowing nearly 9.5 million items including: books, ebooks, CDs, DVDs, video gam ...
. The Virgin Megastore ceased its operations in Vancouver on 4 September 2005 when on 28 June 2005,
HMV Canada HMV Canada Ltd. was a Canadian entertainment retailer, owned by Hilco. The company was originally a subsidiary of HMV in the United Kingdom until it was sold to Hilco Capital in 2011. HMV itself would later be bought by Hilco in 2013. HMV Canad ...
announced it was planning to expand the store and rebrand the location into the HMV brand. The acquisition took effect immediately after the closure and on 5 September 2005, HMV was opened. With the dominance of HMV in Canada, Virgin thus decided to exit the Canadian market entirely. This Vancouver HMV location would later close in 2012. There were also plans to build its second Canadian store at Metropolis (later Toronto Life Square, now
10 Dundas East The Tenor (formerly Metropolis, Toronto Life Square and 10 Dundas East) is a retail, office and entertainment complex development on the north-east corner of the intersection of Yonge Street and Dundas Street in Toronto, Ontario, Canada. The pr ...
) in
Downtown Toronto Downtown Toronto is the main central business district of Toronto, Ontario, Canada. Located entirely within the district of Old Toronto, it is approximately 16.6 square kilometres in area, bounded by Bloor Street to the northeast and Dupont Str ...
, just south of the since-closed
Sam the Record Man Sam the Record Man was a Canadian record store chain that, at one time, was Canada's largest music recording retailer. In 1982, its ads proclaimed that it had "140 locations, coast to coast". Its iconic flagship store was located at 259 Yonge S ...
flagship store as well as HMV's existing Toronto flagship. However, the exit from Canada resulted in the cancellation of these plans. An
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
Performance store stands where Virgin would have.


Oceania


Australia

The first Australian Megastore was launched in 1988 by Richard Branson and Ian Duffell, CEO Virgin Megastores Asia-Pacific. Between 1988 and 1992 Megastores were opened in
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
,
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...
and
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
. In 1992, the Virgin Group and Blockbuster Inc. entered into a joint venture. This lasted until Virgin sold their interest in the six stores to Blockbuster, who promptly rebranded them in 1993 to Blockbuster Music. In October 2001, Ian Duffell, Managing Director of Brazin Limited (owner of Australia's largest entertainment retailer,
Sanity Sanity (from la, sāntā) refers to the soundness, rationality, and health of the human mind, as opposed to insanity. A person is sane if they are rational. In modern society, the term has become exclusively synonymous with ''compos mentis'' ...
) reintroduced Virgin Megastores in the country via two related transactions with the Virgin Group, acquiring 77 troubled
Our Price Our Price was a chain of record stores in the United Kingdom and Ireland from 1971 until 2004. History Founded in 1971 by Gary Nesbitt, Edward Stollins and Mike Isaacs, their first store was located in London's Finchley Road. Until 1976, th ...
music stores in the UK for a symbolic £2, and in turn gaining exclusive license rights in Australia for Virgin Entertainment, initially setting up the first Virgin Megastore on
Chapel Street Chapel Street is a street in Melbourne, Victoria, running along the inner suburbs of South Yarra, Prahran, Windsor, St Kilda and St Kilda East. Route Chapel Street is essentially straight and runs for over 4.14 kilometres along an approxim ...
's,
The Jam Factory 250px, Jam Factory, Chapel Street The Jam Factory is a shopping and entertainment centre, located in Chapel Street, South Yarra, a suburb of Melbourne, Australia. The Jam Factory is owned by Newmark Capital Limited. It is also the headquarte ...
in April 2002. Brazin also intended to use the Virgin brand to open 45 new Megastores in addition to converting 55 of its existing small-scale IN2 Music stores that had not already been rebranded as Sanity. Yet, the programme stalled as Brazin battled internal disruptions and struggled to separate the target-markets for Virgin and its chain of more than 200 Sanity stores (at the time). As a result, the company's entertainment division posted a $27 million loss in financial year, 2002–03, and by mid-2004, Brazin had only managed to open 12 Virgin Megastores. In September 2003, Brazin sold out of its 118-store Sanity UK (former Our Price and VShop outlets) store network to Primemist Limited. In July 2004, Brazin entered into an agreement with Coles Myer to open 62 Virgin concept stores within the
Myer Myer (stylised MYER, sometimes known as Myers) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products ...
department store chain. Brazin agreed to buy all of Myer's remaining CD and DVD stock, recruit, train and pay their own staff, and work within Myer's systems and promotions. These concept stores were marketed separately to stand-alone Virgin Megastores (due to their more limited stock availability) and branded, Virgin at Myer. This solved Brazin's problem since 2002 by separating the Virgin and Sanity target markets by making Virgin more "family orientated" while leaving Sanity's "street edge" to continue. Exactly a year later, Brazin stated that after a rocky start (with staff recruitment issues and aligning products with the typical Myer customer), Virgin at Myer was up 45 per cent on comparative sales and was performing well. In December 2004, HDS Retail Asia Pacific opened Australia's first Virgin Books and Music travel outlet at
Melbourne Airport Melbourne Airport , colloquially known as Tullamarine Airport, is the primary airport serving the city of Melbourne, and the second busiest airport in Australia. It opened in 1970 to replace the nearby Essendon Airport. Melbourne Airport is ...
. Since then, the company – now known as LS Travel Retail – opened another five Virgin outlets at other major capital city airports in addition to one railway outlet at
Southern Cross station Southern Cross railway station (until 2005 known as Spencer Street station) is a major railway station in Docklands, Victoria, Docklands, Melbourne. It is on Spencer Street, Melbourne, Spencer Street, between Collins Street, Melbourne, Collins ...
in Melbourne. Yet, by early 2012, all of these stores have been closed. By mid-2010,
Sanity Entertainment Sanity is an Australian chain of music and entertainment stores and is the country's second-largest retailer of recorded audio and video discs. It is privately owned by Ray Itaoui, and as of December 2022, comprises 41 outlets across Australia. ...
(formerly Brazin Limited) closed all Virgin Megastores. Also, in August of that year, all Virgin at Myer concept stores stopped operating under the Virgin brand due to Sanity Entertainment not renewing their contract with Myer Holdings (formerly Coles Myer) and were either closed or converted back into a basic audio/visual department operated by Myer (in 2011, these non-branded audio/visual departments were later closed by Myer anyway). Sanity elected to exit the Virgin brand despite the licensing deal running until 2015. Virgin Entertainment's Australian peak was reached in 2006 with 24 Virgin Megastores, 62 Virgin at Myer outlets, and 2 Virgin Books and Music stores in operation. As of September 2012, Australia contains no more Virgin Entertainment outlets.


Asia


Japan

In 1990 Virgin Megastores Japan Limited was started as a 50/50 venture between Marui and the Virgin Entertainment Group. In September 1990, the first Japanese Virgin Megastore opened in
Shinjuku is a special ward in Tokyo, Japan. It is a major commercial and administrative centre, housing the northern half of the busiest railway station in the world ( Shinjuku Station) and the Tokyo Metropolitan Government Building, the administration ...
. During the 1990s, more Megastores were opened all over Japan. On 19 September 2002, following its American counterpart, the VirginMega.co.jp website became powered by Amazon.co.jp. This website has since disappeared. In 2005 Culture Convenience Club bought Virgin Megastore's operations (totalling 22 stores) in Japan from Marui Co. By November 2008 the number of Virgin Megastores in Japan had lessened to 15. Culture Convenience Club's licensing contract with Virgin Group for the use of the Virgin Megastore brand had expired, and there was no desire to renew it. As of November 2008 Culture Convenience Club's subsidiary company, Tsutaya Stores Holdings Co., is expected to acquire Virgin Megastores Japan Co. Virgin Megastores Japan are to be rebranded as Tsutaya by early 2009.


China

In November 2007, HDS Retail Asia Pacific (now known as LS Travel Retail) opened China's first and only Virgin Books and Music travel outlet at
Hongqiao International Airport Shanghai Hongqiao International Airport is one of the two international airports of Shanghai and a significant airline hub of China. Hongqiao Airport mainly serves domestic and regional flights, although the airport also serves international fl ...
in
Shanghai Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the ...
. As of June 2012, it is still in operation.


Virgin Books and Music

Virgin Books and Music is a Virgin-branded entertainment retail chain exclusive to airports and travel locations, operated by the ''Lagardère Services'' division of the French
conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** ...
Lagardère Group. Such stores have a much smaller size than Virgin Megastores and currently operate in 10 countries: Canada, China, Germany, Kuwait, Lebanon, Morocco, Poland, Spain, the United Kingdom and the United States.


References


External links


Virgin Megastores (International portal)

Virgin Megastore (Gulf countries and Egypt)

Virgin Megastore Lebanon

Virgin Megastores Morocco

Virgin Megastore Saudi Arabia
{{Coord, 31.75298, N, 8.17177, W, type:landmark_source:enwiki, display=title Lagardère Group M Music retailers of the United States Retail companies established in 1971 Retail companies of the United Kingdom Music retailers of the United Kingdom