''Viva'' is a weekly

fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...

for women, published in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

History and profile

''Viva'' was first published on 7 October 1972 by , which is part of VNU, and used the subtitle Damesweekblad (

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

: ''Women's weekly magazine''). Since 2001 it is published by

Sanoma Sanoma Corporation (, formerly SanomaWSOY) is Finland's largest media group. The company has media business in Finland and a learning business in Belgium, the Netherlands, Poland, Sweden, Norway and Spain, among others. The company is headquarte ...

, and has a circulation of 70.000 copies (2012). In 2012, ''Viva'' celebrated its 40th anniversary. The magazine used

Layar Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented r ...

to create an interactive magazine cover.

Editor-in-chief

*1972-1975: Joop Swart *1975-1983: Jet den Blanken *1983-1984: Hanny van den Horst (acting) *1984-1989: Adri de Vries *1989-1991: Koos de Boer *1991-1992: Koos de Boer & Rob van Vuure *1992-1993: Koos de Boer & Tineke Verhoeven *1993-2001: Tineke Verhoeven *2001-2005: Marije de Jong *2005-2008: Karin van Gilst *2008-2012: Corinne van Duin *2012-2014: Gijsje van Bentum *2014-2015: Vivianne Bendermacher *2015: Ellen de Jong (a.i.) *2016: Kirsten Steenvoort, Sabine Brusse *2017-present: Debby Gerritsen

References

External links

Official website
(archived) {{DEFAULTSORT:Viva 1972 establishments in the Netherlands Dutch-language magazines Magazines established in 1972 Magazines published in Amsterdam Weekly magazines published in the Netherlands Women's fashion magazines Women's magazines published in the Netherlands