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''Viva'' is a 2007 American
sex comedy Sex comedy, erotic comedy or more broadly sexual comedy is a genre in which comedy is motivated by sexual situations and love affairs. Although "sex comedy" is primarily a description of dramatic forms such as theatre and film, literary works such ...
film written and directed by
Anna Biller Anna Biller is an independent American filmmaker who has directed two feature films. Biller considers herself a feminist filmmaker and consciously explores feminist themes throughout her work, including exploring the female gaze in cinema. She i ...
and starring, in addition to Biller, Jared Sanford, Bridget Brno, Chad England, Marcus DeAnda, and John Klemantaski. The plot concerns a 1970s suburban housewife who is dragged through the worst excesses of the sexual revolution.


Plot

In 1972, Barbi is happily married to Rick in suburban Los Angeles. She is friends with Sheila and her husband Mark, an actor, who frequently flirts with Barbi. After she is sexually harassed by her boss, Barbi quits her job. Rick is unperturbed and convinces Barbi to become a homemaker. However, Barbi and Rick begin to fight as he frequently travels for business. After Rick decides to spend a month away from her on a business trip, Barbi decides their marriage is over. Sheila informs her that Mark has also left her, and the two decide to live the single life. While wearing risqué outfits, Barbi and Sheila are picked up by a
madam Madam (), or madame ( or ), is a polite and formal form of address for Woman, women in the English language, often contracted to ma'am (pronounced in American English and this way but also in British English). The term derives from the French ...
who offers to arrange sexual encounters and dates for them. Barbi decides to go by the alias Viva, after the name of an erotic magazine she enjoys reading. As Viva, Barbi goes on several arranged dates and has sexual encounters with various men. She meets photographer Clyde, but refuses to sleep with him until she is ready. However, after performing at an orgy, Clyde drugs and then rapes Viva. Perturbed by the encounter, Viva consults Sheila who reveals she is returning to Mark after realizing she is pregnant and encourages Viva to also reunite with Rick. Right before her reunion with Rick, Mark attacks and attempts to rape Barbi. She fends him off, but when Rick arrives, he smells Mark's cologne and runs off. He ends up with a broken leg and reunites with Barbi. Sheila and Mark have a baby, and the two couples remain friends. Barbi receives a phone call from Arthur, a musical producer friend of Clyde's, who offers her a role in his upcoming musical. At an audition, Barbi and Sheila perform a song about the different facets of womanhood.


Cast

*
Anna Biller Anna Biller is an independent American filmmaker who has directed two feature films. Biller considers herself a feminist filmmaker and consciously explores feminist themes throughout her work, including exploring the female gaze in cinema. She i ...
as Barbi/Viva * Jared Sanford as Mark Campbell * Bridget Brno as Sheila Campbell * Chad England as Rick * Marcus DeAnda as Clyde * John Klemantaski as Arthur * Paolo Davanzo as Elmer * Barry Morse as Sherman * Cole Chipman as Reeves * Robbin Ryan as Agnes


Production

Biller's concept for ''Viva'' originally started as a photo series inspired by old ''
Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...
'' magazines, and the photos inspired her to create a story surrounding these characters. Another major inspiration was
Luis Buñuel Luis Buñuel Portolés (; 22 February 1900 – 29 July 1983) was a Spanish-Mexican filmmaker who worked in France, Mexico, and Spain. He has been widely considered by many film critics, historians, and directors to be one of the greatest and ...
's film '' Belle de Jour'' (1967). Biller used the photos as a proof-of-concept, and was able to secure the full funding to make a feature film from a private investor. The film was made slowly as they had to repeatedly pause production to raise more money. They originally budgeted for $100,000, but the final cost of the film was $750,000. Principal photography lasted from 2005 to 2007. Biller chose to star in the film herself because she "wouldn't ask another actress to take off her clothes in the movie and do all these things with the power trip being 'I'm the director, you're the actress.'"


Release

''Viva'' premiered at the 36th International Film Festival Rotterdam in 2007. It was also entered into the main competition at the 29th Moscow International Film Festival. The film had a limited theatrical release by Vagrant Films Releasing; it played at Cinema Village in New York as well as in New Orleans, Cleveland, and Los Angeles. ''Viva'' was released on DVD by Cult Epics and
Anchor Bay Entertainment Anchor Bay Entertainment (formerly Video Treasures and Starmaker Entertainment) was an American home entertainment and production company. It was a subsidiary of Starz Inc. Anchor Bay Entertainment marketed and sold feature films, television se ...
on Feb. 24, 2009.


Reception

''Viva'' received mixed to positive reactions, and "illustrates cinema's unique ability to blend high and low culture." On
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
, the film holds an approval rating of 62% based on 50 reviews, with an average rating of 5.50/10. The site's critics consensus reads, "Though it's lengthy and doesn't always walk the line between schlock and kitschy homage successfully, ''Viva'' lovely visuals and knowing humor are undeniable." On
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, the film has a weighted average score of 58 out of 100, based on 14 critics, indicating "mixed or average reviews". Daniel Steinhart of ''
Film Journal International ''Film Journal International'' was a motion-picture industry trade magazine published by the American company Prometheus Global Media. It was a sister publication of ''Adweek'', ''Billboard'', ''The Hollywood Reporter'', and other periodicals. H ...
'' wrote, "Full of campy performances and giggle-inducing period costumes, the film may be destined for cult status." Lauren Horwitch of ''
Back Stage West ''Backstage'', also previously written as ''Back Stage'', is an American entertainment industry trade publication. Founded by Allen Zwerdling and Ira Eaker in 1960, it covers the film and performing arts industry from the perspective of performer ...
'' wrote, "Biller once again proves herself to be a master multi-tasker with her new musical, ''Viva'', which she wrote, directed, edited, designed the costumes, and stars in." It has been compared to the works of
Russ Meyer Russell Albion Meyer (March 21, 1922 – September 18, 2004) was an American film director, producer, screenwriter, cinematographer, and editor. He is known primarily for writing and directing a series of successful sexploitation films that fea ...
and other sexploitation films of that era. Writing for the ''
San Francisco Bay Guardian The ''San Francisco Bay Guardian'' was a free alternative newspaper published weekly in San Francisco, California. It was founded in 1966 by Bruce B. Brugmann and his wife, Jean Dibble. The paper was shut down on October 14, 2014. It was relaun ...
'', Dennis Harvey listed Biller's performance in ''Viva'' as one of the year's "best performances most likely to be overlooked".


References


External links

* * * * {{Anna Biller 2007 films 2007 comedy films 2007 independent films 2000s exploitation films 2000s feminist films 2000s musical comedy films 2000s parody films 2000s sex comedy films American feminist comedy films American independent films American musical comedy films American parody films American sex comedy films American sexploitation films 2000s English-language films Films directed by Anna Biller Films set in 1972 Films set in Los Angeles 2000s American films