Vimeo Livestream is a video

live streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...

platform based in New York City that allows customers to broadcast live video content using a camera and a computer through the Internet, and viewers to play the content via the web,

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

, Android,

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduce ...

, and the

Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

. Livestream requires a paid subscription for content providers to use; it formerly offered a free ad-supported service but no longer does so as of 2016.

History

Livestream was founded as MogulusMogulus Rebrands With A Killer Domain: livestream.com
May 18, 2009 in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles, London, Zaporizhia and Bangalore. It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with

Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American cable and satellite television network that was created in 1979 by the cable television industry as a nonprofit public service. It televises many proceedings of the United States ...

to coordinate its online streaming and broadcast of the inauguration of U.S. President Barack Obama in January 2009. In May 2009, Mogulus re-branded as Livestream. Haot stated that as they started gaining more professional customers, the name "Mogulus" felt like it was impeding the company, and opted to rebrand the company, spending around to acquire the "livestream.com" domain name via

auction An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition ex ...

. On October 30, 2009, the

Foo Fighters Foo Fighters are an American rock band formed in Seattle in 1994. Foo Fighters was initially formed as a one-man project by former Nirvana drummer Dave Grohl. Following the success of the eponymous debut album, Grohl (lead vocals, guitar) re ...

played their first internet-only live concert from their studio space Studio 606 in Los Angeles using Livestream. During the 2 hour and 45 minute performance, viewers were able to ask the band questions, and request songs through a custom Facebook page with an integrated chat feature. The event drew more than 150,000 viewers worldwide . In May 2014, the company moved its headquarters from Chelsea to

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

, New York. Jesse Hertzberg was appointed CEO in April 2015, with all four founders remaining with the company in senior roles. In 2017, Livestream appointed cofounder Mark Kornfilt as the new CEO. On September 26, 2017, Livestream was acquired by IAC via subsidiary

Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...

. Vimeo incorporated Livestream into their service Vimeo Live, with plans for professional and enterprise customers. At the time Vimeo acquired Livestream, then CEO of Livestream Mark Kornflit took the position of General Manager of Live and reported to Vimeo CEO Anjali Sud. In July 2020, the

National Academy of Television Arts & Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...

used Livestream via Vimeo OTT to broadcast the

Daytime Emmy The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York–based National Academy of Television Arts and Sciences (N ...

awards. The

Grand Rapids Symphony The Grand Rapids Symphony is a professional orchestra located in Grand Rapids, Michigan, USA. Founded in 1930, the Symphony is celebrating its 90th anniversary season in 2019-20. In 2006, its recording ''Invention and Alchemy'' was nominated for ...

used the same platform when it began live streaming events in September 2020 as part of its response to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. As of February 2021, the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...

and

Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

were using Vimeo to live stream their opening and closing bells.

Products

In 2007 Mogulus introduced 'Studio', an online interface that simulated a tv studio. Users could mix camera feeds, video, YouTube, tickers, overlays to create a "netcast". A Mac/PC desktop client 'Procaster' could be used to combine a camera feed with screen capture. Procaster was later renamed Livestream Producer. On October 29, 2011 Livestream introduced a new online platform. This dispensed with the channel approach of Studio in favor of an event based one. Multiple video posts, images, or text items could be added to an event. The platform also included an adaptive bitrate player.

References

External links

* {{Internet streaming services IOS software Android (operating system) software TvOS software Internet properties established in 2007 Vimeo 2017 mergers and acquisitions Internet streaming services Livestreaming software