Vitamin O
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Liquid oxygen supplements are products that claim to add extra
oxygen Oxygen is the chemical element with the symbol O and atomic number 8. It is a member of the chalcogen group in the periodic table, a highly reactive nonmetal, and an oxidizing agent that readily forms oxides with most elements as wel ...
to the human body, most often through a chemical process in the digestive system, like the breakdown of
hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscous than water. It is used as an oxidizer, bleaching agent, and antiseptic, usually as a dilute solution (3%†...
or
magnesium peroxide Magnesium peroxide (MgO2) is an odorless fine powder peroxide with a white to off-white color. It is similar to calcium peroxide because magnesium peroxide also releases oxygen by breaking down at a controlled rate with water. Commercially, magne ...
. While the
FDA The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food s ...
describes these products as being inert, and has penalized some producers who made explicit medical claims, it has not prohibited their sale.


Liquid oxygen

Liquid oxygen is the name of a product that is a solution of
hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscous than water. It is used as an oxidizer, bleaching agent, and antiseptic, usually as a dilute solution (3%†...
and other compounds including
sodium chloride Sodium chloride , commonly known as salt (although sea salt also contains other chemical salts), is an ionic compound with the chemical formula NaCl, representing a 1:1 ratio of sodium and chloride ions. With molar masses of 22.99 and 35.45 g ...
(common salt)
EasyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airli ...
Inflight Duty Free Catalogue March 2009
that claims to help with " jet lag,
fatigue Fatigue describes a state of tiredness that does not resolve with rest or sleep. In general usage, fatigue is synonymous with extreme tiredness or exhaustion that normally follows prolonged physical or mental activity. When it does not resolve ...
, altitude sickness,
headaches Headache is the symptom of pain in the face, head, or neck. It can occur as a migraine, tension-type headache, or cluster headache. There is an increased risk of depression in those with severe headaches. Headaches can occur as a result of m ...
,
hangovers A hangover is the experience of various unpleasant physiological and psychological effects usually following the consumption of alcohol, such as wine, beer, and liquor. Hangovers can last for several hours or for more than 24 hours. Typical sympto ...
, youthful skin, energy, and
insomnia Insomnia, also known as sleeplessness, is a sleep disorder in which people have trouble sleeping. They may have difficulty falling asleep, or staying asleep as long as desired. Insomnia is typically followed by daytime sleepiness, low energy, ...
". Professor Ken Harvey, a member of the
World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of h ...
team that formulated criteria for the promotion of medicinal drugs and a member of Auspharm Consumer Health Watch, states that the product is "no more than salty water", and that most forms of water carry some dissolved oxygen. The
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
has prosecuted some makers of such products for making "blatantly false and unsubstantiated health claims", although it has not banned the sale of such products. The product claims to have an effect through increasing the amount of oxygen in the body but this is unnecessary as oxygen is absorbed by the
lungs The lungs are the primary organs of the respiratory system in humans and most other animals, including some snails and a small number of fish. In mammals and most other vertebrates, two lungs are located near the backbone on either side of th ...
via
breathing Breathing (or ventilation) is the process of moving air into and from the lungs to facilitate gas exchange with the internal environment, mostly to flush out carbon dioxide and bring in oxygen. All aerobic creatures need oxygen for cellular ...
. Among the ingredients sometimes listed by makers are
magnesium peroxide Magnesium peroxide (MgO2) is an odorless fine powder peroxide with a white to off-white color. It is similar to calcium peroxide because magnesium peroxide also releases oxygen by breaking down at a controlled rate with water. Commercially, magne ...
, or "
deionized water Purified water is water that has been mechanically filtered or processed to remove impurities and make it suitable for use. Distilled water was, formerly, the most common form of purified water, but, in recent years, water is more frequently puri ...
and sodium chloride
alt Alt or ALT may refer to: Abbreviations for words * Alt account, an alternative online identity also known as a sock puppet account * Alternate character, in online gaming * Alternate route, type of highway designation * Alternating group, mathema ...
. It cannot contain simple liquid oxygen, which would boil at -297°F(-183°C) at normal pressure, but ostensibly contains oxygen in some other form, like
hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscous than water. It is used as an oxidizer, bleaching agent, and antiseptic, usually as a dilute solution (3%†...
, that will be released after consumption.


Vitamin O

Vitamin O is a
dietary supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...
marketed and sold by Rose Creek Health Products and its sister company The Staff of Life ( doing business as R-Garden) since 1998. Despite its name, the product is not recognized by nutritional science as a
vitamin A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an Nutrient#Essential nutrients, essential micronutrient that an organism needs in small quantities for the proper functioning of its ...
. In 1999, the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
fined the manufacturer for making false statements claiming health benefits resulting from the use of the product. The manufacturer had claimed that taking the supplement had beneficial effects on a wide variety of ailments, including
angina Angina, also known as angina pectoris, is chest pain or pressure, usually caused by ischemia, insufficient blood flow to the Cardiac muscle, heart muscle (myocardium). It is most commonly a symptom of coronary artery disease. Angina is typical ...
,
anaemia Anemia or anaemia (British English) is a blood disorder in which the blood has a reduced ability to carry oxygen due to a lower than normal number of red blood cells, or a reduction in the amount of hemoglobin. When anemia comes on slowly, th ...
, and various forms of
cancer Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...
, and that it also increased vigor and provided for a more positive state of mind. The company states that Vitamin O is "a special supplemented oxygen taken in liquid form and produced through electrical-activation with a saline solution from the ocean," and that the substance increases the amount of oxygen present in the blood. While Rose Creek Health Products complied with the
Dietary Supplement Health and Education Act of 1994 The Dietary Supplement Health and Education Act of 1994 ("DSHEA"), is a 1994 statute of United States Federal legislation which defines and regulates dietary supplements. Under the act, supplements are regulated by the FDA for Good Manufacturing P ...
in that the product was sold without approval by the
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
because no claims about its medical efficacy were made by its producers, Rose Creek collected statements from users who attributed wide-ranging benefits to taking their supplement. However, subsequent ads also ran statements allegedly coming from experts and which provided
anecdotal evidence Anecdotal evidence is evidence based only on personal observation, collected in a casual or non-systematic manner. The term is sometimes used in a legal context to describe certain kinds of testimony which are uncorroborated by objective, independ ...
from small-scale
clinical trial Clinical trials are prospective biomedical or behavioral research studies on human participants designed to answer specific questions about biomedical or behavioral interventions, including new treatments (such as novel vaccines, drugs, dietar ...
s showing positive results in several patients. Because of this, the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
filed an injunction in March 1999 against Rose Creek Health Products Inc., stating that the ads being run in both print and online sources, including ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'', were "blatantly false".FTC files complaint against 'Vitamin O' makers
''CNN'', published March 16, 1999. Accessed January 3, 2006.
Studies run on Vitamin O showed it to be composed largely of
salt water Saline water (more commonly known as salt water) is water that contains a high concentration of dissolved salts (mainly sodium chloride). On the United States Geological Survey (USGS) salinity scale, saline water is saltier than brackish water, ...
as well as a small quantity of
germanium Germanium is a chemical element with the symbol Ge and atomic number 32. It is lustrous, hard-brittle, grayish-white and similar in appearance to silicon. It is a metalloid in the carbon group that is chemically similar to its group neighbors s ...
, which would provide no benefits not attributable to the placebo effect. On April 28, 2000, Rose Creek Health Products Inc., agreed to pay a cash settlement of $375,000 for consumer redress, and to abstain from making claims as to the health benefits attributed to the supplement, or promoting its efficacy in treating illnesses.Marketers of "Vitamin O" Settles FTC Charges of Making False Health Claims; Will Pay $375,000 for Consumer Redress
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
, accessed January 3, 2006
However, in 2005, the Food and Drug Administration issued a warning letter to R-Garden, indicating that its product labeling, website, and literature that the company distributed with shipped product were promoting Vitamin O as drugs — i.e., agents intended for use in the cure, mitigation, treatment or prevention of disease. These included testimonial claims that a person unable to walk because of
congestive heart failure Heart failure (HF), also known as congestive heart failure (CHF), is a syndrome, a group of signs and symptoms caused by an impairment of the heart's blood pumping function. Symptoms typically include shortness of breath, excessive fatigue, a ...
had been able to walk again and ceased taking "heart pills or pain pills" after a three-month course of the product, and that another was able to breathe very easily again despite
chronic obstructive pulmonary disease Chronic obstructive pulmonary disease (COPD) is a type of progressive lung disease characterized by long-term respiratory symptoms and airflow limitation. The main symptoms include shortness of breath and a cough, which may or may not produce ...
and repeated prior bouts of chronic bronchitis and
pneumonia Pneumonia is an inflammatory condition of the lung primarily affecting the small air sacs known as alveoli. Symptoms typically include some combination of productive or dry cough, chest pain, fever, and difficulty breathing. The severity ...
thanks to the product. As of 2010, the product contains a disclaimer stating "This product is not intended to diagnose, treat, cure or prevent any disease".


References

{{reflist Related articles Fraud in the United States Oxygen Pseudoscience