Victor Cui () is a Canadian sports executive who is currently the president and CEO of the

Edmonton Elks The Edmonton Elks are a professional Canadian football team based in Edmonton, Alberta. The club competes in the Canadian Football League (CFL) as a member of the league's West Division and plays their home games at the Brick Field at Commo ...

of the

Canadian Football League The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...

. Cui was previously the co-founder and CEO of

ONE Championship ONE Championship (formerly ONE Fighting Championship) is a Singaporean combat sports promotion. Founded on 14 July 2011 by entrepreneur Chatri Sityodtong and former ESPN Star Sports senior executive Victor Cui, its events have featured mixed ...

(ONE), a

mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inc ...

organization based in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

Early life

Cui was born in

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

, to Filipino parents and has Chinese ancestry on his father's side. At the age of five, Cui and his family left Edmonton for

West Africa West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 countries of Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Maurit ...

, and they returned to Edmonton when he was 13. Cui attended the

University of Alberta The University of Alberta, also known as U of A or UAlberta, is a public research university located in Edmonton, Alberta, Canada. It was founded in 1908 by Alexander Cameron Rutherford,"A Gentleman of Strathcona – Alexander Cameron Rutherfor ...

, where he was a member of

Phi Gamma Delta Phi Gamma Delta (), commonly known as Fiji, is a social fraternity with more than 144 active chapters and 10 colonies across the United States and Canada. It was founded at Jefferson College, Pennsylvania, in 1848. Along with Phi Kappa Psi, Phi ...

Career

Before setting up ONE in 2011, Cui had nearly 15 years of experience in the sports media industry and was behind Martial Combat, a promotion which ran two shows per month at

Resorts World Sentosa Resorts World Sentosa (abbreviation: RWS) is an integrated resort An integrated resort (IR) is a major resort property that includes a hotel with a casino, together with convention facilities, entertainment shows, theme parks, luxury r ...

from May to October in 2010. Cui has previously worked as a senior executive at

ESPN Star Sports Fox Sports (formerly ESPN Star Sports) was a pan-Asian pay television network broadcasting in Asia, operated by Fox Networks Group Asia Pacific, a subsidiary of The Walt Disney Company (Southeast Asia) Pte. Ltd. It also oversaw a version of Sta ...

and the

PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...

and has also been involved in

X Games The X Games are an annual extreme sports event organized, produced and broadcast by ESPN. Coverage is also shown on ESPN's sister network, ABC. The inaugural X Games were held during the summer of 1995 in Providence and Newport, Rhode Island, ...

Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

Commonwealth Games The Commonwealth Games, often referred to as the Friendly Games or simply the Comm Games, are a quadrennial international multi-sport event among athletes from the Commonwealth of Nations. The event was first held in 1930, and, with the exce ...

, and many other sporting events. The first ONE show, ONE Fighting Championship: Champion vs. Champion, took place at the

Singapore Indoor Stadium The Singapore Indoor Stadium, known exonymously as the Indoor Stadium, is an indoor arena located in Kallang, Singapore. It is within walking distance of the Singapore National Stadium, and collectively form a part of the wider Singapore Spor ...

on 3 September 2011 and featured

Phil Baroni Philip George Baroni (April 16, 1976) is a retired American mixed martial artist, professional wrestler and former kickboxer. A professional MMA competitor since 2000, Baroni has competed for the UFC, PRIDE, Strikeforce, Cage Rage, DREAM, Elit ...

Yoshiyuki Yoshida (born May 10, 1974) is a Japanese mixed martial artist competing in the welterweight division. A student of former Shooto competitor Noboru Asahi, he has competed in Shooto, Cage Force, and the UFC. On December 1, 2007, he became the first Cage ...

, Gregor Gracie, and

Eduard Folayang Eduard Folayang (born November 22, 1983) is a Filipino mixed martial artist and wushu practitioner who fights in ONE Championship, where he is a two-time ONE Lightweight World Champion. He also competed for Universal Reality Comba ...

. According to Cui, everyone, including his wife, told him to use a smaller venue, but he was determined to prove them wrong. Since then the

based promotion has held sold out events in

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

, and

, secured a ten-year TV deal with

and signed various fighters.

ONE Elite Agency

In November 2018, Cui launched a new global company called ONE Elite Agency. The agency manages martial arts athletes from ONE Championship, esports players, artists and musicians.

Edmonton Elks

In January 2022, Cui was named the president and CEO of the

, replacing Chris Presson who was fired after the 2021 season. Cui explained his decision to return to Edmonton to lead the team he grew up watching as "a dream come true". In the team's first home game under Cui's leadership, the Elks hosted "Stand With Ukraine" night in support of the Canada-Ukraine Foundation.

Awards and recognitions

Cui has been described as "The most powerful man in Asian MMA" due to ONE's success and his relationships with other people in the industry. He was one of only five candidates to be nominated for 'Leading Man of the Year' the 2012

World MMA Awards The World MMA Awards are awards presented by ''Fighters Only'' magazine to honor exceptional performance in various aspects of mixed martial arts. Winners are presented with the ''Fighters Only silver statuette''. The World MMA Awards are divided ...

and the only representative of an Asian promotion on this shortlist. Cui's family is originally from Cebu, and he was a major awardee at the 31st SAC-SMC Cebu Sports Awards on March 17, 2013 for his work in turning ONE into the biggest MMA organization in Asia and showcasing Filipino fighters.

Personal life

Cui has a black belt in Taekwondo, as does his wife, and has been a fan of

Mixed Martial Arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inc ...

ever since watching

UFC 1 ''The Ultimate Fighting Championship'' (later renamed ''UFC 1: The Beginning'') was the first mixed martial arts event by the Ultimate Fighting Championship (UFC), held at the McNichols Sports Arena in Denver, Colorado, United States, on November ...

. He lives in Edmonton with his wife, two children and parents.

References

{{DEFAULTSORT:Cui, Victor Living people Canadian male taekwondo practitioners Canadian sports executives and administrators Canadian media executives Mixed martial arts executives Canadian people of Filipino descent Canadian people of Chinese descent Canadian expatriates in Singapore Year of birth missing (living people) Edmonton Elks personnel ONE Championship