Viu (streaming Service)

Viu (pronounced as ''view'') is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media Group's Viu International Ltd. Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under the Viu Original initiative (similar to original programming from other services like Disney+, Amazon Prime Video and Netflix).

Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa. As of December 2022 annual results, Viu had an estimated 66.5 million monthly active users.

History

Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October 2015.

In January 2016, Viu announced its official launch in Singapore.

In March 2016, Viu announced its official launch in India and Malaysia.

In May 2016, Viu launches in Indonesia.

In November 2016, Viu announced its official launch in the Philippines and has achieved four million users and over 218 million video views.

In February 2017, Viu was available in major Middle East countries including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets across Asia and the Middle East countries.

In September 2018, Viu announced its official launch in Myanmar.

In March 2019, Viu announced its official launch in South Africa.

In December 2019, Viu announced its suspension of operations in India without providing a date. On 5 November 2021, Viu stopped its services in India.

In June 2023, PCCW and the Canal+ Group announced a strategic partnership between the two companies, under which Canal+ will invest $300 million, including an initial investment of $200 million, in Viu and gain a 26.1% minority stake in the streaming service, with the option to invest further and gain a 51% controlling stake. The partnership serves as a catalyst for international expansions for both PCCW and Canal+ as well as collaborations between Viu and Canal+ on original productions.

Content

Viu offers a wide-range catalogue of movies and TV shows from across Asia, including popular and new titles. First-run TV episodes are available on the platform with advertisements in between, at least 72 hours after broadcast; Paid users can access episodes without advertisements, at least eight hours after broadcast. Several titles are also available separately in localized language audio dub.

Movie titles available on the platform, mostly from its sister network (now Baogu Movies) or partnered (tvN Movies), require active Premium subscription.

Original programming

Viu has begun producing their original titles, in which most of their originals was based in Southeast Asia that has already received multiple award recognitions such as Asian Academy Creative Awards and Asian Television Awards. They also produce originals for the Middle East and Africa as well, as well as previously produced their originals for the Indian markets.

Drama

Comedy

Co-production

Exclusive international distribution

In addition to producing and distributing local titles, several Viu shows have been acquired and co-produced, partly or wholly, by Viu for exclusive first-run release or distribution (under the Viu Original label) in Southeast Asia, the Middle East and South Africa in deals with partners in other regions such as Rakuten Viki, Far EasTone Friday Video, KC Global Media (ONE), among others.

Unlike major streaming platforms, which prevent third-party linear channels from securing broadcast rights of most co-produced shows, most Viu Original-labeled titles may be screened by local television channels in their respective countries, provided that the networks' local rights for such titles are for linear television broadcast only in their respective country jurisdiction.

Availability

Viu OTT video service can be accessed anytime and anywhere via Viu app at App Store for iOS devices, Google Play Store for Android devices across the region, on the Huawei App Store or visit www.viu.com to watch on the web, it also can be accessed through Apple TV devices. Registered Viu free or premium subscriber can download videos and watch offline on mobile devices such as smartphones and tablets, as well as save viewing progress, bookmark programmes and receive notifications on new episodes.

Viu's service is run in premium subscription and ad-supported freemium model. Viu premium subscribers are able to enjoy full 1080p HD quality videos, unlimited download without any ads interruption. Meanwhile, Viu freemium users will continue to have access to platform's huge catalogue of content for free.

See also

* PCCW
* MOOV
* ViuTV
* Vuclip
* List of streaming media services

Notes

References

External links

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{{PCCW

Subscription video on demand services
Streaming media systems
Streaming television
Viu (streaming media)