Vips is a

restaurant chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many pa ...

of casual full-service restaurants across

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

and

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

founded by the Arango brothers and owned by

Alsea The Alsea are a Native American tribe of Western Oregon. They are (since 1856), confederated with other Tribes on the Siletz Reservation, Oregon, and are members of the Confederated Tribes of Siletz. Their origin story says that the Yaquina, Al ...

, a Mexican hospitality and retail conglomerate. Visually and in the type and quality of service, they are similar to a U.S. "coffee shop" or diner such as

Denny's Denny's (also known as Denny's Diner on some of the locations' signage) is an American table service diner-style restaurant chain. It operates over 1,700 restaurants in many countries. Description Originally opened as a coffee shop under t ...

, and compete with Sanborns, Toks and Wings with the format. The chain's restaurants are located in Mexico and Spain and operate in more than 70 cities and now has 260 restaurants serving around 9 million customers a year."La marca Vips posee una participación de mercado del 12.3% en México" (The Vips brand has a 12.3% market share in Mexico", in Spanish), ''Opportimes'', November 8, 2017
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History

The firm was founded in 1964 in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital city, capital and primate city, largest city of Mexico, and the List of North American cities by population, most populous city in North Amer ...

by brothers Jerónimo, Plácido and Manuel Arango (also founding owners of the hypermarket Aurrerá and the mass-market department store

Suburbia A suburb (more broadly suburban area) is an area within a metropolitan area, which may include Commercial area, commercial and mixed-use development, mixed-use, that is primarily a residential area. A suburb can exist either as part of a ...

), while they founded Vips in Spain – the birth country of the brothers' parents – in 1969, at the initiative of Plácido. At first, the restaurant was called VIP (an acronym for Very Important People) but as the public commonly called it "Vips", the firm later changed its name to it. The first restaurant was located in the neighborhood of Lomas de Sotelo in the exclusive area of Las Lomas, Mexico City. The chain expanded to

Madero Street Francisco I. Madero Avenue, commonly known as simply Madero Street, is a geographically and historically significant pedestrian street of Mexico City and a major thoroughfare of the historic city center. It has an east–west orientation from Z� ...

and

Azcapotzalco Azcapotzalco ( nci, Āzcapōtzalco , , from '' āzcapōtzalli'' “anthill” + '' -co'' “place”; literally, “In the place of the anthills”) is a borough (''demarcación territorial'') in Mexico City. Azcapotzalco is in the northwestern p ...

then in 1974 outside of the city to Acapulco. In 1994 it merged with Walmart de México, which then sold Vips to Alsea in 2014 for 8.2 billion Mexican pesos.

References

External links

Official website
{{Authority control Restaurant chains in Mexico Mexican companies established in 1964 Companies based in Mexico City Restaurants established in 1964