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Victory Park is a master planned development northwest of
downtown Dallas Downtown Dallas is the central business district (CBD) of Dallas, Dallas, Texas, United States, located in the geographic center of the city. It is the second-largest business district in the state of Texas. The area termed "Downtown" has tradit ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
(
USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
) and north of Spur 366 (Woodall Rodgers Freeway). It is along Interstate 35E, part of the
Stemmons Corridor The Stemmons Corridor or Lower Stemmons is a stretch of industrial and commercial property in northwest Dallas, Texas ( USA). From downtown north, Interstate 35E (I-35E) is known as the Stemmons Freeway, named so for Leslie Stemmons by his son, ...
and Uptown. The
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
3 billion project, at , is just north of the West End Historic District of downtown Dallas. When it is finished, the project will contain more than 4,000 residences and of office and retail space.


History

Victory Park was developed by Ross Perot, Jr., son of billionaire tycoon
Ross Perot Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an inde ...
, who was a majority owner of the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference (NBA), Western Conferenc ...
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
basketball team. Perot envisioned Victory Park as an "urban lifestyle destination." Anchored by the
American Airlines Center The American Airlines Center (AAC) is a multi-purpose indoor arena located in the Victory Park neighborhood in downtown Dallas, Texas. The arena serves as the home of the Dallas Mavericks of the National Basketball Association and the Dallas S ...
, home of the Mavericks, the entire development was planned at a very detailed level by its developers.Will Doig
Urban entertainment districts: Blocks where no one has fun
Salon.com, May 19, 2012, accessed May 19, 2012.
The development has been criticized as being a "collection of imposing hyper-modern monumental structures, high-end chain stores, enormous video screens, expensive restaurants, a sports arena and tons of parking, completely isolated from the rest of the city by a pair of freeways . . . like the schizophrenic dream of some power-hungry capitalist technocrat." However, other journalists have countered this criticism of New Urbanist principles, citing that developments like Victory Park build on a classic, centuries old formula and "are not a quick fix but the slow weaving together of smart, sometimes big, often small, urban solutions" to create viable and enduring community destinations.Nancy Egan

Urban Land, July 18, 2011, accessed May 27, 2014.


Tenants


Current Tenants

The
American Airlines Center The American Airlines Center (AAC) is a multi-purpose indoor arena located in the Victory Park neighborhood in downtown Dallas, Texas. The arena serves as the home of the Dallas Mavericks of the National Basketball Association and the Dallas S ...
: Home of the Dallas Mavericks and Dallas Stars, was the first tenant located in Victory Park. The facility opened in July 2001. Plaza Towers : office towers bordering AT&T Plaza, with the secondary 'window to the world' studio for
WFAA WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex as an affiliate of ABC. It is owned by Tegna Inc. alongside Decatur-licensed Estrella TV affiliate KMPX (channel 29), ...
opening with the building in 2007. In 2012,
Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...
relocated their local radio stations (
KLIF (AM) KLIF () is a commercial AM radio radio station licensed to Dallas, Texas. The station is owned by Cumulus Media and broadcasts a talk radio format to the Dallas-Fort Worth Metroplex. The studios are in the Victory Park district in Dallas, just ...
,
KLIF-FM KLIF-FM (93.3 MHz, "''Hot 93.3''") is a commercial radio station licensed to Haltom City, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media, and the broadcast license is held by Radio License Holding SRC LL ...
,
KPLX KPLX (99.5 MHz, "99.5 The Wolf") is a commercial FM radio station broadcasting a gold-based mainstream country radio format. It is licensed to Fort Worth, Texas, and serves the Dallas-Fort Worth Metroplex. KPLX is owned by Cumulus Media, wi ...
,
KSCS KSCS (96.3 FM) is a commercial radio station licensed to Fort Worth, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media and broadcasts a hot country music radio format. The studios are in the Victory Par ...
, KTCK AM/ FM, and WBAP) here. One Victory Park: A large office building across the street from the American Airlines Center and the W Hotel; houses the Dallas office of Big 4 accounting firm
Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...
, corporate headquarters for
PlainsCapital Bank PlainsCapital Bank, a subsidiary of Hilltop Holdings Inc., is one of the largest independent banks in Texas with approximately $11.8 billion in assets. PlainsCapital operates more than 60 branches in Austin, Corpus Christi, Dallas, Fort Worth, Ho ...
, and the Dallas offices of Haynes and Boone. The buildings ground level features a .
Balducci's Balducci's Food Lover's Market is a mid-Atlantic specialty gourmet food retailer in the United States with eight grocery stores, owned by Albertsons since 2020. History The Balducci family patriarch, Louis, an immigrant from Bari, Italy, began ...
, a luxury gourmet grocer, Lucy Boutique and a
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
. This building features an environmentally friendly underfloor air system. Conditioned air for the occupants is provided by raised floor custom air handling units located in the tenant space that delivers 62 degree air into a raised access floor plenum. This underfloor air system provides users with the ability to control their own space temperature as well as improving the ventilation effectiveness. When building churn occurs, workstation moves can be performed easier with lower cost and less product waste.
Perot Museum of Nature and Science The Perot Museum of Nature and Science (shortened to Perot Museum) is a natural history and science museum located in Dallas, Texas in Victory Park. The museum was named in honor of Margot and Ross Perot. The current chief executive officer o ...
:
Thom Mayne Thom Mayne (born January 19, 1944) is an American architect. He is based in Los Angeles. In 1972, Mayne helped found the Southern California Institute of Architecture (SCI-Arc), where he is a trustee and the coordinator of the Design of Cities p ...
-designed museum dedicated to science, nature and the environment.


Transportation


Commuter rail

*
Trinity Railway Express The Trinity Railway Express (TRE) is a commuter rail line in the Dallas–Fort Worth metroplex. It was established by an interlocal agreement between Dallas Area Rapid Transit (DART) and Trinity Metro. Each transit authority owns a 50% stake in ...
**
Victory Station Victory station is a mass transit station in Dallas, Texas. It serves Trinity Railway Express commuter rail line, DART Light Rail trains, and DART buses. Located along the Stemmons Corridor in the Uptown neighborhood, the station opened in 200 ...


Light rail

*
DART Dart or DART may refer to: * Dart, the equipment in the game of darts Arts, entertainment and media * Dart (comics), an Image Comics superhero * Dart, a character from ''G.I. Joe'' * Dart, a ''Thomas & Friends'' railway engine character * Dar ...
: and **
Victory Station Victory station is a mass transit station in Dallas, Texas. It serves Trinity Railway Express commuter rail line, DART Light Rail trains, and DART buses. Located along the Stemmons Corridor in the Uptown neighborhood, the station opened in 200 ...


Education

The district is zoned to schools in the
Dallas Independent School District The Dallas Independent School District (Dallas ISD or DISD) is a school district based in Dallas, Texas (USA). It operates schools in much of Dallas County and is the second-largest school district in Texas and the seventeenth-largest in the U ...
. Residents of the neighborhood are zoned to Hope Medrano Elementary School,
Thomas J. Rusk Middle School Thomas may refer to: People * List of people with given name Thomas * Thomas (name) * Thomas (surname) * Saint Thomas (disambiguation) * Thomas Aquinas (1225–1274) Italian Dominican friar, philosopher, and Doctor of the Church * Thomas the A ...
and
North Dallas High School North Dallas High School is a public secondary school located in the Oak Lawn area of Dallas, Texas, United States. It enrolls students in grades 9- 12 and is a part of the Dallas Independent School District. As of 2017, the principal adminis ...
.Dallas ISD




. (Maps: ES:''
Medrano
; MS:''
Rusk
; HS:''
North Dallas
.) Retrieved 1 January 2007.


References


External links

{{Coord, 32.787798, -96.810708, type:landmark, display=title Transit-oriented developments Economy of Dallas