Vok Beverages is a drink manufacturer in

South Australia South Australia (commonly abbreviated as SA) is a state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest of Australia's states and territories ...

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of

liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...

s manufactured by Jan Vok, a Dutch company, popular in Papua pre-war. Immediately after WWII sixteen flavours, from

Advocaat Advocaat or advocatenborrel is a traditional Dutch alcoholic beverage made from eggs, sugar, and brandy. The rich and creamy drink has a smooth, custard-like consistency. The typical alcohol content is generally between 14% and 20% ABV. Its co ...

to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney. An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.

Len Hutton Sir Leonard Hutton (23 June 1916 – 6 September 1990) was an English cricketer. He played as an opening batsman for Yorkshire County Cricket Club from 1934 to 1955 and for England in 79 Test matches between 1937 and 1955. ''Wisden Cricketer ...

was the inaugural winner. The company, which advertised prominently in the

Dutch language Dutch ( ) is a West Germanic language spoken by about 25 million people as a first language and 5 million as a second language. It is the third most widely spoken Germanic language The Germanic languages are a branch of the Indo-Europea ...

Australia newspapers made the distinctive shape of its bottles a "

selling point In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the Business Model Canvas, business model canvas, is the marketing strategy of informing customers about how one's ow ...

". The company was still advertising similar products in the "distinctive bottle" in November 1978.

Drinks

*Vok Liqueurs * Aqua Pura Water *Bearded Lady Bourbon *

Beenleigh Rum Beenleigh Rum is one of Australia's oldest brands of rum. It is produced at the heritage-listed Beenleigh Rum Distillery at Eagleby (formerly part of Beenleigh) in the City of Logan, Queensland. This Australian Rum is 100% Australian made fro ...

*Black Bottle Brandy *Boronia marsala *Cawsey's Grenadine *El Toro *Frigate Rum *Galway Pipe port *HI NRG Vodka & Energy Premix *Infused Rush *

Inner Circle Rum Inner Circle Rum is a dark rum produced in Australia. The ''Inner Circle Rum'' brand name was sold to Vok Beverages, a subsidiary of Adelaide based beverage company Bickford's Australia. As of 2011 the brand is still owned by the 100% Australia ...

*Olympus Ouzo *Real McCoy Bourbon *Rebellion Bay Spiced Rum *Three Oaks Cider *TST Tolleys Brandy *Vickers Gin

References

External links

* Drink companies of Australia Distilleries in Australia Companies established in 2002 2002 establishments in Australia Companies based in South Australia {{Australia-company-stub

Earlier history

Drinks

See also

References

External links