Vitabiotics is a British

nutraceutical A nutraceutical or bioceutical is a pharmaceutical alternative which claims physiological benefits. In the US, "nutraceuticals" are largely unregulated, as they exist in the same category as dietary supplements and food additives by the FDA, unde ...

company that specializes in

vitamin A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an Nutrient#Essential nutrients, essential micronutrient that an organism needs in small quantities for the proper functioning of its ...

and mineral based

food supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

s focused in various health categories, with many including vitamins based on national guidelines for infants, children and during pregnancy to support their contribution to one's health. In July 2013, Vitabiotics became the largest vitamin company in UK by sales value. The company was founded in 1971 by

Kartar Lalvani Kartar Singh Lalvani (born December 1931) is a British-Indian businessman, and the founder and chairman of Vitabiotics, a vitamin and mineral-based food supplements company. Lalvani was born to a Sindhi Sikh family in 1931 in Karachi. Lalvani ...

who is the chairman. He was later joined by his former tutor Professor

Arnold Beckett Arnold Heyworth Beckett (12 February 1920 – 25 January 2010) was a British pharmacist, academic, and expert on doping in sport. Early life Beckett was born on 12 February 1920 in The Fylde, Lancashire, England. He was educated at Baines School, ...

, and the company is now run by his son

Tej Lalvani Tej Lalvani (born 13 July 1974) is a British businessman and the CEO of the UK's largest vitamin company Vitabiotics, founded by his father Kartar Lalvani. He is best known for being one of the "dragons" on the BBC television series ''Dragons' ...

who is the CEO. Lalvani is best known for his appearances on the British reality TV show

Dragon's Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...

. Vitabiotics brands include supplements in various health categories such as Perfectil (supplement for skin, hair, and nails), Pregnacare, Menopace, Wellkid, Wellbaby, Wellman, and Wellwoman. In 2013 Vitabiotics received a Queen's Award for Innovation in Vitamin Research. It received it again in 2018, becoming the first vitamin company to receive the award twice. In February 2021, the company partnered with global technology company Alibaba Group and

Southeast Asian Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainland ...

commerce company

Lazada Group Lazada Group ( t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019. B ...

to "accelerate growth across China". The brand is targeting 70% growth in the Chinese market.

References

External links

* {{official website, http://www.vitabiotics.com Companies based in the London Borough of Brent Health care companies established in 1971 Nutritional supplement companies of the United Kingdom 1971 establishments in England