''Vårt Land'' (which literally means "Our Country" in
Norwegian
Norwegian, Norwayan, or Norsk may refer to:
*Something of, from, or related to Norway, a country in northwestern Europe
* Norwegians, both a nation and an ethnic group native to Norway
* Demographics of Norway
*The Norwegian language, including ...
) is a daily newspaper published in
Oslo
Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...
. It has a nationwide target audience. Its average daily circulation in 2007 was 27,146,
making it
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
's 23rd largest newspaper.
History and profile
The founding meeting for ''Vårt Land'' was summoned on 28 September 1944, but the first edition was not published until 31 August 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in ''
Morgenbladet
''Morgenbladet'' is a Norwegian weekly, newspaper, covering politics, culture and science.
History
''Morgenbladet'' was founded in 1819 by the book printer Niels Wulfsberg. The paper is the country's first daily newspaper; however, Adresseavi ...
'', was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format. It is owned by Mentor Medier (former
Mediehuset Vårt Land
Mediehuset Vårt Land AS is a Norwegian media company.
It owns 100% of the newspaper '' Vårt Land'', 66% of ''Dagsavisen
''Dagsavisen'' is a daily newspaper published in Oslo, Norway. The former party organ of the Norwegian Labour Party, the ...
), which also owns several related media properties. ''Vårt Land'' includes editorial material written in both
Bokmål
Bokmål () (, ; ) is an official written standard for the Norwegian language, alongside Nynorsk. Bokmål is the preferred written standard of Norwegian for 85% to 90% of the population in Norway. Unlike, for instance, the Italian language, there ...
and
Nynorsk
Nynorsk () () is one of the two written standards of the Norwegian language, the other being Bokmål. From 12 May 1885, it became the state-sanctioned version of Ivar Aasen's standard Norwegian language ( no, Landsmål) parallel to the Dano-Nor ...
. The offices of the newspaper have moved many times. In 1983 the newspaper moved its offices to Tveita in Oslo and it was one of the first Norwegian newspapers to use digital technology daily. It is now based in downtown Oslo.
The acting chief editor is Alf Gjøsund. ''Vårt Land'' has been published on the internet since 1996. Today, ''Vårt Land'' is not only a newspaper, but a part of a media house called Mentor Medier (former Mediehuset Vårt Land).
''Vårt Land'' is an opinion paper.
[ It has a conservative ]Christian
Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
stance in religious matters and a social-liberal
Social liberalism (german: Sozialliberalismus, es, socioliberalismo, nl, Sociaalliberalisme), also known as new liberalism in the United Kingdom, modern liberalism, or simply liberalism in the contemporary United States, left-liberalism ...
leaning in political matters.
/ref>
Circulation
Circulation grew through the years and peaked at about 30,000 in the beginning of the 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.
Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening The Norwegian Media Businesses' Association ( no, Mediebedriftenes Landsforening, MBL) is an employers' organisation in Norway, organized under the national Confederation of Norwegian Enterprise.
The current CEO is Arvid Sand. Chairman of the board ...
.
* 1980: 24204
* 1981: 24391
* 1982: 25554
* 1983: 26130
* 1984: 24986
* 1985: 26132
* 1986: 27957
* 1987: 28011
* 1988: 27370
* 1989: 27455
* 1990: 27014
* 1991: 27050
* 1992: 27232
* 1993: 29095
* 1994: 30219
* 1995: 30056
* 1996: 30005
* 1997: 30292
* 1998: 30085
* 1999: 29373
* 2000: 29578
* 2001: 29131
* 2002: 27770
* 2003: 26782
* 2004: 27880
* 2005: 29158
* 2006: 27422
* 2007: 27146
* 2008: 26344
* 2009: 25557
* 2010: 24781
* 2011: 24448
* 2012: 24471
* 2013: 23682
* 2014: 22630
* 2015: 22886
* 2016: 22864
* 2017: 21503
References
External links
''Vårt Land'' website
{{DEFAULTSORT:Vaart Land
Newspapers published in Oslo
Christian media
Christian newspapers published in Norway
Newspapers established in 1945
1945 establishments in Norway
Daily newspapers published in Norway