Vijay Super

Star Vijay is an Indian Tamil language general entertainment pay television channel owned by Disney Star (formerly Star India), a subsidiary of Asianet Star Communications. The channel's headquarters is in Chennai, Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star India in 2001. The channel telecasts Tamil language programmes such as serials, reality shows and Tamil films.

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. The UTV Group bought the controlling interest from United Breweries Group in 1999 for million. In 2001, Star India took over the channel and rebranded it as ''Star Vijay.'' Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.

This channel, along with Star One, was launched in Hong Kong in 2007.

The high-definition feed, Star Vijay HD, was launched on 29 May 2016.

On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel.

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by Asianet Star Communications, a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company.

On 4 October 2020, it launched a music channel named Star Vijay Music.

On 23 October 2022, Star Vijay revamped it's on-air graphics with a brand new tag line "Maarum Pudhumai Maaradha Perumai".

Logos

File:Star Vijay.png, Logo from 2001 to 2017. The old logo was discontinued before telecasting the Bigg Boss Tamil Season 1 Grand Launch
File:Star Vijay logo 2017.png, Logo since 2017–present

Programming

Sister channels

Star Vijay Super

''Star Vijay Super'', also known as ''Vijay Super'', is an Indian Tamil language movie genre television channel, operated by Disney Star. The channel has been officially launched on 25 August 2016.

Star Vijay Takkar

''Star Vijay Takkar'' (formerly ''Star Vijay Music'') is a 24×7 Indian Tamil youth oriented entertainment television channel that has been launched on 10 October 2022, replacing former channel ''Star Vijay Music''. It is the second youth centric channel in Tamil after the ''Sun Life'' by Sun Network.

Star Vijay Music

''Star Vijay Music'' or ''Vijay Music'' was a 24×7 Indian Tamil music channel that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as ''Star Vijay Takkar'' from 10 October 2022 onwards.

Reception

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased. A revamp in 2017 brought with it a new logo and the launch of ''Bigg Boss Tamil Season 1'', after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV. In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.

References

External links

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{{Fox Entertainment Group

Tamil-language television channels
Television channels and stations established in 1994
Television stations in Chennai
Disney Star