Vitalite is a

sunflower oil Sunflower oil is the non-volatile oil pressed from the seeds of the sunflower (''Helianthus annuus''). Sunflower oil is commonly used in food as a frying oil, and in cosmetic formulations as an emollient. Sunflower oil is primarily composed ...

based spread, produced by

Dairy Crest Saputo Dairy UK Limited is a holding company for Dairy Crest Limited, a British dairy products company. It was created in 2019 when the Canadian company Saputo Inc bought Dairy Crest. Dairy Crest itself was created in 1981 as a spin-off of the Mi ...

Kirkby Kirkby ( ) is a town in the Metropolitan Borough of Knowsley, Merseyside, England. The town, historically in Lancashire, has a size of is north of Huyton and north-east of Liverpool. The population in 2016 was 41,495 making it the largest ...

, Merseyside. It began in 1983, being made by

Kraft General Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

. In July 1996, it was bought by

St Ivel St Ivel is a brand of dairy products in the United Kingdom, introduced in 1901 by the Yeovil-based dairy company Aplin & Barrett, for use on a range of their products. The company was taken over by Unigate Dairy Company in 1960. Most production ...

, who were then bought by

in November 2002. In 2008, it was relaunched as a dairy-free spread, making it suitable for

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

Advertising

A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song ''

Israelites The Israelites (; , , ) were a group of Semitic-speaking tribes in the ancient Near East who, during the Iron Age, inhabited a part of Canaan. The earliest recorded evidence of a people by the name of Israel appears in the Merneptah Stele o ...

'' by

Desmond Dekker Desmond Dekker (16 July 1941 – 25 May 2006) was a Jamaican ska, rocksteady and reggae singer-songwriter and musician. Together with his backing group The Aces (consisting of Wilson James and Easton Barrington Howard), he had one of the earlie ...

. This campaign ran until 1994. The parody began: :"Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."

References

External links

Vitalite dairy free spread
– official site
Vitalite advert on YouTube
br /> Margarine brands British brands Vegan cuisine {{Veganism-and-Vegetarianism-stub