Vivo (

Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...

for 'Live', as in Live Broadcasting, or 'Alive') is a brand of

Telefônica Brasil Telefônica Brasil, trading as Vivo, is a Brazilian telecommunications group, subsidiary of Spanish Telefónica. It was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and ...

, a subsidiary of

Telefónica Telefónica, S.A. () is a Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadba ...

and the largest

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

company in Brazil. It is headquartered in the

Brooklin Novo Brooklin Novo (Portuguese for ''"New Brooklyn"'') is a neighborhood in São Paulo, Brazil. It is delimited by Bandeirantes Avenue, Marginal Pinheiros, and Santo Amaro Avenue in the Itaim Bibi District of the city. It is bordered by the neighb ...

neighborhood of

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

History

The company was originally formed as part of

Telebrás Telebras is a Brazilian telecommunications company which was the state-owned monopoly telephone system. It was broken up in July 1998 into twelve separate companies, nicknamed the 'Baby Bras' companies, that were auctioned to private bidders. The ...

, the state-owned telecom

monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...

at the time. In 1998, Telebrás was demerged and

privatized Privatization (also privatisation in British English) can mean several different things, most commonly referring to moving something from the public sector into the private sector. It is also sometimes used as a synonym for deregulation when ...

bought Telesp, the São Paulo division, and rebranded it to Telefónica. On 15 April 2012, all Telefónica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like

Movistar Movistar () is a major telecommunications provider owned by Telefónica, operating in Spain and Hispanic American countries. It is the largest provider of landline, broadband, mobile services, and pay television (Movistar+) in Spain. Movistar is ...

(Hispanic America and Spain) and O₂ (rest of Europe).

Merged companies

The following operators merged to form Vivo: ''Owned by Telefónica'' *Telefónica Celular (

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

Espírito Santo Espírito Santo (, , ; ) is a state in southeastern Brazil. Its capital is Vitória, and its largest city is Serra. With an extensive coastline, the state hosts some of the country's main ports, and its beaches are significant tourist attra ...

Rio Grande do Sul Rio Grande do Sul (, , ; "Great River of the South") is a Federative units of Brazil, state in the South Region, Brazil, southern region of Brazil. It is the Federative_units_of_Brazil#List, fifth-most-populous state and the List of Brazilian st ...

) *Telebahia Celular (

Bahia Bahia ( , , ; meaning "bay") is one of the 26 Federative units of Brazil, states of Brazil, located in the Northeast Region, Brazil, Northeast Region of the country. It is the fourth-largest Brazilian state by population (after São Paulo (sta ...

) *Telergipe Celular (

Sergipe Sergipe (), officially State of Sergipe, is a state of Brazil. Located in the Northeast Region along the Atlantic coast of the country, Sergipe is the smallest state in Brazil by geographical area at , larger only than the Federal District. Serg ...

) * Telesp Landline (

) ''Owned by Portugal Telecom'' *Telesp Celular (

) *Global Telecom ( Paraná, Santa Catarina) *Norte Brasil Telecom (a.k.a. NBT) ( Amazonas,

Roraima Roraima (, ) is one of the 26 states of Brazil. Located in the country's North Region, it is the northernmost and most geographically and logistically isolated state in Brazil. It is bordered by the state of Pará to the southeast, Amazonas ...

Pará Pará is a Federative units of Brazil, state of Brazil, located in northern Brazil and traversed by the lower Amazon River. It borders the Brazilian states of Amapá, Maranhão, Tocantins (state), Tocantins, Mato Grosso, Amazonas (Brazilian state) ...

Amapá Amapá () is one of the 26 states of Brazil. It is in the northern region of Brazil. It is the second least populous state and the eighteenth largest by area. Located in the far northern part of the country, Amapá is bordered clockwise by Fr ...

Maranhão Maranhão () is a state in Brazil. Located in the country's Northeast Region, it has a population of about 7 million and an area of . Clockwise from north, it borders on the Atlantic Ocean for 2,243 km and the states of Piauí, Tocantins and ...

) ''Acquired by the joint venture'' *TCO Celular (

Goiás Goiás () is a Brazilian state located in the Center-West region. Goiás borders the Federal District and the states of (from north clockwise) Tocantins, Bahia, Minas Gerais, Mato Grosso do Sul and Mato Grosso. The state capital is Goiânia. ...

, the

Federal District A federal district is a type of administrative division of a federation, usually under the direct control of a federal government and organized sometimes with a single municipal body. Federal districts often include capital districts, and they e ...

Acre The acre is a unit of land area used in the imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imp ...

Tocantins Tocantins () is one of the 26 states of Brazil. It is the newest state, formed in 1988 and encompassing what had formerly been the northern two-fifths of the state of Goiás. Tocantins covers and had an estimated population of 1,496,880 in 20 ...

Mato Grosso Mato Grosso ( – lit. "Thick Bush") is one of the states of Brazil, the third largest by area, located in the Central-West region. The state has 1.66% of the Brazilian population and is responsible for 1.9% of the Brazilian GDP. Neighboring ...

Mato Grosso do Sul Mato Grosso do Sul () is one of the Midwestern states of Brazil. Neighboring Brazilian states are (from north clockwise) Mato Grosso, Goiás, Minas Gerais, São Paulo and Paraná. It also borders the countries of Paraguay, to the southwest, and ...

) *

Telemig Celular Vivo Minas (formerly known as Telemig Celular) was a regional Brazilian telecommunications company headquartered in Belo Horizonte. The company used to be one of eight wireless telephone companies that emerged from the break-up of Brazil's govern ...

(

Minas Gerais Minas Gerais () is a state in Southeastern Brazil. It ranks as the second most populous, the third by gross domestic product (GDP), and the fourth largest by area in the country. The state's capital and largest city, Belo Horizonte (literally ...

) ''New operations in the Northeast region'' *Vivo (

Ceará Ceará (, pronounced locally as or ) is one of the 26 states of Brazil, located in the northeastern part of the country, on the Atlantic coast. It is the eighth-largest Brazilian State by population and the 17th by area. It is also one of the ...

Alagoas Alagoas (, ) is one of the 27 federative units of Brazil and is situated in the eastern part of the Northeast Region. It borders: Pernambuco (N and NW); Sergipe (S); Bahia (SW); and the Atlantic Ocean (E). Its capital is the city of Maceió. It ...

Rio Grande do Norte Rio Grande do Norte (, , ) is one of the states of Brazil. It is located in the northeastern region of the country, forming the northeasternmost tip of the South American continent. The name literally translates as "Great Northern River", ref ...

Pernambuco Pernambuco () is a state of Brazil, located in the Northeast region of the country. With an estimated population of 9.6 million people as of 2020, making it seventh-most populous state of Brazil and with around 98,148 km², being the 19 ...

Paraíba Paraíba ( Tupi: ''pa'ra a'íba''; ) is a state of Brazil. It is located in the Brazilian Northeast, and it is bordered by Rio Grande do Norte to the north, Ceará to the west, Pernambuco to the south and the Atlantic Ocean to the east. Paraíba ...

Piauí Piaui (, ) is one of the states of Brazil, located in the country's Northeast Region. The state has 1.6% of the Brazilian population and produces 0.7% of the Brazilian GDP. Piaui has the shortest coastline of any coastal Brazilian state at 66&n ...

), since October 2008.

Vivo brand

The Vivo brand was launched on 13 April 2003, as a

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whil ...

service provider. It's the largest provider in Brazil with over 76 million users. It originated from the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

of several Brazilian mobile phone operations under a joint-venture owned equally by

Portugal Telecom Altice Portugal (formerly known as Portugal Telecom or PT) is the largest telecommunications service provider in Portugal. Since June 2, 2015, the company has been a wholly owned subsidiary of Altice Europe, a multinational cable and telecommuni ...

(PT) and Spain's

. Until 2006, the group was composed of six holding companies which, as announced in November 2005, merged into a single holding company, "Vivo Participações". The operation was concluded on 22 February 2006. In July 2010, Telefónica bought PT's shares. Today Vivo operates an

UMTS The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the Inte ...

, 3G networks and bands 1, 7, 3, 28 4G LTE in most Brazilian cities. Initially, the network was based on analog AMPS (

IS-95 Interim Standard 95 (IS-95) was the first ever CDMA-based digital cellular technology. It was developed by Qualcomm and later adopted as a standard by the Telecommunications Industry Association in TIA/EIA/IS-95 release published in 1995. The ...

) and parts (resulting from acquisition of other companies), using TDMA (

IS-136 IS-54 and IS-136 are second-generation ( 2G) mobile phone systems, known as Digital AMPS (D-AMPS), and a further development of the North American 1G mobile system Advanced Mobile Phone System (AMPS). It was once prevalent throughout the America ...

). These were all converted to

GSM The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation ( 2G) digital cellular networks used by mobile devices such ...

beginning in 2006, when, after years being the only

CDMA Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communication ...

network. For some years,

and

networks coexisted. In the second half of the 2000s, the CDMA network was gradually converted to

CDMA2000 CDMA2000 (also known as C2K or IMT Multi‑Carrier (IMT‑MC)) is a family of 3G mobile technology standards for sending voice, data, and signaling data between mobile phones and cell sites. It is developed by 3GPP2 as a backwards-compatible ...

in the major cities. The CDMA network was discontinued in November 2012. In 2012, the fixed services in the state of São Paulo were rebranded from Telefónica to Vivo, unifying the brands for fixed and mobile services since then.

Vivo brands

Loja da Vivo, no Botafogo Praia Shopping

Vivo owns the following brands: * Vivo Móvel (mobile service) ** Vivo 4G ( 4G LTE) ** Vivo 4G Plus (4G

LTE Advanced Pro LTE Advanced (LTE+) is a mobile communication standard and a major enhancement of the Long Term Evolution (LTE) standard. It was formally submitted as a candidate 4G to ITU-T in late 2009 as meeting the requirements of the IMT-Advanced standa ...

) * Vivo Fixo (landline service, formerly ''Telefônica'') ** Vivo Internet (

ADSL Asymmetric digital subscriber line (ADSL) is a type of digital subscriber line (DSL) technology, a data communications technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide. ...

broadband, formerly ''Speedy'') ** Vivo Internet Plus (Cable broadband, formerly ''Ajato'' and ''Vivo Speedy'', being discontinued) ** Vivo Fibra (

FTTH Fiber to the ''x'' (FTTX; also spelled "fibre") or fiber in the loop is a generic term for any broadband network architecture using optical fiber to provide all or part of the local loop used for last mile telecommunications. As fiber op ...

broadband, as of 4Q2020, +50% of broadband users) *

Vivo TV Vivo TV is a Brazilian pay television provider, owned by the Spanish telecommunications company Telefónica, through its subsidiary in the country, Vivo. It provides digital cable, satellite and IPTV services. Grupo Abril's TVA was founded in 19 ...

(initially

satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna comm ...

, DTH, formerly ''Telefônica TV Digital'') ** Vivo TV (

satellite TV Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...

) ** Vivo TV Plus (

cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...

, formerly ''TVA'', being discontinued as of 4Q2020) ** Vivo TV Fibra (FTTH television service)

References

External links