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Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics, major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding. Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.Businessweek: "The Unknown TV Giant"
As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market. Vestel also has a subsidiary brand Vestfrost, used for white goods, and Luxor, used for televisions, sold in the
Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; literal translation, lit. 'the North') are a geographical and cultural region in Northern Europe and the Atlantic Ocean, North Atlantic. It includes the sovereign states of Denmar ...
. In 2014, Vestel entered the smartphone market. Most TVs produced by Vestel are sold under licensed brand names such as Toshiba,
Hitachi () is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
, Polaroid,
JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...
, Bush, Alba and many own brand labels. In 2021, Vestel Customer Services received two awards from the 4th CX Awards Turkey and one award from the Istanbul Marketing Awards.


History

Originally founded in 1984, Vestel has grown realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.


See also

* Zorlu Holding *
List of companies of Turkey Location of Turkey Turkey, officially the Republic of Turkey is a transcontinental parliamentary republic in Eurasia, mainly on the Anatolian peninsula in Western Asia, with a smaller portion on the Balkan peninsula in Southeast Europe. Turkey ...


References


External links


Official website
{{Home appliance brands Home appliance manufacturers of Turkey Home appliance brands Defence companies of Turkey Electronics companies of Turkey Manisa Electronics companies established in 1984 Manufacturing companies established in 1984 1984 establishments in Turkey Turkish brands Companies listed on the Istanbul Stock Exchange Industrial buildings in Turkey Multinational companies headquartered in Turkey Unmanned aerial vehicle manufacturers of Turkey