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Viana was a discount department store chain in Mexico specializing in white goods (home appliances), bedding, and towels, as well as clothing, furniture, cosmetics and technology.
The chain was founded in 1953 with its ''matriz'' or flagship on Eje Central Lázaro Cardenas at Salto de Agua in the Historic Center of Mexico City. In 2010, Viana acquired the 12-branch furniture chain Muebles Frey. As of 2014 it had 35 branches in Greater Mexico City and 15 more elsewhere in Mexico.
As early as 1963, ''''Business Week'', 1963, pp.52-54
/ref>
Viana was a discount department store chain in Mexico specializing in white goods (home appliances), bedding, and towels, as well as clothing, furniture, cosmetics and technology.
The chain was founded in 1953 with its ''matriz'' or flagship on Eje Central Lázaro Cardenas at Salto de Agua in the Historic Center of Mexico City. In 2010, Viana acquired the 12-branch furniture chain Muebles Frey. As of 2014 it had 35 branches in Greater Mexico City and 15 more elsewhere in Mexico.
As early as 1963, ''Business Week
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' noted Viana as "Viana, the most serious appliance discounter in Mexico City"./ref>
References
Defunct department stores of Mexico 1953 establishments in Mexico 2015 disestablishments in Mexico {{Mexico-company-stub