VitalityLife, alongside sister brand

VitalityHealth VitalityHealth is a United Kingdom-based company specialising in private medical insurance sold to the UK market. The company is a subsidiary of Discovery Limited and alongside VitalityLife and Vitality Corporate Services it forms Discovery Limi ...

, provide

insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...

services to the UK market. VitalityLife specialises in selling

life insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death ...

directly to individuals, families and businesses; via financial advisers and insurance brokers. The company is one of two sister brands that make up Vitality Corporate Services. Vitality Corporate Services is a UK based company owned by South African insurer,

Discovery Limited Discovery Limited is a South Africa-based financial services group that is listed on the Johannesburg Stock Exchange (JSE) with its headquarters in Sandton. Overview Discovery Limited engages in long and short-term insurance, asset managem ...

. Herschel Mayers, the Chief Executive Officer, heads the business’s executive team. VitalityLife falls under one of the Vitality Group International companies. International partners include Generali (Europe),

SoftBank is a Japanese multinational conglomerate holding company headquartered in Minato, Tokyo which focuses on investment management. The Group primarily invests in companies operating in technology, energy, and financial sectors. It also runs the ...

& Sumitomo Life (Japan),

Ping An Insurance Ping An Insurance known also as Ping An of China (), full name Ping An Insurance (Group) Company of China, Ltd. is a Chinese holding conglomerate whose subsidiaries provide insurance, banking, asset management, financial, healthcare services. Th ...

(China),

AIA Group AIA Group Limited, often known as AIA (), is a Hong Kong-based American multinational insurance and finance corporation. It is the largest public listed life insurance and securities group in Asia-Pacific. It offers insurance and financial ser ...

(Asia and Australia),

Manulife Manulife Financial Corporation (also known as Financière Manuvie in Quebec) is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario. The company operates in Canada and Asia as "Manulife" an ...

(Canada),

John Hancock Financial John Hancock Life Insurance Company, U.S.A. is a Boston-based insurance company. Established April 21, 1862, it was named in honor of John Hancock, a prominent American Patriot. In 2004, John Hancock was acquired by the Canadian multinational li ...

(USA) and others. Vitality has recently offered genetic testing to customers in South Africa and the United States and has built a business model based on psychological incentives and behavioural economics.

History

VitalityLife initially started trading as PruProtect in 2007; as a joint venture between

Prudential PLC Prudential plc is a British Multinational corporation, multinational insurance company headquartered in London, England. It was founded in London in May 1848 to provide loans to professional and working people. Prudential has dual primary list ...

and Discovery Limited. Prudential PLC were a long-standing UK insurer, established in London in 1848 as an Investment and Loan Association. Discovery Limited were a leading South African-based financial services group established in 1992, with aspirations to expand overseas operations and together the two launched the PruProtect brand. In 2010, Discovery Limited increased its shareholding in PruProtect to 75% and in November 2014 they became the outright owner. Following the takeover, Discovery Limited rebranded PruProtect as VitalityLife.

Marketing

VitalityLife are sponsors of community activities which focus on wellness and being healthy. They are widely known for their collaboration agreement with Barclays Premier League football clubs –

Arsenal An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...

Manchester City Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The tw ...

and

Liverpool FC Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has p ...

. In 2018, VitalityLife's

Brand Ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...

s included: *

Ellie Simmonds Eleanor May Simmonds, OBE (born 11 November 1994) is a British former Paralympian swimmer who competed in S6 events. She came to national attention when she competed in the 2008 Summer Paralympics in Beijing, winning two gold medals for Gre ...

Jessica Ennis-Hill Dame Jessica Ennis-Hill (born 28 January 1986) is a British retired track and field athlete from England, specialising in multi-eventing disciplines and 100 metres hurdles. As a competitor in heptathlon, she is the 2012 Olympic champion, ...

Joe Root Joseph Edward Root, (born 30 December 1990) is an English international cricketer, who plays for the England Test and One Day International (ODI) teams, and formerly captained the Test team. He also represents Yorkshire in English domestic ...

Jonny Wilkinson Jonathan Peter Wilkinson, Commander of the Order of the British Empire, CBE (born 25 May 1979) is an English former rugby union player. A Fly-half (rugby union), fly-half, he played for Newcastle Falcons and RC Toulonnais, Toulon and represente ...

Maro Itoje Oghenemaro Miles "Maro" Itoje (born 28 October 1994) is an English professional rugby union player, who plays as a lock or as a blindside flanker for Gallagher Premiership club Saracens and the England national team. He signed his first pro ...

Lord Sebastian Coe Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medals ...

Awards

2018: VitalityLife wins 2018 Celent Model Insurer Award for Operational Excellence.

References

External links

* Financial services companies established in 2007 Life insurance companies of the United Kingdom Multinational joint-venture companies {{insurance-company-stub