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British ''Vogue'' is a British
fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion jour ...
published based in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
since autumn 1916. It is the British edition of the American magazine ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
'' and is owned and distributed by
Condé Montrose Nast Condé is a French place name and personal name. It is ultimately derived from a Celtic word, "Condate", meaning "confluence" (of two rivers) - from which was derived the Romanised form "Condatum", in use during the Roman period, and thence to t ...
. British ''Vogue'' editor in 2012 claimed that, "''Vogue'' power is universally acknowledged. It's the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine's readers agree that "''Vogue'' is the Fashion Bible". The current editor is Enninful. The magazine is considered to be one that links fashion to high society and class, teaching its readers how to 'assume a distinctively
chic Chic (; ), meaning "stylish" or "smart", is an element of fashion. It was originally a French word. Pronounced Chick. Etymology '' Chic'' is a French word, established in English since at least the 1870s. Early references in English diction ...
and modern appearance'.König A. (2006). Glossy Words: An Analysis of Fashion Writing in British Vogue. Fashion Theory: The Journal of Dress, Body & Culture, 10(1/2), 205–224. British ''Vogue'' is a magazine whose success is based upon its advertising rather than its
sales revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...
. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of ''Vogue.'' British ''Vogue'' is the most profitable British magazine as well as the most profitable edition of ''Vogue'' besides the US and
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
editions.


History

During the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
,
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...
, ''Vogue''s publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America. The British edition of ''Vogue'' was the answer to this problem, providing ''Vogue'' fashion coverage in the
British Isles The British Isles are a group of islands in the North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner and Outer Hebrides, the Northern Isles, ...
when it was not practicable to receive it in the usual way. Under the London edition's second editor, Elspeth Champcommunal, the magazine was essentially the same as the American edition, except for its
British English British English (BrE, en-GB, or BE) is, according to Lexico, Oxford Dictionaries, "English language, English as used in Great Britain, as distinct from that used elsewhere". More narrowly, it can refer specifically to the English language in ...
spellings. However, Champcommunal thought it important that ''Vogue'' be more than a fashion magazine. It featured articles on 'society and sporting news... Health and beauty advice... travelogues... and editorials', making it a 'skillfully mixed cocktail'.Mahood, A., ''Fashioning Readers: The avant garde and British Vogue, 1920-9'' in ''Women'', 13 (1) (2002), pp. 37–47 Champcommunal held her editorial position until 1922. Under its next editor,
Dorothy Todd Dorothy Todd (1883–1966) was a British magazine editor. During her time as editor of British ''Vogue'' from 1922–1926, Todd altered the magazine’s interest and content from fashion to a broader inclusion of modernist literature and art. Un ...
, a renowned ''Vogue'' editor due to her boldness, especially in her movement to blend the arts and fashion, the magazine shifted its focus from fashion to literature, featuring articles from
Clive Bell Arthur Clive Heward Bell (16 September 1881 – 17 September 1964) was an English art critic, associated with formalism and the Bloomsbury Group. He developed the art theory known as significant form. Biography Origins Bell was born in East ...
about art exhibitions in Paris. There were also notable features from noted English writers such as
Virginia Woolf Adeline Virginia Woolf (; ; 25 January 1882 28 March 1941) was an English writer, considered one of the most important modernist 20th-century authors and a pioneer in the use of stream of consciousness as a narrative device. Woolf was born i ...
and
Aldous Huxley Aldous Leonard Huxley (26 July 1894 – 22 November 1963) was an English writer and philosopher. He wrote nearly 50 books, both novels and non-fiction works, as well as wide-ranging essays, narratives, and poems. Born into the prominent Huxley ...
. Due to Todd's changes, the magazine lost much of its audience, and she spent only four years as editor. eed, C. (2006). A Vogue That Dare Not Speak its Name: Sexual Subculture During the Editorship of Dorothy Todd, 1922–26. Fashion Theory: The Journal of Dress, Body & Culture, 10(1/2), 39–71./ref> British ''Vogue'' is not believed to have really taken off until after its third editor, Alison Settle, was appointed in 1926. Under
Audrey Withers Elizabeth Audrey Withers OBE (28 March 1905 – 26 October 2001), known as Audrey Withers, was an English journalist, also active as a member of the Council of Industrial Design. She edited the British magazine '' Vogue'' between 1940 and 1960 ...
(editor from 1940 to 1960), the magazine again took a literary direction, and during the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
it even took part in reporting the war. In 1944, the American photographer
Lee Miller Elizabeth "Lee" Miller, Lady Penrose (April 23, 1907 – July 21, 1977), was an American photographer and photojournalist. She was a fashion model in New York City in the 1920s before going to Paris, where she became a fashion and fine art ...
persuaded Withers to send her to
Normandy Normandy (; french: link=no, Normandie ; nrf, Normaundie, Nouormandie ; from Old French , plural of ''Normant'', originally from the word for "northman" in several Scandinavian languages) is a geographical and cultural region in Northwestern ...
to produce an article on wartime nursing; Miller then followed the Allied advance through Europe, reporting the
liberation of Paris The liberation of Paris (french: Libération de Paris) was a military battle that took place during World War II from 19 August 1944 until the German garrison surrendered the French capital on 25 August 1944. Paris had been occupied by Nazi Germ ...
and sending a story from
Buchenwald Buchenwald (; literally 'beech forest') was a Nazi concentration camp established on hill near Weimar, Germany, in July 1937. It was one of the first and the largest of the concentration camps within Germany's 1937 borders. Many actual or su ...
. Dame
Anna Wintour Dame Anna Wintour (; born 3 November 1949) is a British journalist based in New York City who has served as editor-in-Chief of ''Vogue'' since 1988 and Global Chief Content Officer for Condé Nast since 2020; she is also the artistic directo ...
edited the British edition from 1985 to 1987, before taking over ''Vogue'' in New York City.
Alexandra Shulman Alexandra Shulman (born 13 November 1957) is a British journalist. She is a former Editor-in-Chief of British ''Vogue'', and became the longest serving Editor in the history of the publication. After assuming the role in 1992, she presided ov ...
was Editor-in-Chief of the magazine from 1992 to 2017. When Shulman was editor, the magazine drew more than a million readers. Shulman was known for developing collector's issues of British ''Vogue'', such as the 'Gold Millennium Issue' where celebrities and supermodels such as
Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...
featured on the cover. Shulman was also praised for her use of up and coming
photographers A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographers As in other ...
like
Mario Testino Mario Eduardo Testino Silva OBE HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in magazines such as ''Vogue, V Magazine,'' '' Vanity Fair'' and '' GQ.'' He has also cre ...
. Shulman became known for her attempt to change the face of fashion. She pushed designers to stop using 'size-zero' models. In 2016, Shulman collaborated with photographer Josh Olins to shoot
Catherine, Duchess of Cambridge Catherine, Princess of Wales, (born Catherine Elizabeth Middleton; 9 January 1982) is a member of the British royal family. She is married to William, Prince of Wales, heir apparent to the British throne, making Catherine the likely next ...
on the cover of ''Vogues centenary issue. The photographs were subsequently featured in the
National Portrait Gallery, London The National Portrait Gallery (NPG) is an art gallery in London housing a collection of portraits of historically important and famous British people. It was arguably the first national public gallery dedicated to portraits in the world when it ...
The magazine under Shulman was the subject of
Richard Macer Richard Macer is a British documentary maker who has made over fifty films whose subjects include singer/songwriter Shaun Ryder, model Jordan, dyslexia, morris dancing, British Vogue magazine, department stores and reincarnation. He has won bot ...
's behind-the-scenes BBC documentary, ''Absolutely Fashion: Inside British Vogue'' (2016).
Edward Enninful Edward Kobina Enninful (born 22 February 1972) is an English editor-in-chief of British ''Vogue'' and European editorial director of Condé Nast. He was appointed a fashion director of British fashion magazine ''i-D'' at the age of 18, a pos ...
was confirmed as the new editor-in-chief of British ''Vogue'' on 10 April 2017.
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...
International Chairman and CEO Jonathan Newhouse announced him as the successor to
Alexandra Shulman Alexandra Shulman (born 13 November 1957) is a British journalist. She is a former Editor-in-Chief of British ''Vogue'', and became the longest serving Editor in the history of the publication. After assuming the role in 1992, she presided ov ...
, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British ''Vogue''". Enninful's first issue as editor-in-chief was 2017's December issue, featuring British model and activist
Adwoa Aboah Adwoa Caitlin Maria Aboah (born 18 May 1992) is a British fashion model. In December 2017 she appeared on the cover of British ''Vogue''. She has also been on the cover of ''American Vogue'', ''Vogue Italia'', '' Vogue Poland'', and '' i-D''. I ...
on the cover. In September 2019, Enninful collaborated with
Meghan, Duchess of Sussex Meghan, Duchess of Sussex (; born Rachel Meghan Markle; August 4, 1981) is an American member of the British royal family and former actress. She is the wife of Prince Harry, Duke of Sussex, the younger son of King Charles III. Meghan was ...
on the September issue. The issue highlights "Forces for Change", and features on the cover 15 activists including actress
Salma Hayek Salma Hayek Pinault ( , ; born Salma Valgarma Hayek Jiménez; September 2, 1966) is a Mexican and American actress and film producer. She began her career in Mexico with starring roles in the telenovela ''Teresa'' (1989–1991) as well as the ...
and interviews with former US First Lady
Michelle Obama Michelle LaVaughn Robinson Obama (born January 17, 1964) is an American attorney and author who served as first lady of the United States from 2009 to 2017. She was the first African-American woman to serve in this position. She is married t ...
. The magazine's September 2020 triple gatefold cover featured pictures of 20 activists often associated with the
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
movement, including
Marcus Rashford Marcus Rashford (born 31 October 1997) is an English professional footballer who plays as a forward for club Manchester United and the England national team. Considered one of the best players in the world, he is known for his explosive ath ...
and Adwoa Aboah. The Activism Now edition was photographed by
Misan Harriman Misan Harriman (born 1977) is a Nigerian-born British photographer, entrepreneur and social activist. As well as being one of the most widely-shared photographers of the Black Lives Matter movement, Harriman is the first black man to shoot a cov ...
and was the first British ''Vogue'' cover taken by a black man in the magazine's 104-year history (Nadine Ijewere was the first black female to take a cover photograph). Actress Dame
Judi Dench Dame Judith Olivia Dench (born 9 December 1934) is an English actress. Regarded as one of Britain's best actresses, she is noted for her versatile work in various films and television programmes encompassing several genres, as well as for her ...
became the oldest person at age 85 to be featured on the June 2020 cover. In 2022, actor
Timothée Chalamet Timothée Hal Chalamet (; ; born December 27, 1995) is an American actor. He has received List of awards and nominations received by Timothée Chalamet, various accolades, including nominations for an Academy Award, two Golden Globe Awards, a ...
became the first, solo male print cover star, in the magazine's history.


See also

* List of British ''Vogue'' cover models * List of ''Vogue'' cover models *
List of women's magazines This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. Currently published *'' 10 Magazine'' (UK - distributed worldwide) *'' Al Jamila'' (Saudi Arabia) *''All ...
*
List of men's magazines This is a list of magazines primarily marketed to men. The list has been split into subcategories according to the target audience of the magazines. This list includes mostly mainstream magazines as well as Adult magazine, adult ones. Not include ...


References


External links


Official Site
* {{Vogue magazines Women's magazines published in the United Kingdom Fashion magazines published in the United Kingdom Condé Nast magazines Magazines established in 1916 English-language magazines 1916 establishments in the United Kingdom Monthly magazines published in the United Kingdom