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Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational
video hosting service An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally u ...
, best known for providing
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
s to
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. The service is also available as an app on selected
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techn ...
s, digital video recorders, digital media players and streaming television services. The service once offered a consumer mobile and tablet app, however this was shut down in May 2018 to allow the service to focus on its other platforms. The service was concluded after negotiations on June 16, 2009, as a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
among three major
record companies A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produc ...
:
Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
(UMG),
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
(SME) and shortly before its launch by
EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British Transnational corporation, transnational Conglomerate (company), conglomerate founded in March 1 ...
. In August 2016,
Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...
(WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
s from Universal Music Group and Sony Music Entertainment, syndicated on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
and its app, and the advertising revenue was shared by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
and Vevo. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now
Paramount Media Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, making again the entirety of the "big three" record companies' music available on Vevo.


History

The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on
Amazon Music Amazon Music (previously Amazon MP3) is a music streaming platform and online music store operated by Amazon. Launched in public beta on September 25, 2007, in January 2008 it became the first music store to sell music without digital rights ...
and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States, overtaking Myspace Music. Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the " Just Dance" video, which lost more than half of its existing views. Other affected videos include " Heartless" and "
Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subs ...
", whose graphs showed similar traces of inflation. In June 2012, Vevo launched its ''Certified'' awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website. In 2017, Vevo announced in a brief online statement the departure of
Erik Huggers Erik Huggers is a media executive who most recently served as CEO of video hosting service Vevo. He previously worked at Microsoft, Endemol, the BBC, and at OnCue, Intel's Internet TV effort that was acquired by Verizon. Early life and educatio ...
as the company's president and CEO and his replacement by CFO Alan Price as the interim CEO. In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "
Despacito "Despacito" (; "Slowly") is a song by Puerto Rican singer Luis Fonsi featuring Puerto Rican rapper and singer Daddy Yankee as the lead single from Fonsi's 2019 studio album '' Vida''. Released on January 12, 2017, the song was written by Fonsi ...
" by
Luis Fonsi Luis Alfonso Rodríguez López-Cepero (born April 15, 1978), known by his stage name Luis Fonsi (), is a Puerto Rican singer. He is known for multiple songs, one of them being " Despacito" featuring rapper Daddy Yankee. Fonsi received his first ...
. On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs,
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techn ...
s, gaming consoles and streaming devices such as Roku. In October 2020, it was announced that Vevo partnered with Netherlands-based music video service
Xite XITE is an interactive music video platform. Founded in the Netherlands with linear networks, interactive TV, and on-demand streaming services, XITE is now live in the Netherlands, Belgium, Germany, the United States, Canada, the United Kingdom a ...
.


Vevo TV

On March 15, 2013, Vevo launched Vevo TV, an
Internet television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with
geographical Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth description") is a field of science devoted to the study of the lands, features, inhabitants, and ...
IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries. After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site-wide redesign. Vevo TV ran on an automated schedule, similar to video-exclusive networks run by
Viacom Media Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
. Music videos would play twice within an hour and original programming, such as ''Top 10 Now'' and ''Vevo Lift'', would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.


Availability

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States. The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country." The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland. On September 29, 2013, Vevo updated its iOS application that now includes launching in Germany. On April 30, 2014, Vevo was launched in Mexico. Vevo is also available for a range of platforms including Android,
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
,
Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design l ...
,
Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on August 1, 2012; it was subsequently made available for download via MSDN and TechNet on August 15, 2012, and later to ...
,
Fire OS Fire OS is a mobile operating system based on the Android Open Source Project, it is developed by Amazon for their devices. Fire OS includes proprietary software, a customized user interface primarily centered on content consumption, and heavy ...
, Google TV, Apple TV, Boxee,
Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced ...
,
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generati ...
,
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on November 11, 2006, in Japan, November ...
, and PlayStation 4. In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs,
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techn ...
s, gaming consoles and streaming devices such as Roku.


Edited content

Versions of videos on Vevo with explicit content such as
profanity Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, rud ...
may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version. This allows Vevo to make their network more friendly to advertising partners such as
McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.


24-Hour Vevo Record

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
's " Me!" with 65.2 million views. In 2012,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
's " Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated around 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube,
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...
and other syndication partners. On April 14, 2013,
Psy Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...
's " Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours. However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube. On August 19, 2014, Minaj broke the record with her "
Anaconda Anacondas or water boas are a group of large snakes of the genus '' Eunectes''. They are found in tropical South America. Four species are currently recognized. Description Although the name applies to a group of snakes, it is often used ...
" video which garnered 19.7 million views. Swift broke the record with " Bad Blood" with 20.1 million views, on May 17, 2015, which was later surpassed by
Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a rec ...
's "
Hello ''Hello'' is a salutation or greeting in the English language. It is first attested in writing from 1826. Early uses ''Hello'', with that spelling, was used in publications in the U.S. as early as the 18 October 1826 edition of the '' Norwich ...
", which received 27.7 million views in first 24 hours. On August 28, 2017, both YouTube and Vevo records were eclipsed by Swift again, with "
Look What You Made Me Do "Look What You Made Me Do" is a song recorded by American singer-songwriter Taylor Swift. It was released on August 24, 2017, by Big Machine Records, as the lead single from her sixth studio album, '' Reputation'' (2017). Swift wrote and produ ...
", which gained 43.2 million views in 24 hours. On December 1, 2018, Ariana Grande's "
Thank U, Next ''Thank U, Next'' is the fifth studio album by American singer Ariana Grande, released on February 8, 2019, by Republic Records. It was released six months after her fourth studio album '' Sweetener'' (2018), conceived in the midst of Grande ...
" broke the record, accumulating 55.4 million views in 24 hours. Swift then regained the record on April 27, 2019, when her video for "Me!" garnered 65.2 million views in first 24 hours. Swift's channel is the first and only to break the record three times.
One Direction One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the g ...
,
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
and
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip ho ...
, have all broken the record twice (Minaj would have tied Swift if features were included in the count).


Record holders

List of Vevo videos which held the record for most views in their first 24 hours online


Vevo Certified Award

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.


Artists with the most Vevo Certified videos

Top 30 artists with the most Vevo Certified music videos. All lead and co-lead appearances are counted towards the artists' total. Featured appearances are not counted.


See also

* Music on demand * Digital media certification *
List of most-viewed YouTube videos YouTube is an American video-sharing website headquartered in San Bruno, California. Although the most-viewed videos were initially viral videos, such as "Evolution of Dance" and "Charlie Bit My Finger", the most-viewed videos were increasin ...
*
List of most-viewed online videos in the first 24 hours This list contains the online videos, music videos, and film trailers that have received the most views within 24 hours of release. Video views are generated from different online platforms such as Facebook, iQIYI and YouTube. Top videos Fi ...


References


External links


Official website
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