Vinted is a
Lithuanian online marketplace for buying, selling and exchanging new or
secondhand
Used goods mean any item of personal property offered for sale not as new, including metals in any form except coins that are legal tender, but excluding books, magazines, and postage stamps.
Risks
Furniture, in particular bedding or upholstere ...
items, mainly
clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
and accessories.
History
In 2008, Milda Mitkute and Justas Janauskas co-founded Vinted in
Vilnius, Lithuania
Vilnius ( , ; see also #Etymology and other names, other names) is the capital and List of cities in Lithuania#Cities, largest city of Lithuania, with a population of 592,389 (according to the state register) or 625,107 (according to the munic ...
, testing a prototype site where Lithuanian women could trade their clothes. After recruiting a
couch surfing guest of Janauskas to help with advertising and promotions, the two expanded their business into Germany, where it operates under the brand Kleiderkreisel. In 2010, Vinted launched in the United States.
In 2012, Vinted partnered with
Lemon Labs, a Lithuanian-based app development consultancy to launch their mobile app. In a case study, Lemon Labs reported that before the app was released, 80% of the traffic came from
desktop
A desktop traditionally refers to:
* The surface of a desk (often to distinguish office appliances that fit on a desk, such as photocopiers and printers, from larger equipment covering its own area on the floor)
Desktop may refer to various compu ...
web and the rest from mobile web browsing. Within a day of its release, Vinted saw as much as a 30% traffic increase with the app.
In 2016, Vinted's management team was joined by the
Dutch
Dutch commonly refers to:
* Something of, from, or related to the Netherlands
* Dutch people ()
* Dutch language ()
Dutch may also refer to:
Places
* Dutch, West Virginia, a community in the United States
* Pennsylvania Dutch Country
People E ...
business man
Thomas Plantenga as a strategy consultant. He has since become CEO of the company.
In 2019, Vinted became Lithuania's first tech
unicorn
The unicorn is a legendary creature that has been described since antiquity as a beast with a single large, pointed, spiraling horn projecting from its forehead.
In European literature and art, the unicorn has for the last thousand years o ...
by raising €128 million at €1 billion valuation in a round led by
Lightspeed Venture Partners
Lightspeed Venture Partners is a global venture capital firm focusing on multi-stage investments in the enterprise, consumer, and health sectors. Lightspeed invests in seed, early and growth-stage companies.
The company invests in the U.S. and a ...
In October 2020 Vinted acquired
United Wardrobe, a Dutch competitor.
Business
Available on
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
,
Android, and desktop browsers, Vinted provides users a platform to sell their clothing and accessories, purchase or swap from other users, and communicate with members using the forums. Since their launch, Vinted has expanded into men's and children's clothing. As of 2022, Vinted is available in sixteen countries.
Fees
Vinted charges buyers a service fee on each purchase. They also charge sellers a fee every time they "bump" their listings to the top of the catalog.
Sellers can also choose, for a fee, to spotlight their wardrobe so that their full offerings appear in a horizontal scroll across the feed of certain buyers.
See also
*
Depop
Depop is a peer-to-peer social e-commerce company based in London, with additional offices in Manchester, Milan and New York City. The company has an expanding global presence being popularised in countries such as the United States, United King ...
*
Poshmark
Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics. The platform has over 80 million users, with over 200M available listings. The company is headquartered in Redwood Ci ...
References
{{Sharing economy
Retail companies established in 2008
Internet properties established in 2008
Online marketplaces of Lithuania
Online marketplaces of the United States
Online marketplaces of the United Kingdom