Visit Indonesia Year was a New Order Indonesia inaugurated series of years of promoting

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

to the world tourism industry. It was considered as part of the Visit Indonesia Decade. The Years were announced by

Suharto Suharto (; ; 8 June 1921 – 27 January 2008) was an Indonesian army officer and politician, who served as the second and the longest serving president of Indonesia. Widely regarded as a military dictator by international observers, Suharto ...

at the beginning of each year during his time in power, and it was his presidential decisions that made the operation of the years function within the governmental process. As part of the 1994–1995 - 1999–2000 five-year plan, the government set a target of 6.5 million foreign tourists, bringing in billion in foreign exchange, with 84.2 million domestic tourists spending Rp9 trillion. It was hoped that tourism would generate 900,000 new jobs. The first year was the ''Visit Indonesia Year 1991''. The last major campaign was ''Visit Indonesia Year 2008'' that launched to commemorate 100 years of

Indonesian National Awakening The Indonesian National Awakening ( id, Kebangkitan Nasional Indonesia) is a term for the period in the first half of the 20th century, during which people from many parts of the archipelago of Indonesia first began to develop a national conscio ...

in 1908. In January 2011, the "Visit Indonesia" branding was discontinued and changed to the “ Wonderful Indonesia” campaign.

Visit Indonesia Decade themes

Were set as: * 1993 - Environment Year (Lingkungan Hidup) * 1994 - The Role of Women in Development, Youth and Sports Year * 1995 - 50 Years Anniversary of Republic of Indonesia's Independence (Golden Anniversary) * 1996 - Sea and Air Year * 1997 - Telecommunications Year * 1998 - Art and Culture Year * 1999 - Craft and Engineering Year * 2000 - Using the Technology for Raising the Standard of Living Year It was re-continued after some years of absence in 2008 with the theme of ''Celebrating 100 years of National Awakening''. * 2008 - Celebration of 100th Anniversary of National Awakening. During this campaign the logo of stylized colorful curves of

Garuda Garuda (Sanskrit: ; Pāli: ; Vedic Sanskrit: गरुळ Garuḷa) is a Hindu demigod and divine creature mentioned in the Hindu, Buddhist and Jain faiths. He is primarily depicted as the mount (''vahana'') of the Hindu god Vishnu. Garuda is a ...

was introduced. * 2008 to 2010 - The Visit Indonesia branding was still in use, however without specific theme as it was in 2008. * 2025 - Celebration of the 80th Anniversary of an

n Independence. * 2028 - Celebration of the 100th Anniversary of the Youth Pledge.

Branding change

In January 2011, Indonesian Ministry of Culture and Tourism launched the “ Wonderful Indonesia” campaign. The "Wonderful Indonesia" campaign replaced the previous "Visit Indonesia Year" branding used by the nations official tourism promotional campaigns since 1991 and was reactivated in 2008, although the logo of stylized curves

remain.

References

{{Southeast Asia topic, Tourism in Tourism in Indonesia Indonesian brands Tourism campaigns Suharto New Order (Indonesia) Advertising in Indonesia

Visit Indonesia Decade themes

Branding change

See also

References