''Viva'' was an adult woman's

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

that premiered in 1973 and ceased publication in 1980. Its full title was ''Viva, The International Magazine For Women'', and it was published by Bob Guccione and his wife,

Kathy Keeton Kathryn "Kathy" Keeton (February 17, 1939 – September 19, 1997) was an American magazine publisher along with her partner, and later husband, ''Penthouse Penthouse most often refers to: *Penthouse apartment, a special apartment on the top fl ...

. The first issue of ''Viva'' is dated October 1973. Guccione was the editor of ''

Penthouse Penthouse most often refers to: *Penthouse apartment, a special apartment on the top floor of a building *Penthouse (magazine), ''Penthouse'' (magazine), a British-founded men's magazine *Mechanical penthouse, a floor, typically located directly u ...

'', an adult men's magazine, and he wanted to publish a companion title for women. ''Viva'' was essentially an

erotic Eroticism () is a quality that causes sexual feelings, as well as a philosophical contemplation concerning the aesthetics of sexual desire, sensuality, and romantic love. That quality may be found in any form of artwork, including painting, scul ...

magazine for women, containing articles and

fiction Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...

delving into women’s fantasies, and exploring their

sexuality Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied ...

, reviews of the arts, interviews with known personalities,

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and beauty, etc. It was published on a monthly basis. Anna Wintour's first position as a fashion editor was at Viva in 1976. Oppenheimer, p. 118.

References

Works cited

* Oppenheimer, Jerry (2005). ''Front Row: The Cool Life and Hot Times of Vogue's Editor In Chief''. St. Martin's Press, New York. {{ISBN, 0-312-32310-7.

External links

Article in ''Washington Monthly'' mentioning ''Viva'' MagazineSkin Magazines for Women
Associated Press. Jacki King, November 5, 1973, The Free Lance Star, Fredericksburg, Virginia. Defunct women's magazines published in the United States Erotica magazines published in the United States Magazines established in 1973 Magazines disestablished in 1980 Magazines published in New York City Monthly magazines published in the United States Photography magazines