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Journalistic objectivity is a considerable notion within the discussion of journalistic professionalism. Journalistic objectivity may refer to fairness, disinterestedness, factuality, and nonpartisanship, but most often encompasses all of these qualities. First evolving as a practice in the 18th century, a number of critiques and alternatives to the notion have emerged since, fuelling ongoing and dynamic discourse surrounding the ideal of objectivity in journalism.

Most newspapers and TV stations depend upon news agencies for their material, and each of the four major global agencies (Agence France-Presse (formerly the Havas agency), Associated Press, Reuters, and Agencia EFE) began with and continue to operate on a basic philosophy of providing a single objective news feed to all subscribers. That is, they do not provide separate feeds for conservative or liberal newspapers. Journalist Jonathan Fenby has explained the notion:

To achieve such wide acceptability, the agencies avoid overt partiality. The demonstrably correct information is their stock-in-trade. Traditionally, they report at a reduced level of responsibility, attributing their information to a spokesman, the press, or other sources. They avoid making judgments and steer clear of doubt and ambiguity. Though their founders did not use the word, objectivity is the philosophical basis for their enterprises – or failing that, widely acceptable neutrality.

Objectivity in journalism aims to help the audience make up their own mind about a story, providing the facts alone and then letting audiences interpret those on their own. To maintain objectivity in journalism, journalists should present the facts whether or not they like or agree with those facts. Objective reporting is meant to portray issues and events in a neutral and unbiased manner, regardless of the writer's opinion or personal beliefs.Clark, Roy Peter
"The Pyramid of Journalism Competence: What Journalists Need to Know"
Pointer. 2014. Web. 28 Sept. 2015.

Definitions

Sociologist Michael Schudson suggests that "the belief in objectivity is a faith in 'facts,' a distrust in 'values,' and a commitment to their segregation". Objectivity also outlines an institutional role for journalists as a fourth estate, a body that exists apart from government and large interest groups.

Journalistic objectivity requires that a journalist not be on either side of an argument. The journalist must report only the facts and not a personal attitude toward the facts. While objectivity is a complex and dynamic notion that may refer to a multitude of techniques and practices, it generally refers to the idea of "three distinct, yet interrelated, concepts": truthfulness, neutrality, and detachment.

Truthfulness is a commitment to reporting only accurate and truthful information, without skewing any facts or details to improve the story or better align an issue with any certain agenda. Neutrality suggests that stories be reported in an unbiased, even-handed, and impartial manner. Under this notion, journalists are to side with none of the parties involved, and simply provide the relevant facts and information of all. The third idea, detachment, refers to the emotional approach of the journalist. Essentially, reporters should not only approach issues in an unbiased manner but also with a dispassionate and emotionless attitude. Through this strategy, stories can be presented in a rational and calm manner, letting the audience make up their minds without any influences from the media.

History

The modern notion of objectivity in journalism is largely due to the work of Walter Lippmann. Lippmann was the first to widely call for journalists to use the scientific method for gathering information. Lippmann called for journalistic objectivity after the excesses of yellow journalism. He noted that the yellows at the time had served their purpose, but that the people needed to receive the actual news, and not a "romanticized version of it".

The term ''objectivity'' was not applied to journalistic work until the 20th century, but it had fully emerged as a guiding principle by the 1890s. Michael Schudson, among a number of other communication scholars and historians, agree that the idea of objectivity has prevailed in dominant discourse among journalists in the United States since the appearance of modern newspapers in the Jacksonian Era of the 1830s. These papers transformed the press amidst the democratization of politics, the expansion of a market economy, and the growing authority of an entrepreneurial, urban middle class. Before then, American newspapers were expected to present a partisan viewpoint, not a neutral one.

The need for objectivity first occurred to Associated Press editors who realized that partisanship would narrow their potential market. Their goal was to reach all newspapers and leave it to the individual papers to decide on what slanting and commentary were needed. Lawrence Gobright, the AP chief in Washington, explained the philosophy of objectivity to Congress in 1856:

My business is to communicate facts. My instructions do not allow me to make any comments upon the facts which I communicate. My dispatches are sent to papers of all manner of politics, and the editors say they are able to make their own comments upon the facts which are sent to them. I, therefore confine myself to what I consider legitimate news. I do not act as a politician belonging to any school, but try to be truthful and impartial. My dispatches are a merely dry matter of fact and detail.

In the first decade of the twentieth century, it was uncommon to see a sharp divide between facts and values. However, Stuart Allan (1997) suggests that, during World War I, scholar propaganda campaigns, as well as the rise of "press agents and publicity experts", fostered the growing cynicism among the public towards state institutions and "official channels of information". The elevation of objectivity thus constituted an effort to re-legitimatize the news-press, as well as the state in general.

Some historians, like Gerald Baldasty, have observed that objectivity went hand in hand with the need to make profits in the newspaper business by attracting advertisers. In this economic analysis, publishers did not want to offend any potential advertising clients and therefore encouraged news editors and reporters to strive to present all sides of an issue. Advertisers would remind the press that partisanship hurts circulation, and, consequently, advertising revenues—thus, objectivity was sought.

Others have proposed a political explanation for the rise of objectivity; scholars like Richard Kaplan have argued that political parties needed to lose their hold over the loyalties of voters and the institutions of government before the press could feel free to offer a nonpartisan, "impartial" account of news events. This change occurred following the critical 1896 election and the subsequent reform of the Progressive Era.

Later, during the period following World War II, the newly formalized rules and practices of objectivity led to a brief national consensus and temporary suspension of negative public opinion; however, doubts and uncertainties in "the institutions of democracy and capitalism" resurfaced in the period of civil unrest during the 1960s and 1970s, ultimately leading to the emergence of the ''critique'' of objectivity.

In conclusion, there are three key factors in the origin of objectivity. The transition from a political model of journalism to a commercial model requires the production of content that can be marketed across the political and ideological spectrum. The telegraph imposes pressures on journalists to prioritize the most important facts at the beginning of the story and adopt a simplified, homogenized and generic style that could appeal to geographically diverse audiences. In the early 20th century, journalism started to define itself as a professional occupation that required special training, unique skills and self-regulation according to ethical principles. Professionalization normalized the regime of objectivity as the foundation of good journalism, providing benefits to journalists and editors/publishers.

For most of the 19th century, most of the publications and news were written by one person. Writers could express their own perspectives and opinions. However, since the 1880s, Americans started to become interested in some scientific theories and facts which narrowed the ways that writers could express their feelings. The use of technology led to more productivity and control. New tech in the news process has worked to establish a discourse of speed. The discourse of speed has also become stronger and more encompassing over time. The transformation of the newspaper produced a medium requiring a fairly sophisticated team of many different kinds of laborers. Journalists are expected to possess technical skills in computer-based and new media technologies to some extent, placing new demands on journalists now.

Criticisms

Some scholars and journalists criticize the understanding of objectivity as neutrality or nonpartisanship, arguing that it does a disservice to the public because it fails to attempt to find truth. They also argue that such objectivity is nearly impossible to apply in practice—newspapers inevitably take a point of view in deciding what stories to cover, which to feature on the front page, and what sources they quote. The media critics Edward S. Herman and Noam Chomsky have advanced a propaganda model hypothesis proposing that such a notion of objectivity results in heavily favoring government viewpoints and large corporations. Mainstream commentators accept that news value drives selection of stories, but there is some debate as to whether catering to an audience's level of interest in a story makes the selection process non-objective.

Another example of an objection to objectivity, according to communication scholar David Mindich, was the coverage that the major papers (most notably the ''New York Times'') gave to the lynching of thousands of African Americans during the 1890s. News stories of the period described the hanging, immolation and mutilation of people by mobs with detachment and, through the regimen of objectivity, news writers often attempted to construct a "false balance" of these accounts by recounting the alleged transgressions of the victims that provoked the lynch mobs to fury. Mindich suggests that by enabling practices of objectivity and allowing them to " obasically unquestioned", it may have had the effect of normalizing the practice of lynching.

In a more recent example, scholars Andrew Calcutt and Phillip Hammond (2011) note that since the 1990s, war reporting (especially) has increasingly come to criticize and reject the practice of objectivity. In 1998, a BBC
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