The Vividh Bharati Service (VBS; ) of
All India Radio
All or ALL may refer to:
Language
* All, an indefinite pronoun in English
* All, one of the English determiners
* Allar language (ISO 639-3 code)
* Allative case (abbreviated ALL)
Music
* All (band), an American punk rock band
* ''All'' (All ...
was conceptualized to combat
Radio Ceylon in 1967. Due to the Indian Government stopping its short wave relay centers, VBS is only available on the Internet. Vividh Bharati radio channel was launched on 3 October 1957.
All the programmes are produced centrally at Vividh Bharati Service,
Borivali
Borivali (Pronunciation: oːɾiʋəliː is a suburb and is located at the north-western end of Mumbai and has a large Gujarati population followed by others. Traditionally the tribals and East Indians lived in Borivali.
The attractions incl ...
,
Mumbai
Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
and up-linked to the satellite. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. Vividh Bharati is also broadcast on DD Direct Plus, the state owned DTH platform. The 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population.
Over the years, a number prominent people from
Hindi cinema have lent their voice to the channel, including,
Lata Mangeshkar
Lata Mangeshkar () (born as Hema Mangeshkar; 28 September 1929 – 06 February 2022) was an Indian playback singer and occasional music composer. She is widely considered to have been the greatest and most influential singers in India. Her con ...
and actors
Raaj Kumar
Raaj Kumar (born Kulbhushan Pandit; 8 October 1926 3 July 1996) was an Indian actor who worked in Hindi films. He appeared in the Oscar-nominated 1957 film '' Mother India'' and starred in over 70 Hindi films in a career that spanned over fo ...
and
Amitabh Bachchan (who worked as a radio broadcaster in his early career). Celebrities take part in the popular show "Vishesh Jaimala" to encourage the
Indian Army
The Indian Army is the land-based branch and the largest component of the Indian Armed Forces. The President of India is the Supreme Commander of the Indian Army, and its professional head is the Chief of Army Staff (COAS), who is a four- ...
and the
BSF soldiers. Today its archives which started the record of film, ''Yehudi Ki Beti'' in 1933, has 22,000
ghazals,
geets and
Hindi film songs. The station celebrated its fiftieth anniversary on 2 October 2007.
It's also has been rated as the most popular radio stations in recent survey of this blo
India's Top 5 FM Channel List 2022-2023.h1>
History
Commercials were introduced initially in the Vividh Bharati Service in 1957 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations in a phased manner. Advertising on radio is cost effective to advertisers and has the potential to reach rural areas where other mass media is not as prevalent.
Content
The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes. Some of the popular programmes of Vividh Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet', ''
Hawa Mahal
The Hawa Mahal is a palace in the city of Jaipur, India. Built from red and pink sandstone, it is on the edge of the City Palace, Jaipur, and extends to the ''Zenana'', or women's chambers.
The structure was built in 1799 by the Maharaja Sawai ...
'', 'Jaimala', 'Inse Miliye', and 'Chhaya Geet'. New programmes like 'Bioscope Ke Batein', 'Sargam Ke Sitare', 'Celluloid Ke Sitare', 'Sehatnama', ' Hello Farmaish', 'Sakhi Saheli' and 'Aaj Ke Phankaar' were gradually introduced.
See also
*
Radio Kashmir
References
{{Reflist
All India Radio
Radio stations established in 1957
Hindi-language radio stations
Radio stations in Hyderabad
Radio stations in Indore
Radio stations in Bhopal
Radio stations in Patna
1957 establishments in Bombay State