Viiv (stylized as V//V) was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.

Marketing

Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.X-Bit labs report
, retrieved July 30, 2007 There will be no additional releases beyond 1.7.1 of the media server product.

Media discussion

News and reviews

* ttp://slashdot.org/articles/06/03/28/0929236.shtml Slashdot: Viiv 1.5 May End Traditional Media PCs
Engadget: Intel VIIV says no thank you to DRM

* ttp://www.digitimes.com/mobos/a20050825PR204.html Digitimes: Intel looking to develop Linux version of Viiv to reduce costs

Criticism

Bit Tech: Why Intel's DRM strategy is flawed

Inquirer: Intel Viiv is stupid and broken

Inquirer: Intel's Viiv is an embarrassment

Intel corporate links

Intel's official Viiv (Core2 Processor with Viiv Technology) website

References

{{Intel technology

Viiv Viiv (stylized as V//V) was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "med ...