Vimla Patil

Vimla Patil ( mr, विमला पाटील) is an Indian journalist, author, activist, columnist, writer (books and features, speeches and research), event designer.

Career

While studying Journalism in London, Vimla Patil was a part-time trainee for ''The Telegraph'' and then worked for a business journal called ''The Office Magazine''. Upon returning to India, she joined ''Femina'', a ''Times of India'' publication, from its inaugural issue in 1959.

After a market research agency study in 1989 the management of Femina decided that the reader's interest had shifted from family and home to personal care. Femina also initiated the Miss India shows in India. It held the rights to choose Indian candidates for the Miss Universe, Miss World, Teen Princess, Miss Asia Pacific and other titles. Vimla Patil, the editor of Femina from 1959 to 1993, described the role that the pageant and the magazine had to play in creation of national identity: "When India became independent, there were, because of various states in India, different kinds of women. There was a Maharashtrian woman, there was a Punjabi woman, but nobody had identified what was an Indian woman. There was a question mark there. Who is the Indian woman? Nobody knew. Who was going to put all these threads together and make one fabric? That was the question. And the answer to that was Femina and Miss India."

In 2011, Vimla Patil edited "Fabulous Thali Meals By Chetana". She writes a regular column "Evesdropping" for New Woman Magazine on social issues. She expresses her views on strong women-oriented issues, exchanges her ideas on controversial subjects, and debates on sensitive topics concerning women.

Positions

* Board member, Tiger Watch NGO, Ranthambhore,

References

Further reading

* Fritjof Capra (1987). ''Uncommon Wisdom: Conversations with remarkable people'', p. 302–306 & 309 Century Hutchinson Ltd, London. , .

{{DEFAULTSORT:Patil, Vimla
Living people
Indian women columnists
21st-century Indian women writers
Marathi people
Indian columnists
Journalists from Maharashtra
Women writers from Maharashtra
Writers from Mumbai
20th-century Indian women writers
21st-century Indian journalists
20th-century Indian journalists
Year of birth missing (living people)