Visit California is a
nonprofit organization
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
self-tasked with developing and maintaining
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
programs to further develop
tourism
Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...
in
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. This organization was previously known as the California Travel & Tourism Commission before its reorganization.
Funding of the organization is through
taxes
A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or ...
(known as assessments) on tourism related businesses, such as
hotels
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...
.
[http://skift.com/2015/03/02/why-california-doubled-its-tourism-budget-to-more-than-100-million/ How California Doubled Its Tourism Budget to More Than $100 Million - Skift]
Visit California Awards
The annual Poppy Awards are a biennial contest to recognize the best of Californian tourism. Nomination criteria include that entries must promote tourism to/within California and that entries must demonstrate an impact on tourism.
See also
*
Tourism in California
The economy of the State of California is the largest in the United States, with a $3.37 trillion gross state product (GSP) as of 2021. It is the largest sub-national economy in the world. If California were a sovereign nation (2022), it woul ...
References
External links
Visit California
Organizations based in California
Tourism agencies
Tourism in California
1998 establishments in California
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