The Vienna Awards for Fashion and Lifestyle are dedicated to special achievements in
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
n
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
and
fashion design
Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...
. The awards were initiated by Marjan Firouz in 2009. Each year the ceremony constitutes a prestigious event in the center of
Vienna
en, Viennese
, iso_code = AT-9
, registration_plate = W
, postal_code_type = Postal code
, postal_code =
, timezone = CET
, utc_offset = +1
, timezone_DST ...
, hosted by major television stars from
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
and Austria such as
Sonya Kraus
Sonya Kraus (born 22 June 1973) is a German television presenter and former model.
Biography
Aged 4, Kraus started ballet school which eventually led her to music school in Frankfurt. She ended her ballet career in 1987 when she grew too tal ...
, with performances of up-coming singers such as
Nevena Tsoneva
Nevena Tsoneva ( bg, Невена Цонева) (born 17 August 1986, in Sevlievo) is a Bulgarian singer who won the first season of the Bulgarian television series ''Music Idol'' in 2007.
Biography
Early career
Born Nevena Tsvetanova Tsoneva ...
. The winners of the international categories ''Style Icon'' and ''Global Citizen'' are invited to participate as honorary guests of the ceremony. There are also other stars coming to Vienna to participate.
[NEWS (Vienna): ]
Michelle Hunziker bei Vienna Awards for Fashion and Lifestyle in Wien
', 9 April 2014
Selection, campaign
The winners are selected according to the structure developed by the
Academy awards
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
. The winners of the previous three years select the winner of this year. There are only exceptions for the categories ''Best Designer'', ''Tribute to Fashion & Lifestyle'', ''Best Model'' and ''Style Icon'' who are selected by a committee.
Since 2011 the event is promoted every year with a theme campaign closely related to the city of Vienna and its history. In 2011, this fashion shooting was dedicated to the landmark
Riesenrad
The (; 'Vienna Giant errisWheel'), or simply Riesenrad, is a tall Ferris wheel at the entrance of the Prater amusement park in Leopoldstadt, the 2nd district of Austria's capital Vienna. It is one of Vienna's most popular tourist attractions, an ...
and in 2012 to the beloved
St. Stephen's Cathedral. In 2013,
Emma Heming-Willis was invited to star as ''
Empress Elisabeth of Austria
Duchess Elisabeth Amalie Eugenie in Bavaria (24 December 1837 – 10 September 1898) was Empress of Austria and Queen of Hungary from her marriage to Emperor Franz Joseph I on 24 April 1854 until her assassination in 1898.
Elisabeth was ...
''. In 2014,
Jerry Hall
Jerry Faye Hall (born July 2, 1956) is an American model and actress. She began modelling in the 1970s and became one of the most sought after models in the world. She transitioned into acting, appearing in the 1989 film ''Batman''. Hall was th ...
performed as a modern ''Queen of the Night'' from
Mozart
Wolfgang Amadeus Mozart (27 January 17565 December 1791), baptised as Joannes Chrysostomus Wolfgangus Theophilus Mozart, was a prolific and influential composer of the Classical period (music), Classical period. Despite his short life, his ra ...
s ''
The Magic Flute
''The Magic Flute'' (German: , ), K. 620, is an opera in two acts by Wolfgang Amadeus Mozart to a German libretto by Emanuel Schikaneder. The work is in the form of a ''Singspiel'', a popular form during the time it was written that inclu ...
''.
Awards 2009–14
See also
*
List of fashion awards
References
{{reflist
Fashion awards
Austrian fashion
Culture in Vienna