Volkswagen Group of America, Inc. (sometimes referred to as Volkswagen of America, abbreviated to VWoA), is the North American operational headquarters, and subsidiary of the

Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial ...

of automobile companies of Germany. VWoA is responsible for five

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North ...

Bugatti Automobiles Ettore Bugatti was a German then French manufacturer of high-performance automobiles. The company was founded in 1909 in the then-German city of Molsheim, Alsace, by the Italian-born industrial designer Ettore Bugatti. The cars w ...

Lamborghini Automobili Lamborghini S.p.A. () is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi. Ferruccio Lamborghini (1916–1993) ...

, and

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...

cars. It also controls VW Credit, Inc. (or VCI), Volkswagen's financial services and credit operations. The company is headquartered in

unincorporated Unincorporated may refer to: * Unincorporated area, land not governed by a local municipality * Unincorporated entity, a type of organization * Unincorporated territories of the United States, territories under U.S. jurisdiction, to which Congress ...

Fairfax County, Virginia Fairfax County, officially the County of Fairfax, is a county in the Commonwealth of Virginia. It is part of Northern Virginia and borders both the city of Alexandria and Arlington County and forms part of the suburban ring of Washington, D.C. ...

, near

Herndon Herndon may refer to: People * Herndon (surname), an American surname * Herndon Davis (1901–1962), American artist, journalist, illustrator, and painter Places in the United States Communities * Herndon, California, an unincorporated commun ...

. In Germany, the parent company Volkswagen AG is responsible for eight marques of the group, from six European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini,

Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see #Pronunciation, below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany ...

SEAT A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but also headquarters in a wider sense. Types of seat The following are examples of different kinds of seat: * Armchair (furniture), ...

Škoda Škoda means ''pity'' in the Czech and Slovak languages. It may also refer to: Czech brands and enterprises * Škoda Auto, automobile and previously bicycle manufacturer in Mladá Boleslav ** Škoda Motorsport, the division of Škoda Auto respons ...

and

Volkswagen Commercial Vehicles Volkswagen Commercial Vehicles (VWCV; german: Volkswagen Nutzfahrzeuge , abbreviated ''VWN'' ) is a German brand, marque of light commercial vehicles, owned by Volkswagen Group. It is headquartered in Hannover, Lower Saxony, Germany. Originall ...

. As of March 2008, VWoA has 20 operational facilities, spanning coast to coast, and its primary objective is ''"to offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes".Group Overview
Volkswagen Group of America On July 16, 2008, Volkswagen AG announced plans to build its first production facility in the United States
AUSmotive.com since the closure of its Westmoreland Assembly Plant in 1988. The

Volkswagen Chattanooga Assembly Plant The Volkswagen Chattanooga Assembly Plant (or Chattanooga Operations LLC) is an American automobile assembly plant in Chattanooga, Tennessee. The plant was formally announced in July 2008 and was formally inaugurated in May 2011. Production b ...

was inaugurated on May 24, 2011, and currently builds the US-spec

Volkswagen Passat The Volkswagen Passat is a series of D-segment, large family cars manufactured and marketed by the Germany, German automobile manufacturer Volkswagen since 1973, and now in its eighth generation. It has been marketed variously as the Dasher, Sa ...

and in 2017 started production of the

Volkswagen Atlas The Volkswagen Atlas is a mid-size crossover SUV manufactured by the German automaker Volkswagen since 2017. Developed mainly for the North American and Chinese market, the vehicle is based on the Volkswagen Group MQB platform. Outside the US and ...

.
Chattanooga Times Free Press

History

Foundation

Formed in October 1955 in

Englewood Cliffs, New Jersey Englewood Cliffs is a borough in Bergen County, in the U.S. state of New Jersey, whose population at the 2010 United States census was 5,281.dealer Dealer may refer to: Film and TV * ''Dealers'' (film), a 1989 British film * ''Dealers'' (TV series), a reality television series where five art and antique dealers bid on items * ''The Dealer'' (film), filmed in 2008 and released in 2010 * ...

s in the US by 1965 under the leadership of Dr. Carl Hahn. Under him and his successor as president of Volkswagen of America, J. Stuart Perkins, VW's U.S. sales grew to 569,696 cars in 1970, an all-time peak, when Volkswagen captured 7 percent of the U.S. car market and had over a thousand American dealerships. The

Volkswagen Beetle The Volkswagen Beetle—officially the Volkswagen Type 1, informally in German (meaning "beetle"), in parts of the English-speaking world the Bug, and known by many other nicknames in other languages—is a two-door, rear-engine economy car, ...

was the company's best seller in the United States by a wide margin. From then on, however, intense competition from American and Japanese automakers caused VW sales in America to fall as much as 87 percent between 1970 and 1992, despite the introduction of new front-drive models in 1975 to replace the Beetle and its rear-engined, air-cooled stablemates. As a result, the number of dealerships in the U.S. was also reduced to 630 by the mid-1990s. As of 2007, there were 596 operating Volkswagen dealerships in the country.

Westmoreland and Auburn Hills

VWoA inaugurated the

Volkswagen Westmoreland Assembly Plant Volkswagen Westmoreland Assembly was a manufacturing complex located southeast of Pittsburgh in Westmoreland County, Pennsylvania, near New Stanton — and noted for manufacturing 1.15 million Volkswagens from 1978 until 1987. When VWoA beg ...

near

New Stanton, Pennsylvania New Stanton is a borough in Westmoreland County, Pennsylvania, United States. The population was 2,173 at the 2010 census. New Stanton is often used as a control city in western parts of Pennsylvania, as I-70 joins the Pennsylvania Turnpike (I-76 ...

, in 1978. This was the first modern venture by a foreign automaker at making cars in the United States. In 1988, the plant was closed. In the early 1980s, the manufacturing division and the sales division were merged, and Volkswagen of America moved to

Troy, Michigan Troy is a city in Oakland County, Michigan, United States. Its population was 87,294 at the 2020 U.S. census, making Troy the most populous city in the county and the 13th most-populous municipality in the state. Troy is a northern suburb of Me ...

, as a result, settling in

Auburn Hills, Michigan Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University ...

, in 1991 ().

1990s uncertainties

Volkswagen of America's sales hit rock bottom in 1993, with fewer than 50,000 cars sold that year. Sales began to recover the following year with the introduction of the third generation of the Golf and Jetta. By the end of the decade, thanks to effective advertising and the launch of more competitive new products, including the

New Beetle The Volkswagen New Beetle is a compact car, introduced by Volkswagen in 1997, drawing heavy inspiration from the exterior design of the original Beetle. Unlike the original Beetle, the New Beetle has its engine in the front, driving the fron ...

in 1998, the VW brand was back on firmer ground. Volkswagen of America went on to sell 355,648 cars in 2001, its best year since 1973.

2000s

In the 2000s sales tapered off somewhat due to competition, quality issues and delays in product introductions, and VW's U.S. sales for 2005 totaled 224,195 – a reduction of about 37 percent from four years earlier. New models for the 2006 and 2007 model years, such as the

Passat The Volkswagen Passat is a series of large family cars manufactured and marketed by the German automobile manufacturer Volkswagen since 1973, and now in its eighth generation. It has been marketed variously as the Dasher, Santana, Quantum, Mago ...

Rabbit Rabbits, also known as bunnies or bunny rabbits, are small mammals in the family Leporidae (which also contains the hares) of the order Lagomorpha (which also contains the pikas). ''Oryctolagus cuniculus'' includes the European rabbit speci ...

, and GTI resulted in a sales growth of 4.9% for 2006 with sales of 235,140 vehicles.

Profitability In economics, profit is the difference between the revenue that an economic entity has received from its outputs and the total cost of its inputs. It is equal to total revenue minus total cost, including both explicit and implicit costs. It i ...

still remained an issue, though; Volkswagen of America had not turned a profit for its parent company since 2002. In January 2007, Volkswagen of America president Adrian Hallmark publicly stated that he planned to get the subsidiary back to profitability in two to three years. He hoped to introduce new models for North America, and develop new marketing to encompass the whole brand as well as individual cars. Stefan Jacoby soon replaced him, and Volkswagen of America continued to look at new products to add to its lineup. In the meantime, a new advertising agency,

Crispin Porter + Bogusky Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter ...

, helped rejuvenate VW's presence in the U.S. as well. Its ads for the fifth-generation GTI have sparked interest in the brand, not seen since the launch of the New Beetle, and ads for the fifth-generation Golf/Rabbit hatchback translated into initial strong sales for that model. Due to new air pollution rules promulgated by the

United States Environmental Protection Agency The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...

(USEPA), the

diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

powered VWs with TDI- PD technology could no longer be produced after December 31, 2006. For the 2009 model year, VW introduced a new generation of diesels, based on

common rail Common rail direct fuel injection is a direct fuel injection system built around a high-pressure (over ) fuel rail feeding solenoid valves, as opposed to a low-pressure fuel pump feeding unit injectors (or pump nozzles). High-pressure injection ...

technology. These would meet air pollution standards in all 50 states. The first of these units was made available for sale in August 2008. VW sold 2050 Jetta Sedan TDIs and 361 Jetta Sportwagen TDIs that first month. Volkswagen was later charged with three felonies and fined $25 billion for defrauding the American government when it was discovered that their vehicles were only passing laboratory emissions testing due to company tampering of their system's internal software. In October 2009, Interpublic Group's Deutsch, Los Angeles, the ad agency of renowned ad man Donny Deutsch, won Volkswagen's American advertising account - fourteen years after Deutsch had tried for VW's advertising business against Arnold Advertising.

New headquarters in Virginia

On September 6, 2007, Volkswagen of America announced it would relocate its North American headquarters to

Herndon, Virginia Herndon is a town in Fairfax County, Virginia, in the Washington, D.C. metropolitan area of the United States. The population was 23,292 at the 2010 census. In 2020, the population was estimated to be 24,532, which makes it the largest of three i ...

. Volkswagen sales are particularly strong in the Mid-Atlantic region, as well as both coasts. The company indicated that it is important for them to locate in a region where their customer base is strongest. Presently, the Big Three domestic brands dominate the Midwest US, especially Metro Detroit where the company was formerly located. Volkswagen of America began its move from Auburn Hills to Herndon in April 2008. The company anticipated that 600 of the 1,400 staff would remain at Auburn Hills in the call center and technical services positions, while 400 jobs would transferred to Virginia. About 150 employees in Michigan were expected to move to Herndon, Volkswagen of America President and CEO Stefan Jacoby said. The four hundred remaining jobs were to be cut. The state of Virginia, among 14 locations that Volkswagen of America considered for the move, offered Volkswagen $6 million in incentives that will be awarded pending Volkswagen's fulfillment of employment and other various quotas.

New manufacturing plant

On July 15, 2008, after an intense, months-long battle between

Huntsville, Alabama Huntsville is a city in Madison County, Limestone County, and Morgan County, Alabama, United States. It is the county seat of Madison County. Located in the Appalachian region of northern Alabama, Huntsville is the most populous city in t ...

, a site in

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

and

Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020, ...

, the company's supervisory board chose Chattanooga as the location for the new

plant Plants are predominantly photosynthetic eukaryotes of the kingdom Plantae. Historically, the plant kingdom encompassed all living things that were not animals, and included algae and fungi; however, all current definitions of Plantae exclud ...

. This $1 billion investment was expected to result in production of about 150,000 cars a year by its slated opening in 2011, playing a major role in the company's strategy to gain more than 6% of the car market, or about 800,000 cars on top of the 230,000 it produced in America in 2007, by 2018.
Chattanooga Times and Free Press.com This plant also became Volkswagen Group of America's manufacturing headquarters in the U.S. The plant was inaugurated on May 24, 2011.

Current US facilities

As of March 2018, Volkswagen Group of America has the following 20 "Operational Facilities" across the US: *

– Customer Relations and After Sales Support Center, Information Technology & Services *

– Corporate Headquarters *

Hillsboro, Oregon Hillsboro ( ) is the fifth-largest city in the U.S. state of Oregon and is the county seat of Washington County. Situated in the Tualatin Valley on the west side of the Portland metropolitan area, the city hosts many high-technology companies, ...

– VW Credit, Inc. Center *

Belmont, California Belmont is a city in San Mateo County in the U.S. state of California. It is in the San Francisco Bay Area, on the San Francisco Peninsula about halfway between San Francisco and San Jose. Known for its wooded hills, views of the San Francisco ...

– Electronics Research Laboratory (ERL) *

Oxnard, California Oxnard () is a city in Ventura County, California, United States. On California's South Coast, it is the most populous city in Ventura County and the 22nd-most-populous city in California. Incorporated in 1903, Oxnard lies approximately west ...

– Technical Center *

Ontario, California Ontario is a city in southwestern San Bernardino County in the U.S. state of California, east of downtown Los Angeles and west of downtown San Bernardino, the county seat. Located in the western part of the Inland Empire metropolitan area, ...

– Parts Distribution Center *

San Diego, California San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

– Port/PPC *

Maricopa, Arizona Maricopa is a city in the Gila River Valley in Pinal County, Arizona, United States. With 62,720 residents as of 2021, Maricopa is the largest incorporated municipality in Pinal County History Maricopa has had three locations over the years: ...

– Proving Ground *

Golden, Colorado Golden is a List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat of Jefferson County, Colorado, Jefferson County, Colorado, United States. The city population was 20,399 at the 2020 United States Censu ...

– VW Credit, Inc. and Technical Center *

Fort Worth, Texas Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. According ...

– Parts Distribution Center *

Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

– Port/PPC and Parts Distribution Center *

Libertyville, Illinois Libertyville is a village in Lake County, Illinois, United States, and a northern suburb of Chicago. It is located west of Lake Michigan on the Des Plaines River. The 2020 census population was 20,579. It is part of Libertyville Township, Lake ...

– VW Credit, Inc. Center *

Pleasant Prairie, Wisconsin Pleasant Prairie is a village in the U.S. state of Wisconsin. Located in Kenosha County along the southwestern shoreline of Lake Michigan, Pleasant Prairie was home to 21,250 people at the 2020 census. The village is positioned directly south o ...

– Parts Distribution Center *

Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...

– Parts Distribution Center *

Brunswick, Georgia Brunswick () is a city in and the county seat of Glynn County in the U.S. state of Georgia. As the primary urban and economic center of the lower southeast portion of Georgia, it is the second-largest urban area on the Georgia coastline after Sa ...

– Port/PPC *

Cranbury, New Jersey Cranbury is a township in Middlesex County, New Jersey, United States. Located within the Raritan Valley region, Cranbury is roughly equidistant between New York City and Philadelphia in the heart of the state. As of the 2010 United States Ce ...

– Parts Distribution Center *

Allendale, New Jersey Allendale is a borough in Bergen County, New Jersey. As of the 2010 United States census, the borough's population was 6,505,Englewood Cliffs, New Jersey Englewood Cliffs is a borough in Bergen County, in the U.S. state of New Jersey, whose population at the 2010 United States census was 5,281.Davisville, Rhode Island Davisville, Rhode Island is a village in the town of North Kingstown in the U.S. state of Rhode Island that was formerly the home of the Davisville Naval Construction Battalion Center, which housed the United States Navy's SeaBees. Village descr ...

– Port/PPC *

–

Woodcliff Lake, New Jersey Woodcliff Lake is a borough in Bergen County, New Jersey, United States. As of the 2010 Census, the borough's population was 5,730,Rosemont, Illinois Rosemont is a village in Cook County, Illinois, United States. Located immediately northwest of Chicago, as of the 2010 census it had a population of 4,202. The village was incorporated in 1956, though it had been settled long before that. Whi ...

– Midwest Region Office *

Irving, Texas Irving is a city in the U.S. state of Texas. Located in Dallas County, it is also an inner ring suburb of Dallas. The city of Irving is part of the Dallas–Fort Worth metroplex. According to a 2019 estimate from the United States Census Bureau, ...

– South Central Region Office *

Alpharetta, Georgia Alpharetta is a city in northern Fulton County, Georgia, United States, and is a part of the Atlanta metropolitan area. As of the 2020 US Census, Alpharetta's population was 65,818 The population in 2010 was 57,551. History In the 1830s, the Ch ...

– Southeast Region Office *

Westlake Village, California Westlake Village is a city in Los Angeles County on its western border with Ventura County. The City of Westlake Village incorporated in 1981 becoming the 82nd municipality of Los Angeles County.Baker, Pam (2002). ''Thousand Oaks Westlake Vill ...

– Pacific Region Office

Regional offices

* VW Canada Head Office -

Ajax, Ontario Ajax (; 2021 Canadian census, 2021 population: 126,666) is a town in Regional Municipality of Durham, Durham Region in Southern Ontario, Canada, located in the eastern part of the Greater Toronto Area. The town is named for , a Royal Navy cruiser ...

* Volkswagen Finance Canada -

Saint-Laurent, Quebec Saint-Laurent () is a borough of the city of Montreal, Canada, located in the northern part of the island. Although it is no longer an independent city, it is still commonly known as Ville Saint-Laurent (''City of Saint-Laurent'') or by its initi ...

Brands

Volkswagen

Current models

The following is a list of the models currently available in the American market:

Sales

The total number of new vehicle sales year-by-year in the U.S. market is as follows:

Audi

Current Audi models

The following is a list of the Audi models currently available in the American market: * A3 Sedan * A4 Sedan and allroad * A5 Coupe, Cabriolet and Sportback * A6 Sedan and allroad * A7 Sportback * A8 Sedan * Q3 SUV * Q4 e-tron SUV and Sportback * Q5 SUV and Sportback * Q7 SUV * Q8 SUV * TT Coupe and Roadster * S3 Sedan * S4 Sedan * S5 Coupe, Cabriolet and Sportback * S6 Sedan * S7 Sportback * S8 Sedan * SQ5 SUV and Sportback * SQ7 SUV * SQ8 SUV * TTS Coupe * e-tron GT * e-tron SUV and Sportback

Audi Sport models

The following is a list of Audi Sport currently available in the American market: * RS 3 Sedan * RS 5 Coupe and Sportback * RS 6 Avant * RS 7 Sportback * RS e-tron GT * RS Q8 SUV * TT RS Coupe * R8 Coupe and Spyder

Sales

Bentley

Current models

The following is a list of the models currently available in the American market: * Flying Spur * Continental GT Coupe * Continental GT Convertible *

Bentayga The Bentley Bentayga is a mid-size luxury crossover SUV produced by Bentley Motors since late 2015. It is the first SUV to be produced by the brand. Its body is manufactured at the Volkswagen Zwickau-Mosel Plant in Germany, then painted by Pai ...

Lamborghini

Current models

The following is a list of the models currently available in the American market: * Huracán *

Aventador The Lamborghini Aventador () is a mid-engine sportscar produced by the Italian automotive manufacturer Lamborghini. In keeping with Lamborghini tradition, the Aventador is named after a Spanish fighting bull that fought in Zaragoza, Aragón in ...

* Urus

Bugatti

The only vehicle sold new under the Bugatti label is the

Chiron In Greek mythology, Chiron ( ; also Cheiron or Kheiron; ) was held to be the superlative centaur amongst his brethren since he was called the "wisest and justest of all the centaurs". Biography Chiron was notable throughout Greek mythology ...

References

America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Car manufacturers of the United States American subsidiaries of foreign companies Companies based in Bergen County, New Jersey Companies based in Fairfax County, Virginia Herndon, Virginia Conglomerate companies established in 1955 Vehicle manufacturing companies established in 1955 American companies established in 1955

History

Foundation

Westmoreland and Auburn Hills

1990s uncertainties

2000s

New headquarters in Virginia

New manufacturing plant

Current US facilities

Regional offices

Brands

Volkswagen

Current models

Sales

Audi

Current Audi models

Audi Sport models

Sales

Bentley

Current models

Lamborghini

Current models

Bugatti

See also

References

External links