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Vibram S.p.A. is an Italian company based in
Albizzate Albizzate is a town and ''comune'' located in the province of Varese, in the Lombardy region of northern Italy. It is served by Albizzate-Solbiate Arno railway station. Origins of the Name Coming from the Latin name of ''Arvidius'' (from ''Arvius ...
, Italy, that both manufactures and licenses the production of Vibram-branded
rubber Rubber, also called India rubber, latex, Amazonian rubber, ''caucho'', or ''caoutchouc'', as initially produced, consists of polymers of the organic compound isoprene, with minor impurities of other organic compounds. Thailand, Malaysia, and ...
outsoles for
footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...
. The company is named after its founder, Vitale Bramani, who is credited with inventing the first rubber lug soles. Vibram soles were first used on
mountaineering Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, a ...
boots, replacing leather soles fitted with
hobnail In footwear, a hobnail is a short nail with a thick head used to increase the durability of boot soles. Uses Hobnailed boots (in Scotland "tackety boots") are boots with hobnails (nails inserted into the soles of the boots), usually installe ...
s or steel
cleats Cleat may refer to: * Cleat (nautical), a fitting on ships, boats, and docks to which ropes are tied * Cleat, Orkney, a place in Scotland * Cleat (shoe), a type or part of a shoe * ''Cleats'' (comic strip), a comic strip by Bill Hinds * Grouser, ...
which were commonly used up until then. The soles produced by Vibram are called Vibram soles, Vibram rubber or simply Vibram.


History

The deaths of six of Bramani’s
mountaineering Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, a ...
friends in the
Italian Alps The Alps () ; german: Alpen ; it, Alpi ; rm, Alps ; sl, Alpe . are the highest and most extensive mountain range system that lies entirely in Europe, stretching approximately across seven Alpine countries (from west to east): France, Swi ...
on September 15, 1935 was partly blamed on “inadequate footwear”. The tragedy drove Bramani to develop a new climbing sole. Two years later, he
patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...
ed his invention and launched the first rubber lug soles on the market with a new
tread Tread may refer to: Arts and media * ''Tread'' (film), a 2019 American documentary film about Marvin Heemeyer * Tread (Transformers) * Tread, a character in the novel series '' Transformers: The Veiled Threat'' * Tread rap, subgenre of trap that b ...
design called the “Carrarmato” (i.e. “
tank A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and good battlefield mobility provided by tracks and a powerful engin ...
tread”), with the financial backing of
Leopoldo Pirelli Leopoldo Pirelli ( Velate, 1925 – Portofino, January 23, 2007) was an Italian heir and businessman. Early life Leopoldo Pirelli was born in 1925 in Velate, Italy. His father was the prominent Italian industrialist Alberto Pirelli and his mothe ...
of
Pirelli Pirelli & C. S.p.A. is a multinational tyre manufacturer based in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on the consumer production of tyre ...
Tyres. The sole was designed to provide excellent traction on the widest range of surfaces and have a high degree of abrasion resistance, and was made using the latest
vulcanized rubber Vulcanization (British: Vulcanisation) is a range of processes for hardening rubbers. The term originally referred exclusively to the treatment of natural rubber with sulfur, which remains the most common practice. It has also grown to includ ...
of the time. The first successful ascent to the summit of K2 was made by an Italian expedition wearing Vibram rubber on their soles in July 1954. The company opened a store in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
in 2012 to showcase their
FiveFingers The Vibram FiveFingers are a type of minimalist shoe manufactured by Vibram, originally marketed as a more natural alternative for outdoor activities (sailing, kayaking, canoeing, and as a camp or after-hike shoe). The footwear is meant to replica ...
line of glove-styled shoes. The shop was relaunched in April 2020. A Vibram Academy opened in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
in 2016.


Products

Today, Vibram soles are manufactured in
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
,
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
, the
Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, and are used by more than 1,000 footwear manufacturers in their products. Vibram is well known for pioneering the movement of
barefoot running Barefoot running, also called "natural running", is the act of running without footwear. With the advent of modern footwear, running barefoot has become less common in most parts of the world but is still practiced in parts of Africa and Latin A ...
, with the ''FiveFingers'' line of shoes, which mimic the look, and mechanics, of being
barefoot Barefoot is the state of not wearing any footwear. There are health benefits and some risks associated with going barefoot. Shoes, while they offer protection, can limit the flexibility, strength, and mobility of the foot and can lead to ...
. In the United States, Vibram soling products are manufactured under exclusive license by ''Quabaug Corporation'' of
North Brookfield, Massachusetts North Brookfield is a town in Worcester County, Massachusetts, United States. The population was 4,735 at the 2020 census. For geographic and demographic information on the census-designated place North Brookfield, please see the article North ...
which was acquired by Vibram in June 2015. Although the brand is best known among the outdoor and
mountaineering Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, a ...
community, Vibram produces numerous models of soles which are specifically designed for
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
,
military A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...
,
rescue Rescue comprises responsive operations that usually involve the saving of life, or the urgent treatment of injuries after an accident or a dangerous situation. Tools used might include search and rescue dogs, mounted search and rescue ho ...
,
law enforcement Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. The term en ...
, or
industrial Industrial may refer to: Industry * Industrial archaeology, the study of the history of the industry * Industrial engineering, engineering dealing with the optimization of complex industrial processes or systems * Industrial city, a city dominate ...
use. Vibram also produces soles that are used exclusively for footwear resoling. Vibram soles were used as a
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
for ''
Bee Movie ''Bee Movie'' is a 2007 American computer-animated comedy film co-produced by DreamWorks Animation SKG and Columbus 81 Productions, and distributed by Paramount Pictures. The film was directed by Simon J. Smith and Steve Hickner (in the f ...
'' in 2007.


Controversies

A
lawsuit - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...
was filed against Vibram in April 2012, over claims made about their
Vibram FiveFingers The Vibram FiveFingers are a type of minimalist shoe manufactured by Vibram, originally marketed as a more natural alternative for outdoor activities (sailing, kayaking, canoeing, and as a camp or after-hike shoe). The footwear is meant to replica ...
, their
minimalist shoe Minimalist shoes are shoes intended to closely approximate barefoot running or walking conditions in comparison to traditional shoes. Minimalist shoes are defined as providing "minimal interference with the natural movement of the foot, because of ...
. Vibram claimed that the shoe “reduce(s) foot injuries, and strengthen(s) foot muscles.” The claim was based on Gert-Peter Bruggermann research accepted at the 2005 Conference for the International Society of Biomechanics. Later, a controlled study published in July 2013 showed that the risk of bone marrow edema among new wearers increased during their respective periods of transition to minimalist shoes when worn for extended periods of time. While Vibram, according to court papers, expressly denied “any actual or potential fault… or liability”, it was announced in 2014 that the company had moved to settle the suit and agreed to set aside $3.75 million to pay refunds of up to $94 to anyone who had purchased the product since March 21, 2009. In the end, few claims were filed and Vibram donated the balance of the funds to charity.


References


External links

{{Commons category, Vibram
www.vibram.com
— (official site) Italian companies established in 1937 Clothing companies established in 1937 Companies based in Lombardy Italian brands Italian inventions Shoe companies of Italy Sporting goods manufacturers of Italy Shoe brands