A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at

fast food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...

s. A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and

price discrimination Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Price discrimination is distinguished from product differe ...

. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing

school of thought A school of thought, or intellectual tradition, is the perspective of a group of people who share common characteristics of opinion or outlook of a philosophy, discipline, belief, social movement, economics, cultural movement, or art movement. ...

. Super-sizing, value meals, and customer loyalty
/ref> Additionally, the term is based on

value theory In ethics and the social sciences, value theory involves various approaches that examine how, why, and to what degree humans value things and whether the object or subject of valuing is a person, idea, object, or anything else. Within philosophy ...

, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.

References

{{restaurant-stub Restaurant terminology Fast food Pricing Bundled products or services

See also

References