Viamedia, Inc.
   HOME

TheInfoList



OR:

Viamedia is a cable television and digital advertising company headquartered in Lexington, Kentucky. Viamedia provides advertising sales management for cable TV operators, MVPD's, telcos, OTT/streaming and video providers across the US. Viamedia is one of the industry's leading providers of media advertising solutions for local, regional and national businesses and brands. The company currently has more than 12,000 active and prospective advertisers nationwide. Viamedia sells cross media advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. The company manages the sales, operational and technical functions for 60 cable companies across 71 designated market areas (DMAs) in over 30 states. Viamedia has more than 300 employees nationwide.


History

Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly. In January 2011, Viamedia announced that it had partnered with
Lake Capital Lake Capital Partners is a private equity firm focused on growth capital and leveraged buyout investments in middle-market company, lower middle market companies across a range of service businesses. It was founded in 1998 by Terence Graunke and ...
, a private equity firm headquartered in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. In December 2020, the company promoted former Chief Revenue Officer, David Solomon, to president and CEO. Since the company's inception, they have earned the Multichannel News’ Innovator Award for technological developments in audience targeting and reporting, been named a Top Operator by Cablefax and have received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards during its "Your Partner for Ad Sales" campaign.


Placemedia

Placemedia is an automated planning and buying solution for television advertising. The company utilizes consumer databases and a proprietary technology platform that automatically places media buys to reach targeted audiences. The company currently represents more than 30 billion impressions monthly in nearly 100 million households across 210 DMAs. In 2018, Altice USA purchased Placemedia from Viamedia. Placemedia's platform connects agencies and advertisers with television advertising inventory from Placemedia's partners,
multichannel video programming distributors Multichannel television in the United States has been available since at least 1948. The United States is served by multichannel television through cable television systems, direct-broadcast satellite providers, and various other wireline video pro ...
(MVPDs) and cable TV networks. Using its
application program interface An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how t ...
(API), Placemedia's advertising platform has been integrated into
demand side platform A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ...
(DSP) partners’ preexisting systems.


Services

Viamedia provides advertising solutions for more than 12,000 local, regional and national advertisers, including inserting advertising onto cable networks such as
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
,
TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...
,
FOX News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
,
Lifetime Lifetime may refer to: * Life expectancy, the length of time a person is expected to remain alive Arts, entertainment, and media Music * Lifetime (band), a rock band from New Jersey * ''Life Time'' (Rollins Band album), by Rollins Band * ...
,
HGTV HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, appr ...
, A&E,
Hallmark Channel The Hallmark Channel is an American television channel owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. The channel's programming is primarily targeted at families, and features a mix of television movies and ...
and others. In addition, the company has a relationship with National Cable Communications, the national TV advertising sales, marketing and technology company owned in partnership by
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
,
Charter Communications Charter Communications, Inc., is an American telecommunications and mass media company with services branded as Spectrum. With over 32 million customers in 41 states, it is the second-largest cable operator in the United States by subscribers, ...
, and
Cox Communications Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It i ...
.


Awards and recognition

In 2016, former Viamedia CEO, Mark Lieberman, was inducted as a Cable Center Cable Pioneer. Viamedia executives have been named to the Cablefax Top 100; Cablefax Most Powerful Women in Cable; Cynopsis Top Women in Digital; Cablefax Most Powerful Women in Technology; and Multichannel News’ "40 Under 40" list. Viamedia received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards in NYC for its "Your Partner for Ad Sales" campaign. Viamedia's programmatic platform, Placemedia, was awarded the 2014 Innovator Award by Multichannel News. Viamedia was named a Top Operator by Cablefax in 2013 and 2014. In 2014, Viamedia was named one of the Top 100 Companies in Fiber to the Home Industry by Broadband Communities.


References

{{DEFAULTSORT:Viamedia Mass media companies established in 2001 Television advertising