Vivi Zigler is an American television executive, and a President of

Shine America Endemol Shine North America is the American division of Endemol Shine Group that was founded on March 15, 2002 as a merger of Shine Americas, Shine USA, and Reveille Productions. Endemol Shine North America produces and distributes scripted and ...

Education and early career

Zigler attended California Polytechnic State University (San Luis Obispo, California) where she received her Bachelor of Science degree in

journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (profes ...

. From there, Zigler began working at the local NBC affiliate television station, KSBY-TV. Zigler began in the newsroom at the station before being promoted to management.

NBC career

In the early 1990s, Zigler relocated to Seattle, WA where she worked at another NBC affiliate television station,

KING-TV KING-TV (channel 5) is a television station in Seattle, Washington, United States, affiliated with NBC. It is owned by Tegna Inc. alongside Everett-licensed independent station KONG (channel 16). Both stations share studios at the Home Plate ...

. After spending several years in Seattle at KING-TV, Zigler relocated to Burbank, CA to work for NBC at their west-coast headquarters.

2003

In March 2003, Zigler was named senior vice president of marketing & advertising services for The NBC Agency—and also oversaw Marketing and Advertising for

Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels *Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 *Bravo Music, an American concert band music publishing company ...

. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team. While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for '' Queer Eye for the Straight Guy'' and ''Celebrity Poker''. The end result saw Bravo attain unparalleled ratings peaks during her term.

2005

In June, 2005 Zigler was promoted to executive vice president, Current Programs, NBC Entertainment, where she oversaw the production of NBC's slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC's promotional, casting and story opportunities in the Current Programs department.

2006

"Zigler was appointed executive vice president, NBC Digital Entertainment & New Media, NBC Entertainment, in August 2006. In this role she reports to Jeff Gaspin, president of NBC Universal Cable and Digital Content. Zigler is responsible for leading the NBC.com digital team in strategic efforts to further connect NBC’s primetime, late-night and daytime programs to Internet users, while also reaching across the company to keep communication and coordination at its best."

2008

On June 30, 2008, NBC Universal named Zigler President, NBC Universal Digital Entertainment.

2012

On June 6, 2012, NBC Universal announced Robert Hayes as executive vice president for digital media, with responsibilities encompassing NBC.com, social media campaigns, mobile applications, digital marketing and multi-platform programming. Vivi Zigler, who has been in charge of NBC's digital presence for six years, left the network at the end of June.

Shine America

On August 28, 2012 Zigler was named president, Digital & Shine 360,

. In this role, Zigler is responsible for overseeing all branded entertainment, licensing, digital and live experiences for Shine America which produces and distributes scripted and unscripted television content including ''

The Office ''The Office'' is a mockumentary sitcom created by Ricky Gervais and Stephen Merchant, first made in the United Kingdom, then Germany, and subsequently the United States. It has since been remade in ten other countries. The original series of ...

'', ''

The Biggest Loser ''The Biggest Loser'' is a reality television format which started with the American TV show ''The Biggest Loser'' in 2004. The show centers on overweight and obese contestants attempting to lose the most weight; the winner receives a cash prize. ...

'', '' MasterChef'', ''

The Tudors ''The Tudors'' is a historical fiction television series set primarily in 16th-century England, created and written by Michael Hirst and produced for the American premium cable television channel Showtime. The series was a collaboration among ...

'' and ''

Ugly Betty ''Ugly Betty'' is an American comedy-drama television series developed by Silvio Horta, which was originally broadcast on ABC. It premiered on September 28, 2006, and ended on April 14, 2010. The series is based on Fernando Gaitán's Colombian t ...

''.

References

External links

Bio and photo of Vivi Zigler — iMedia Connection
* ttps://articles.latimes.com/2012/jun/06/entertainment/la-et-ct-shakeup-at-nbc-digital-vivi-zigler-departs-20120606 Shake-up at NBC Digital; Vivi Zigler departs {{DEFAULTSORT:Zigler, Vivi American television executives Women television executives California Polytechnic State University alumni Living people People from Inglewood, California NBC executives Year of birth missing (living people)