Vipshop () is a Chinese company that operates the e-commerce website VIP.com (formerly Vipshop.com) specializing in online discount sales. Vipshop is based out of

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...

Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...

, China, and was listed on

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...

(NYSE) on March 23, 2012. As of 2017, Vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016. Following

Tmall Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-n ...

and

JD.com JD.com, Inc., also known as Jingdong (), internationally known as Joybuy and formerly called 360buy,

, it is now the third largest e-commerce site in China. According to the US Fortune magazine, VIP.com ranked the 115th in its 2017 China 500 listing as well as the top 3 B2C e-commerce retailer. The 2017 Top 250 Global Powers of Retailing co-authored by

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professio ...

and STORES Media listed VIP.com as the world’s fastest growing retailer. And in BrandZ™ Top 100 Most Valuable Chinese Brands 2017, VIP.com ranked 40th.

History

* 8 December 2008: Vipshop.com went online * 2010 and 2011: Completed 2 rounds of VC financing at 70 million US dollars * March 2012: Listed on New York Stock Exchange (VIPS) * November 2013: Transferred to new domain name VIP.com * September 2014: Launched VIP International * 2015: Began to run its own logistics & distribution system * 2016: Launched INTERNET financing business ”Wei pin Hua”() * 2017: Announced to spin off financing service and reconstruct its logistics business

Sales model

According to I Research, VIP.com's on-line discount sales model is one of the three mainstream e-commerce models in China (the other two are market place model of

and general B2C model of JD). And VIP.com is ranked No.1 in China's on-line discount market with 38.1% market share. According to the 2015 Q3-2016 Q4 “China B2C online shopping market share monitoring report” released by Analysys, VIP.com has ranked No.3 in terms of

B2C Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...

market share consecutively for the last 6 quarters. VIP.com has become the world’s largest flash sale platform as well as the third-largest online retailer in China.

Metrics

According to VIP.com, over 20,000 brands have cooperated with VIP.com, serving more than 300 million users across China; of the total, more than 2,200 brands have developed exclusive online cooperation with VIP.com. Following

and JingDong, VIP.com is now the third largest e-commerce site in China. In 2016, VIP.com reported annual net revenue of US$2.73 billion and a total of 269.8 million orders. As of March 31, 2017, VIP.com had been profitable for 18 consecutive quarters. The revenue of VIP.com in first quarter of 2020 only reached CNY ￥18.8 billion. The yoy rate of first-quarter revenue is -11.85% compare to 2019. In August 2020, VIP.com released financial report for second quarter with net revenue of CNY￥ 24.1 billion and net profit of ￥1.536 billion CNY.

Financial services

VIP.com is building a finance service platform to provide users with services of financing, supply-chain financing, payment, financial management and insurance. Internet Finance Division was founded at the end of 2015. With one year’s development, “VIP Expense”, a consumer finance product, had attracted 5 million new users. Currently, 15% of orders at Vip.com are paid through the “VIP Expense”. During the “12.8” Anniversary celebration sales period in 2016, the average transaction value per customer paid through “VIP Expense” was 45% higher than that of the overall transaction and the user activity rate improved by 27%. In 2016, the average monthly new user growth of “VIP Expense” stood above 30%.

References

{{Authority control Retail companies established in 2008 Internet properties established in 2008 Online retailers of China Chinese companies established in 2008 Companies listed on the New York Stock Exchange 2012 initial public offerings