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''Vera Violetta'' was an operetta, with a libretto by Louis Stein and music by Edmund Eysler, additional music by George M. Cohan,
Jean Schwartz Jean Schwartz (November 4, 1878 – November 30, 1956) was a Hungarian-born American songwriter. Schwartz was born in Budapest, Hungary. His family moved to New York City when he was 13 years old. He took various music-related jobs including dem ...
and Louis A. Hirsch, about the flirtatious wife of a professor. ''Vera Violetta'' was the name both of her Roger & Gallet perfume and a waltz which celebrated it. This was adapted by Harold Atteridge and Leonard Liebling for Shuberts' Winter Garden Theatre on
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
. A variety of star turns were added including " The Gaby Glide" for celebrated dancer Gaby Deslys and her partner Harry Pilcer; and " Ta-Ra-Ra-Boom-Der-E" for José Collins – the song which had been popularised by her mother,
Lottie Collins Lottie Collins (16 August 1865 – 1 May 1910) was an English singer and dancer, most famous for introducing the song " Ta-ra-ra Boom-de-ay!" in England. Early life She was born Charlotte Louisa Collins in the East End of London in 1865. He ...
.
Al Jolson Al Jolson (born Eizer Yoelson; June 9, 1886 – October 23, 1950) was a Lithuanian-American Jewish singer, comedian, actor, and vaudevillian. He was one of the United States' most famous and highest-paid stars of the 1920s, and was self-billed ...
had a supporting role as a blackface waiter but stole the show with his performances of " Rum-Tum-Tiddle" and " That Haunting Melody" which had regular encores. Another rising star who appeared in the show was the young
Mae West Mae West (born Mary Jane West; August 17, 1893 – November 22, 1980) was an American stage and film actress, playwright, screenwriter, singer, and sex symbol whose entertainment career spanned over seven decades. She was known for her breezy ...
. The programme was preceded by some vaudeville and then closed with ''
Undine Undines (; also ondines) are a category of elemental beings associated with water, stemming from the alchemical writings of Paracelsus. Later writers developed the undine into a water nymph in its own right, and it continues to live in modern ...
'' – a special performance by swimmer
Annette Kellerman Annette Marie Sarah Kellermann (6 July 1887 – 6 November 1975) was an Australian professional swimmer, vaudeville star, film actress, and writer. Kellermann was one of the first women to wear a one-piece bathing costume, instead of the then ...
. The show opened on 20 November 1911 and ran for 112 performances.


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* Compositions by Edmund Eysler Broadway musicals 1911 musicals {{musical-theat-stub