"Victoria's Secret" is a song by American singer-songwriter
Jax, and produced by Jesse Siebenberg and Mark Nilan. It was released in June 30, 2022 to all streaming platforms, after being previously teased on
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version o ...
and performed at
Governors Ball Music Festival earlier that month. The song has charted internationally.
Background
On June 8, Jax posted a video to social media in which she played a snippet of a new song she had written for a child she was babysitting:
Jax also further claimed that her intention was not to single out a specific brand, but rather to highlight the overarching conversation that needed to take place about the beauty and fashion industries.
On August 11, 2022, Amy Hauk, CEO of
Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ...
, posted a statement to the company's
Instagram account, claiming that the song resonated with her and that the company had "no excuses for the past" and that she was "committed to building a community where everyone feels seen and respected." Upon seeing the post, Jax posted a video to
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version o ...
replying that her intention was never to "take down a brand".
Furthermore, the song coincided with a
Hulu television documentary titled ''Victoria's Secret: Angels and Demons'' that premiered on July 14, 2022. Jax stated that the timing of the release was simply a "crazy coincidence".
On August 18, 2022, Jax performed the song on ''
Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
''.
Composition
In it, Jax calls out Victoria's Secret and its former CEO, billionaire
Leslie Wexner
Leslie Herbert Wexner (born September 8, 1937) is an American billionaire businessman, the founder and chairman emeritus of Bath & Body Works, Inc. (formerly Limited Brands). Wexner grew a business empire after starting The Limited, a clothing re ...
for profiting off women's insecurities and contributing to their negative body image, singing "I know Victoria's secret/And girl, you wouldn't believe/She's an old man who lives in Ohio/Making money off of girls like me/Cashing in on body issues/Selling skin and bones with big boobs".
Chart performance
For the week ending August 6, 2022, "Victoria's Secret" debuted at number ten on ''
Billboard''s
Bubbling Under Hot 100
Bubbling Under Hot 100 Singles (also known as Bubbling Under the Hot 100) is a chart published weekly by '' Billboard'' magazine in the United States. The chart lists the top songs that have not yet charted on the main ''Billboard'' Hot 100. Chart ...
before debuting at number 83 on the
Hot 100 the following week, later rising to a peak of 35.
The song also peaked at number 69 on the Australian
ARIA Singles Chart,
46 on the
Canadian Hot 100,
25 on the
New Zealand Hot Singles
Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mus ...
chart,
41 on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
,
and 109 on the
Global 200
The Global 200 is the list of ecoregions identified by the World Wide Fund for Nature ( WWF), the global conservation organization, as priorities for conservation. According to WWF, an ecoregion is defined as a "relatively large unit of land or w ...
.
Reception
The song has been praised by celebrities such as
Jamie Otis
Jamie Nicole Hehner (née Otis; born June 15, 1986) is an American television personality, registered nurse, and jewelry designer who first appeared as a contestant on the sixteenth season of '' The Bachelor.'' She is best known for participating ...
,
Rosie O'Donnell
Roseann O'Donnell (born March 21, 1962) is an American comedian, television producer, actress, author, and television personality. She began her comedy career as a teenager and received her breakthrough on the television series '' Star Search'' ...
and
Howie Mandel,
and has been used in TikTok videos by
Jacqueline Jossa
Jacqueline Mary Osborne (''née'' Jossa) (born 29 October 1992) is an English actress and television presenter. She is known for portraying Lauren Branning in the BBC soap opera ''EastEnders'' from 2010 to 2022, and winning the nineteenth ser ...
and
Maisie Smith among other users of the app.
Charts
Weekly charts
Year-end charts
Certifications
References
{{reflist
2022 singles
2022 songs
Body image in popular culture
Atlantic Records singles
Protest songs
Songs about consumerism
Songs with feminist themes
Songs about Ohio
Victoria's Secret