''Viva'' was an adult woman's

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

that premiered in 1973 and ceased publication in 1980. Its full title was ''Viva, The International Magazine For Women'', and it was published by

Bob Guccione Robert Charles Joseph Edward Sabatini Guccione ( ; December 17, 1930 – October 20, 2010) was an American photographer and publisher. He founded the adult magazine '' Penthouse'' in 1965. This was aimed at competing with Hugh Hefner's ''Playboy' ...

and his wife, Kathy Keeton. The first issue of ''Viva'' is dated October 1973. Guccione was the editor of ''

Penthouse Penthouse most often refers to: *Penthouse apartment, a special apartment on the top floor of a building *Penthouse (magazine), ''Penthouse'' (magazine), a British-founded men's magazine *Mechanical penthouse, a floor, typically located directly u ...

'', an adult men's magazine, and he wanted to publish a companion title for

women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or Adolescence, adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female hum ...

. ''Viva'' was essentially an

erotic Eroticism () is a quality that causes sexual feelings, as well as a philosophical contemplation concerning the aesthetics of sexual desire, sensuality, and romantic love. That quality may be found in any form of artwork, including painting, scul ...

magazine for women, containing articles and

fiction Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...

delving into women’s fantasies, and exploring their

sexuality Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied ...

, reviews of the

art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...

s, interviews with known personalities,

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and beauty, etc. It was published on a monthly basis.

Anna Wintour Dame Anna Wintour (; born 3 November 1949) is a British journalist based in New York City who has served as editor-in-Chief of ''Vogue'' since 1988 and Global Chief Content Officer for Condé Nast since 2020; she is also the artistic directo ...

's first position as a fashion editor was at Viva in 1976. Oppenheimer, p. 118.

References

Works cited

* Oppenheimer, Jerry (2005). ''Front Row: The Cool Life and Hot Times of Vogue's Editor In Chief''.

St. Martin's Press St. Martin's Press is a book publisher headquartered in Manhattan, New York City, in the Equitable Building. St. Martin's Press is considered one of the largest English-language publishers, bringing to the public some 700 titles a year under si ...

, New York. {{ISBN, 0-312-32310-7.

External links

Article in ''Washington Monthly'' mentioning ''Viva'' MagazineSkin Magazines for Women
Associated Press. Jacki King, November 5, 1973, The Free Lance Star, Fredericksburg, Virginia. Defunct women's magazines published in the United States Erotica magazines published in the United States Magazines established in 1973 Magazines disestablished in 1980 Magazines published in New York City Monthly magazines published in the United States Photography magazines