Vival, ''sometimes referred to as Vival by CASINO, and Vival, viva la vie,'' is a brand of local grocery shops run by

Groupe Casino Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. Casino Group is the source of many innovations such as the ...

. Vival can also sometimes be found at petrol stations, such as in the ''Aire de service des Haras'' on the A28 motorway in Normandy.

Main concept

The concept of Vival is a shop that is in between a locally run store, and a small supermarket that is run by a chain. The result is Vival, a small local chain of shops, in rural areas. {{Supermarkets in France Retail companies of France Groupe Casino